Spring, a time of renewal in the Northern Hemisphere, is bringing about one of the more poignant changes of seasons that we’ve collectively experienced.
It’s also a time of resurrection for many people of faith.
That’s most literal with Easter, the holiday celebrating the resurrection of Jesus.
Around the same time every year, Jews celebrate Passover, with the parting Red Sea serving as a metaphorical birth canal for a people who would first experience freedom on the way to nationhood.
It was not an easy birth. By the fertile banks of the Nile, they were slaves. To become a free nation, they had to wander into the desert. Christianity and Judaism both offer examples of how rebirth is only possible through sacrifice.
This year, Ramadan also comes in the spring, with its inward focus on reflection and its outward focus on generosity. It is a time of individual and communal spiritual renewal with practical expressions, such as the evening Iftar meal where no one should ever go hungry.
This year, spring also offers expanded access to one of the greatest miracles of science the world has witnessed: the COVID-19 vaccines.
I received my second dose of Pfizer on Saturday. Three weeks earlier, I had to stop myself from tearing up at the Walgreens while I waited the requisite 15 minutes between getting the shot and leaving the store. This time, my daughter was with me, so the main focus was negotiating with her about how much post-holiday Easter candy she could get. (She should have asked for way more, as I was getting her whatever she wanted.)
Now, despite all the hurt and pain that so many of us endured over the past 12 to 15 months, there is so much to resurrect.
The economic rebound will make us resurrect old decisions under an entirely new light.
Do we want to spend our time commuting to places where we collaborate with others in person, or do we prefer working remotely, whether at home or elsewhere?
Do we like our casual comforts of Zoom-friendly attire, or do we resurrect our professional wardrobes? (“Professional” is relative in the ad and tech industries.)
Do we like the energy and population density of cities, or do we prefer open spaces in the suburbs or countryside?
When we’re booking vacations, do we travel somewhere where we know we’ll feel safest and can easily alter plans at a moment’s notice? Or do we travel to the places we’d forever regret not visiting if other pandemics could limit our mobility options later?
Do we revisit our family structures? Are we better off with our current partners or independent of them? Are we better off living near elderly relatives we need to care for? Are our children being raised in the most loving, supportive, and nurturing environments that we can give them?
Then we get to resurrect ideas for our jobs and careers.
What ideas did we have before that we wanted to pursue but couldn’t during the heart of the pandemic? What can we bring back and try again?
What skills did we want to learn that took a backseat to new skills we prioritized as we worked independently from home?
Which people did we used to meet with who invigorated us? And which people made us feel used or demoralized or disappointed? We can resurrect decisions about who we will spend our time with.
Whatever we believe or don’t believe, we can learn from the Abrahamic faiths. Jesus had to die. Israelites had to flee from an army into a sea and arrive in a barren desert. Muslims spend a month fasting during the entire day, so my Jewish friends complaining about eating too much matzo for eight days can maybe just chill a little.
The moral is universal among those faiths: there is no resurrection without pain.
We’ve experienced pain. I can only imagine what the word “pain” means to you right now. I know what it means to me. We all have carried some with us.
Even the vaccine is a reminder of this. It seems like the healthier one’s immense system is, the more it wants to fight the very vaccine that will protect it. For those who endure any agony from the vaccine, it is not just a good kind of hurt but the best kind of hurt. The pain is how so many of us know that the transformation is working.
Resurrection is painful. Transformation is painful. Seeing a new era ahead of us, a Promised Land we can smell and sense and taste but not enter just yet, is agonizing beyond belief.
But now we’re due to get there together, and we can be there with the communities that bring us all that positive energy to get us through to that other side.
Thanks for being part of mine.
- Grist 50 2021: Meet the Fixers by Grist Magazine
- The Secret Agony of Black Women and Mental Health by Marie Roker-Jones
- Walmart enlists The Trade Desk as it plots big growth for its ads business by Megan Graham
- Dutch supermarket chain uses closed shop windows as advertising real-estate by Nuno Rocha
- How We Investigated YouTube’s Flawed Advertising Blocklist by Julia Angwin
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SERIAL MARKETERS SALONS
- 4/20: Nishant Mani, Chief Business Officer, Terra.do on how marketers can address climate change (+special Earth Day Upstream and Clubhouse series that week)
- 4/27: Meagen Eisenberg, CMO, TripActions on how to market back-to-business travel (+Clubhouse after-session at 4pm)
- 5/4: Shannon Truax, social media director, M&T Bank
- 5/11: Leo Morejon, social media marketing lead, Applegate, and host of Prove It Matters
- 5/18: David Spinks, CMX founder, VP Community at Bevy, and author of The Business of Belonging
RSVP on our Meetup (updated link)
SERIAL MARKETERS SPEEDUPS
Alternating Thursdays, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app.
