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It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour.

Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits him. But he still fumes that he can’t justify blowing all those drachmas on diamond ethernet cables.

Dionysus is out at every conference planning the parties, and then the afterparties, and then the after-afterparties. When he wants to go a little more off-site, he calls Artemis, asks her to rustle up some churrascaria. And when Aphrodite is in town, especially with Eros in tow, you can expect a few HR violations.

Pan likes to DJ. Ever see 50 maenads file into a White Castle at 3am? God help the fry cook. Dionysus goes out of his way to make sure You-Know-Who, that royal buzzkill, never gets an invite. “Stop tearing the Lyft driver limb from limb, everyone! Athena’s coming!”

Artemis during the day is usually working with biz dev. You know her well. She’s a hunter, not a closer. All about SQLs. She has a podcast on growth marketing, and SaaS companies line up to sponsor it.

Artemis spent a lot of the pandemic in a cabin in Montana. She’s not really the office type; she was working remotely long before it was trendy. Hermes would often have to track her down to deliver her mail and all the vendor holiday gifts. But that doesn’t mean she won’t look out for her team. A lot of people love her for the generous maternity leave policy she was able to push through HR.

When it comes to business, you don’t find her interested in the whole relationship thing. All the nurturing, the sowing, that’s Demeter’s job. She’s always eating grain bowls and found a great bagel place for Friday breakfasts at the office. Poseidon contributes the lox.

Demeter comes in handy during a pitch. But no one leads a pitch like Ares. He has some anger management issues. Doesn’t like to lose. If he does lose, it’s usually Zeus’s fault, pitting too many of his own shops against each other.

Ares dreams of cutting loose. Opening his own shop. He’d have some trouble with recruitment – he’s not really one of those leaders people worship. Don’t you dare bring up what they say about him on Glassdoor or Fishbowl. But if anyone could rack up a series of wins as an indie firm, it’s Ares.

Then he remembers what happened to Prometheus who tried going rogue and teaching the interns a few things. Maybe showing them the best place to light up in the office wasn’t such a good idea.

Then there was Atlas. He tried one of those titanic power plays, and of course, Zeus got the upper hand. Atlas was forced to take a job in HR where he spends all his time trying to lift everyone up. Cue constant eyerolls at his all-staff emails. Easy on the smiling globe emoji, Atlas, alright? We get it.

Or Tantalus. He made some questionable catering choices. Worse still, in a job seeker’s market, you can’t eat the talent. Now he runs the office bar, but he’s not allowed to sample any of it. Serves him right.

Where’s Zeus? Where’s Hera? Good luck getting a hold of them. They’re running the holding company. Or maybe you do know Zeus. He likes putting on disguises as if he’s on Undercover Boss, going over to the water cooler or the occasional remote worker happy hour and impregnating a few employees. It’s so out in the open that he became a verb. “Hear who got Zeused?” someone will say about a colleague, male, female, or non-binary. It’s that bad.

Hera isn’t one to file an HR violation. That’s not her style. If you wind up as one of Zeus’s favorites, you think it’s gonna be all the ambrosia you want from the vending machine. Not quite. Your Slack alerts start going nuts and you find out you’re being transferred. Bet you didn’t even know there was a Siberian office, did you? At least you’ll be in good company with the rest of Zeus’s Employee of the Month list. It’s the victim who suffers.

Think that’s bad? You could wind up getting sentenced to work for Hades and Persephone down in Procurement. They also oversee Collections, and to give credit where due, Hades made a great choice having the Furies run it. Remember Sisyphus? He kept trying to change terms from net 60 to net 120. It always felt like he was fighting an uphill battle. No one’s tried that on Hades since.

Hades was almost moved to tears once in his life, thanks to Orpheus. Quite a polymath, that kid. Such a shame about Eurydice. They first met during one of Orpheus’s brainstorming walks in the woods, and he canceled his Hinge account on the spot, right in front of her. The whole incident with Hades rattled him. Now Orpheus only dresses in black, and people assume he’s – well, they’re right. He’s the creative director.

And what about Zeus’ and Hades’ other brother, Poseidon? Chews a lot of Trident. He likes to stay on-brand. Zeus thought he’d be a good Chief Strategy Officer, but Poseidon was too wet behind the ears. Po kept saying every spot needed more horses. He took up kiteboarding. Sold his share of the firm. Got a houseboat. Fathered a one-eyed kid who drops notes in the suggestion box saying he wants mutton in the cafeteria.

Instead of Poseidon, Zeus tapped Apollo to run the strategy team. Much better fit. This guy sees future trends like nobody’s business. People call him the oracle – not perfectly accurate, but not a bad nickname. Back in 2005, he saw an episode of The Apprentice and said, “That guy’s gonna be president.” The others laughed their asses off. But everyone remembered it a decade later.

Apollo does well. Early riser. Great taste in Spotify playlists. More relatable to most of the team than his twin, Artemis. But Artemis brings in the bucks. Some think Apollo should be CEO and give Zeus some cushy Chair of the Board deal. But Apollo likes his setup. And remember the titans?

The Olympus winning streak seems endless. They’ve made some questionable roster moves, but they still rank on Agency of the Year lists. Even when clients say want something fresh, the stories of Olympus remain as relevant as ever.

