It&39;s a great roundup in their group of bloggers, including some experts and geniuses I&39;ve had the honor of interacting with in various ways such as Return Path&39;s Stephanie Miller, Razorfish&39;s Josh Palau, L&G Business Solutions&39; Lewis Green, and Renegade&39;s Drew Neisser, plus many others who I now can peruse on the blog.
While I won&39;t repost the entries here in full, I will summarize them when applicable to give you a taste. If you&39;re so inclined, you can find my contribution page here (yes, it&39;s rather sparse at the moment), and view today&39;s article.
The question of the week is about good campaigns, and I discuss the four essential elements of a great social media campaign:
- It achieves results.
- It extends beyond its original borders.
- It provides value to consumers on the platforms used.
- It ties into broader programs.
Read the whole post, rate it if you&39;re so inclined (no registration required), and comment here or there. It&39;s meant to start conversation, not end it, as it was tough keeping the list brief.