“The rapid transformation of media presents ad buyers and sellers with a dizzying array of digital platforms and specialized tech stacks that can deliver both targeted messaging and dynamic experiences to clients and customers. Join Adweek for Mediaweek to hear from the industry’s leading brand marketers and ad buyers on mar tech and ad tech best practices, along with the challenges and opportunities that come with building a future-forward media marketing strategy.”
PERSONALIZED EMAIL COUNTDOWN TIMERS
April 15, 1pm
Via Randy Levy in the community:
“Ten years ago adding countdown timers to your emails was considered the leading edge and a smart technique to make them more compelling for subscribers. But in 2021, it is time to wake-up your countdown timers by personalizing them to drive increased relevance, click-throughs, and conversions.”
BATTLING DEEP FAKES AND MISINFORMATION
April 20, 11:30am
In an environment where misinformation, partisanship, and deep fakes abound, the role of the journalist has shifted from observer/reporter to advocacy and truth-telling. This panel discussion will explore why and where these lines are drawn – and what the future will look like.
ERA FOUNDERS PANEL + STARTUP PITCH NIGHT
April 20, 5:30pm
“Founders – if you’re thinking about applying to our Summer 2021 program, please join us on Tuesday 4/20 to learn from a panel discussion featuring some of NYC’s top founders, and apply for the opportunity to pitch your startup.”
VIRTUAL EVENTS: THE SHOW MUST GO ON
April 21, 1pm
Via Michael Toedman in the community:
“The sheer number of events, even relevant and well-produced digital programs, run the risk of becoming ‘the TV in the background’ with attendees logged on but not paying attention. As marketers, this is incredibly disappointing because we put the work in to create content that is valuable to our audience and worthy of time and attention. So how do we make sure our virtual events continue to engage and impact our audience?”
TECHSEO MINI BOOST
April 22, 8:15am
Via William Álvarez in the community:
“Through a condensed agenda, Catalyst’s TechSEO “Mini” Boost offers a half-day virtual experience that includes cutting-edge content from top technical SEOs around the world. Join us in our new streamlined virtual format as we explore topics like server-side tagging, Python, SEO testing, and evangelizing technical SEO.”
TRADEMARKS: VALUE, PROTECTION, AND THE APPLICATION PROCESS
April 23, 12:30pm
Via Nancy Ruzow in the community:
“Entrepreneurs work hard to create striking and memorable trademarks — often without fully realizing the value of what they’ve created or how to protect it. This session explains what a trademark is (and what it is not) while providing an overview of the trademark application process. The presenter, Dana Dickson is a trademark attorney who runs her own law firm dedicated exclusively to trademark law.”
WHAT MARKETERS CAN DO ABOUT CLIMATE CHANGE
April 22, 4pm
Join marketing and environmentalist leaders, David Berkowitz, @Pistachio, Nishant Mani, and Jas Dhillon, for this special Earth Day event.
May 5, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.
Via Mary Beth in the community:
“Day-to-day the Communications Manager primarily functions as copywriter, long and short-form, with ability to research and write about complex technology, business and healthcare topics, but will participates in editorial planning, campaign development and large-scale Marketing Automation and Content Management system projects.”
SPROUT SOCIAL, INC.
Manager, Marketing Operations
Chicago or remote
Able to understand and use data from multiple sources to formulate reports and presentations that communicate marketing insights, the future Manager, Marketing Operations has:
* 5+ years overall marketing experience, 3+ years experience in marketing automation
* Salesforce proficiency required; Marketo preferred, open to Pardot or Hubspot experience as an alternative
* Experience coming from another B2B or B2B SaaS company
Head of Marketing Demand Generation
Via Krista in the community:
“I am hiring for a global head of demand-gen (director level role). Please check it out and apply online + shoot me a note.”