David

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Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.

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UPCOMING SERIAL MARKETERS EVENTS

  • 11/30, 12-1pm EST: The Power of Rapid Message Testing, with Wynter. Learn how to earn $30-$100 for a few minutes work, explore their new model for messaging research, and meet Serial Marketers members.
  • 12/7, 5-7pm EST: Join us at Mason Jar NYC for our festive networking event, making exciting new connections in tech, advertising, and marketing for the New Year.

THE FRANCHISE EXPO
November 19-20, San Francisco
“Come to San Francisco’s Largest “Own Your Own Business” Event! See the most successful franchises + brand new opportunities from every industry. Some of our exhibitors  include: Your only opportunity to see and compare all your full and part-time business ownership options under one roof! – Save Hundreds of Hours of Research Time! 2 Days Only! Meet Face to Face with Proven Businesses. Make More Money: Franchising is the EASY Way to Own a Business…”
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INVEST IN MARTECH SOLUTIONS THAT DELIVER
November 28, Virtual
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ECOMMERCE SUMMIT
December 1, The Westin Downtown
“The Nashville eCommerce Summit is a boutique live event; a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education and networking. The day consists of panel discussions, presentations, and one-on-one meetings across eCommerce strategy, marketing, operations, customer experience, payment, shipping, loyalty and more. The 2022 Nashville Summit will be hosted at The Westin Downtown on December 1st from 8:00 AM to 6:00 PM.”
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AD AGE NEXT: CMO
December 7, New York
“Understanding the changing role of marketing leaders—from new media strategies to reaching the next generation of customers. Trying to find an influencer strategy that works for your brand? Re-evaluating your agency approach? Looking for a new marketing job? Get practical advice on these and other topics on Dec. 7 as Ad Age convenes experts to discuss the top issues facing marketers today, including those related to their individual career paths. As 2022 comes to an end, Ad Age Next: CMO will look forward to how brand leaders should plan for the new year, as disruptions such as economic anxiety change how marketers must approach consumers to win loyalty and build profitable brands.”
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.

WORKREDUCE
Senior Manager, Paid Search
Remote
Via Amelia in the community
“At WorkReduce, our mission is to make a difference in our clients’ lives. They trust us to transform and shape the direction of their business. For our people, we’ve created a place where diversity and inclusion are at the heart of our culture and business. Take control of your career, live the life you want, with peace of mind, happiness, and job security. As Senior Manager, Paid Search, you will be responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships and then executing those recommendations.”
Apply

AARP
Digital Engagement Manager
Washington, DC, United States
Via Sally in the community
“As the Digital Engagement Manager in the AARP Services, Inc. (ASI) Digital Services Marketing Team, you will support growth, usability and engagement across member-facing digital customer experiences, with a focus on member benefit engagement. You will lead and collaborate on planning, development and launch initiatives across web and mobile channels, partnering with ASI, AARP and external teams. You will balance business needs with outcomes, translating requirements into actionable design, UX and technology solutions to help drive growth.  As the manager,  you will be an active participant on agile/pod core teams, manage ASI digital ongoing enhancement requests, and lead communications around digital product enhancements with internal teams. You will serve in a consultative role acting as a key stakeholder in the development of new channels, tactics and programs across AARP in support of driving member engagement.”
Apply

WORKREDUCE
Manager, Paid Social
Remote
Via Amelia in the community
“As Manager, Paid Social, you will thrive in a fast-paced and agile environment. You will be a strategic and innovative leader with a passion and desire to really make a difference! What You’ll Do: Direct and manage the daily workflow of all paid social campaigns. Assist in training, mentoring, and developing of team members. Compile data across several social media platforms and work in collaboration with the Analytics team to create weekly/monthly reports. Monitor the latest trends in social media.”
Apply

PREFECT
Growth Analyst
Remote
“Prefect is the new standard in dataflow automation, trusted to build, run, and monitor millions of data workflows and pipelines. Qualifications (you have): -An available online portfolio. -A minimum 3 years of experience as a Product Designer, ideally 5 or more years.-Demonstrated experience working with a design system; its curation, maintenance, and dissemination. -Expertise in the formal elements of design, including typography, layout, balance, and proportion, but also skilled in multiple disciplines across design.-A knack for reducing complex problems down to the right balance of flexibility, power, and ease of use.”
Apply

Also, check out the Serial Marketers job board

Other job resources (see a full list here):

  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
  • Candidate: Featured marketing and sales jobs
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Hearty: Get recommended by peers and be discovered
  • Hue: Amplifying voices of people in color working in marketing
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.

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OFFERS
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

SURVIVAL: This 90-day transformation program takes consumer-facing brands from nobody to superstar with influencer marketing (or you don’t pay). It’s the most no-brainer way to try creator-driven growth especially if you’re bleeding money on Facebook ads. Premium members get a 10% off their 3-month done-for-you program. Speak with Yash to see if you qualify for the first cohort.

GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.

ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.

Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.

Thece: Get 10% off your first 3 months of a Run of Network Campaign in our Esports and Gaming Livestream Network  — just let them know Serial Marketers sent you.

FocusedFounder
Get 5% back on any bookings of the FocusGrowth, and ReFocus plan. To receive your rebate, please contact me after you book the course.

My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.

ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

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Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

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