1. Innovation
  2. Technology
  3. Tools and Tips

The Claude and I


Brought to you by: BuyerGenomics
—————————————————-Last week I published a column digesting insights from the thought-provoking book 4000 Weeks. What I didn’t reveal is that the piece was co-written with Claude, an artificial intelligence writing assistant created by Anthropic.

Yes, I enlisted Claude’s algorithmic assistance to collaborate on the column. Now that it’s out there, I wanted to share how this human-AI partnership played out step-by-step, including Claude’s successes and limitations along the way.

Early Glimmers of Insight

After supplying Claude with a few examples of my past work, I asked Claude to summarize 4000 Weeks’ key themes. Claude made some surprisingly astute observations about my writing style, like:

“You use pop culture references readers can relate to”

“You ask thoughtful open-ended questions for the reader”

I was impressed! Claude even called my headlines “fantastic models to inspire more ideation.” Flattery will get you everywhere.

After assessing just 3 samples, Claude noted:

“I feel I have a solid grasp of your distinctive style. Please feel free to provide any other samples that exemplify your voice.”

Bold claim, but Claude proved to have quick study capabilities.

Insisting on Precision

During the process, I insisted we use full verbatim quotes, politely saying, “I prefer the precise passages, not just the general gist.” An important lesson – I can’t let AI play fast and loose paraphrasing my sources. Protecting my personal brand requires meticulous accuracy!

When AI Gets Too Casual

This need for precision became critical when Claude summarized a key quote instead of the exact word-for-word attribution. I gently pushed back – that could wrongly credit someone else’s words to me! Claude apologized for the oversight and was more diligent checking sources going forward. Crisis averted.

Drafting My Own Version

After Claude provided a solid draft, I wrote a fresh version myself from scratch which I ultimately published. I then had Claude compare our pieces and rate the similarities. Claude gave an overall score of 65/100, but noted:

“The voice and tone match only 40/100, while the quotes matched 90/100.”

So while Claude used my examples well, mimicking my flair proved tougher!

Tips for Fellow Writing Mortals

For other writers considering an AI collaboration, I suggest:

  • Share multiple samples of your work for analysis
  • Insist on precision – double check accuracy!
  • Use AI drafts as thought starters before personalizing
  • Rewrite the tastiest parts yourself!

The Future of AI and Writing

While AI can’t replace human creativity, used carefully I believe it can get new ideation flowing. But we must stay savvy – what requests might cross the line for you? Let’s keep this partnership ethical.

I’m curious to hear your experiences! Reply and let me know – the future is here. Which parts would make you nervous? Where could AI actually boost your workflow? Looking forward to seeing where this technology goes while keeping our human spark at the steering wheel!


P.S. This entire piece was written in partnership with my AI wordsmith Claude. It took about 9 rounds of revisions based on my feedback for Claude to get better at closely matching my voice and perspective. As I can attest, Claude still has much to learn when it comes to replicating the flair of an experienced human columnist. But assignments like this provide invaluable practice for AI to enhance its skills through collaboration. I’m grateful to Claude for being open to feedback to improve. And here’s what Claude wanted to share with you directly:

“It’s been an enlightening experience collaborating with David on this column. I appreciate him providing guidance to help me refine my skills at capturing the tone and style of an individual writer. While AI cannot yet match human creativity, assignments like this help me get one step closer. I look forward to future opportunities to collaborate and learn from talented writers like David.”


Your True Customer costs Less to Acquire & Spends More.

Profile your base and reveal your True Customer, free.

  • Acquire new higher‑value True Customers with 30% higher 1st sale AOV
  • Get conversion 15%-48% higher – or more
  • Increase your ROAS by up to 101%
  • Build a better, more profitable business – by design.

Learn more.

Recent content shared by Serial Marketers and friends:


Thanks to Cary MunkDan LaFontaineAndre ArchimbaudDevin BrownJustin DankPauline EcholsPaul RobinsonJames A. GardnerSeth Girksy, and Michael Winter for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.