Head of Sales
“A natural leader and player coach who knows how to build and motivate a successful team, the future Head of Sales has:
* 8+ years direct sales experience, expertise in selling enterprise software
* Track record that exceeds sales quota (ideally $1MM+)
* Passion for value selling and easily and successfully builds deep and trusting relationships using a consultative approach
* Comfort with technology and demonstrating products directly with prospects
* Understanding of the concept of “tying the golden thread” and is a creative and out of the box thinker”
Senior Manager of Brand Marketing
Via Chris in the community:
“AF is looking for a creative and hardworking team member to serve as our Brand Marketing Lead. This individual will play a critical role in developing the differentiated brand voice + strong consumer connections that will accelerate the rapid growth of our brand awareness and sales.”
Programmatic Media Manager
Via Zoe Parks in the community:
“Are you a Digital Media professional who is self-driven, eager to continuously learn and willing to go the extra mile in an exciting field that is ever-changing? Onward!”
OFFBEAT MEDIA GROUP
Atlanta or remote
“Offbeat Media Group is a rapidly growing media startup based in Atlanta, Georgia. Our clients and partners sit at the intersection of culture, lifestyle, and entertainment, and include some of the most recognizable apps, brands, and record labels of this decade. Our company is building the future of social interaction and is rapidly scaling a team of self-starters, innovators, and top-of-the-line critical thinkers to help us lead our market into, and through, the next decade… and beyond.”
Director of Media Campaigns
Director of Content Production: Social Shows
Integrated Marketing Lead
Via Anthony Giordano in the community:
“Your eyes are peeled for a technology startup that is bringing innovative and palpable change to the built world. You’re passionate about affecting consumer behavior in a way that’s good for our communities and our planet. As a leader in the marketing team, you’ll be promoting services to all our users, including riders, drivers, channel partners, and operators.”
Growth Marketing Lead
San Francisco, CA
the future Growth Marketing Lead has:
* 4-6 years of experience in a performance marketing, ecommerce, consulting or financial role
* Strong project management and quantitative skills, ability to manage relationships with senior stakeholders
* Impact-driven nature and is an accountable professional with acute self awareness and emotional intelligence
Chief Brand Officer
Qualifications for the Role:
* 15-20+ years of experience building high growth consumer or B2B category creating businesses to success
* Deep experience building a global brand
* Excellent communication skills
* Strong curiosity
* Business, market & customer data-informed decision making
More via Hunt Club
* LMX Labs: Head of Marketing & Communications (NY)
* Tagger Media: Digital Marketing Manager (LA)
* Pernod Ricard: Senior Manager, Creative & Content, Manager, Performance Marketing
NATIONAL STUDENT LEADERSHIP CONFERENCE
Social Media Coordinator
Via Chris in the community:
“The Social Media Coordinator supervises and generates content for social platforms including Instagram, Facebook, Tik Tok, and YouTube. Through photography and film, coordinators capture moments of a student’s NSLC experience for family, friends, and parents at home. The SMC works for the whole summer at an NSLC campus (to review this year’s dates and locations, please visit www.nslcleaders.org/programs/
Other job resources:
- Advisable: Get instant access to top marketing freelancers
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- CareerList: Here’s a form for companies hiring and a form for job seekers; here’s the public list with tabs for both
- Content Writing Jobs: Content marketers, enjoy
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- Demand Curve: Growth and marketing jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Gently Ventures: Helps scale businesses by finding the right talent
- GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
- Growth Collective: Apply to join this network of notable freelance marketers
- Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hue: Amplifying voices of people in color working in marketing
- Hunterz: A way for connectors to get paid to introduce startups to large enterprises
- Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 jobs Board
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pangea: Where you can hire college freelancers (and college students can get gigs)
- Pocit: A platform connecting people of color with jobs in the tech industry
- Remotists: Remote startup jobs, chronicled weekly
- Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
- Startup.Jobs: There’s a section for marketing jobs
- Teal Job Tracker: A free Chrome extension to manage and enhance your job search
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
- Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay.
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
OFFERS (NEW SECTION)
Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
Get 5% back on any bookings of the Focus, Growth, and ReFocus plan. To receive your rebate, please contact me after you book the course.
My Software Tutor
Get a 15% discount on live online classes that teach practical, functional, business-centric Microsoft Office software skills (Excel today, PowerPoint coming soon). Use code SERIAL15 to redeem. Premium members get a 25% discount.
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)
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