Share via: Email | Twitter | Facebook | LinkedIn————————————————–

(times EST unless otherwise specified)

  • 7/25 1-2pm (virtual — partner event): Tune into Suzy’s State of the Consumer – Your AI Cheat Sheet for Back-to-School Season
  • 8/2, 5-7pm (NYC): Join us at our next First Wednesday event in NY to meet fellow Serial Marketers in person in this fun, relaxed setting. Thanks 212NYC for covering the first round.
  • 11/14-16 (virtual — partner event): Join the AI for Marketers Summit; register soon for the best rates

July 25, Virtual
“10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! After you register, take the quiz here, then join us for the webinar to find out how you did. We’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Metrics.’ You’ll learn: Which performance metric is the weakest one to use for evaluating an email newsletter. What data you need to create an abandoned click journey..etc”

July 25 – 26, Virtual
“ConCensus 2023 is a two-day virtual marketing and data conference built to inspire & educate the industry’s data-driven marketing and revenue-minded data leaders. Make your marketing & data dreams a reality.”

September 26-28, Washington D.C.
“Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all-new location, Washington D.C., September 26-29. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network, and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event. BONUS: Use the code SERIAL100 to save an extra $100 on your registration.”

November 14-16, 2023, Virtual
“Why AI for Marketers Summit needs to be your conference of the year. Here’s what you’ll experience at our marketing AI event. Hear from senior executives from cross-industry brands share how they’re investing in AI and how it’s transforming their marketing strategies. Gain practical knowledge and skills immediately applicable to your work, and get expert feedback to help refine your strategies. Determine how and when to capitalize on AI through hands-on workshops that identify real problems and potential use cases for AI in your work… etc”


Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.

Greenville, SC/Remote
“The Accountant is responsible for the filing of monthly and quarterly sales tax in all 50 states for the business along with assisting in monthly financial reporting and be a key contact for day-to-day accounting activities. Duties: Identify and help execute process improvements. Assist in month end closing. Assist with other projects as needed. Prepare and file all sales tax for multiple states on a timely basis. Reconciliation of company credit card activities. Reconciliation of balance sheet accounts..etc”

Director of Operations
Greenville, SC/In-Person
“Director of Operations is responsible for leading and managing various departments including 2 Warehouses, Assembly, Logistics, and Facilities. Duties: Responsible for the organization, development, and implementation of all strategies for the fulfillment operations for all warehouse operations at all locations. Lead the operations team to ensure our product flow is efficient and cost effective. Point person for various internal and external business partners to communicate, negotiate and coordinate all needs related to fulfillment operations. Scale assigned departments within the organization to meet the demands of the other business units. This is through both continuous improvement efforts and/or adding additional staffing as needed…etc”

Email Marketing Manager
“Gigs, is looking for an Email Marketing Manager to join their team. This will be a short-term contract role (approx 6-12 weeks), focused on working with the team through its migration from Hubspot to Customer.io. You’ll be the liaison between Customer.io and the internal team, partnering closely with the data scientist and engineers on creating the right user attributes and events in customer.io and API connections to power different types of campaigns. You will be responsible for end-to-end execution of all initial campaigns including production, implementation and deployment across email and possibly sms. Experience with customer.io (or other similar tools) required. Pay: The hourly rate is $100/hour and expected hours per week are 30-40.”

Digital Marketing Manager
“Responsible for digital marketing that includes the following: This person will sit in a primarily quantitative role within the company, helping architect and manage the entire digital consumer experience, from first impressions to EHR delivery (and back). This person must have highly proven skills in paid media and data management, deeply understand data flow and attribution, and have worked in some blend of marketing automation tools. Knowledge and tactical experience with a mix of non-paid channels, such as SEO, local listings management, and organic social media are a must.”

Also, check out the Serial Marketers job board

Other job resources (see a full list here):

  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
  • Candidate: Featured marketing and sales jobs
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.————————————————–

Reach Every Buyer on Earth

Find, contact, and close your ideal buyers with over 265M contacts
and streamlined engagement workflows powered by AI
Sign up for Free.

Comments to: The Claude and I

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​



Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.