The Queens of Authenticity

It’s March now, and for me, that means one thing:

It’s no longer Esports & Gaming Week.

Last week’s series was one that came together faster than most events I’ve been a part of, which is all the crazier in that The Consumer Engagement Company CEO Zachary Rozga roped in about 20 speakers in a matter of weeks.

I’d like to say it’ll set a model for other theme weeks to come. The challenge though is it’ll take a partner like Zach to pull it off. I’m open to ideas for what’s next.

Meanwhile, you can watch and relive all the action on our event site. This includes the video from the panel Zach did with Game Master’s Laurie Lockliear, IPG Media Lab’s Ryan Miller, and StoryTech’s Lori H. Schwartz. You can read panel coverage by Gosia Mitros.

I also hosted Queens Gaming Collective’s Danielle Gruberger and Taylor Heitzig-Rhodes at our Upstream event. The video and transcript are on the Serial Marketers blog, but I want to share an excerpt here from Taylor where she described the importance of authenticity as a key value in putting together her gaming roster:

—
Taylor Heitzig-Rhodes:

“The main thing that I focused on for roster composition was actually people who had the chance to build a meaningful personal brand. I didn’t give a shit, what people play or where they live. But I think that a lot of women on Twitch get pigeonholed into sort of playing a character. And many people choose to do that. And that’s a totally valid personal choice.

“But it does really limit the growth of your personal brand. And so every woman that we work with, the main thing that they have in common, and I say this all the time is that each of them had taken the time, prior to us working with them to present herself as a dynamic, holistic human being.

“None of these women are playing a character, none of them are being fake. Being fake is fine on the internet, right? People enjoy it; it’s very fun. But in order to have folks that we were going to be able to really build with and build upon, it was so important to us to have that authenticity from all of them.

“…What I wanted them all to have in common was that authenticity, because it gives you the ability to scale your personal brand. When you show up online as authentically yourself, it allows your brand to grow as your personality grows as you mature, as you understand the space better.”

—

There’s so much more there from both Taylor and Danielle, and you should check out the full interview. I invited them to join a Salon too sometime, so I hope they’re able to share more of their perspectives with the community.

Meanwhile, speaking of fun and games, thanks to everyone who referred readers to my newsletter this past week. The good news is there are three winners for the $CMO reward promised in the last issue. The bad news is there was a tie. Instead of two 25-coin rewards and one 50-coin reward, all three readers (Kenneth, B.L, and Jason) are getting 50-coin rewards.

This is fun though, and I like figuring out how to best deploy these $CMO coins. I’ll keep a 50-coin reward active on an ongoing basis to share with members every week, offering it randomly to one person among anyone who’s referred readers over the past week.

Added thanks to David Kaplan for his coverage of $CMO in Adweek. If you’re trying to wrap your head around it, he has a lot of meat there (a reference I intentionally used given Kaplan’s drool-inducing steak pics on Instagram).

David

PS: I can’t buy you a drink at the First Wednesday happy hour tonight, but I’ll also share a few $CMO coins with everyone who shows up and puts their Rally ID in the Zoom chat. See you there.——————————————————-
BROUGHT TO YOU BY… ZOOMCOMPANYEVENTS
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For All Serial Marketers, ZoomCompanyEvents is offering a 20% discount off all Zoom Product Launches until the end of March.
(https://www.zoomcompanyevents.com).

For those who are interested in learning more, we have made a custom checklist for all Serial Marketers.
Get it here: http://www.bit.ly/ZCEProductLaunch.

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LEARN. TRY. SHARE.
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I’m trying a new experiment here, curating news automatically via my friends at Vestorly. Let me know what you think.

Thanks to Jason Gardner, B.L. Ochman, Ken Simon, Boris Pfieffer, Ben Zeidler, Wendy Weatherford Marks, Orlando Tirado, Rachael Todd, Sharon Feder, Claudia Strauss, and Chris Gorges for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.https://www.serialmarketer.net/subscribe/?rh_ref=823bcd55

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EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All events below are virtual, and all times are EST.

SERIAL MARKETERS SALONS
Tuesdays, 3pm

3/9: Brendan Rhoten, former global CMO, Potbelly Sandwich Works
3/16: Rosie Yakob, Partner & Managing Director, Genius Steals (RSVP on LinkedIn)
3/30: Marie Roker-Jones, Co-CEO, Essteem on Inclusive Marketing

RSVP on our private Meetup (request access if you’re not there)

SERIAL MARKETERS SPEEDUPS
Alternating Thursdays, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app.

3/4: Featuring NYC mayoral candidate Art Chang
3/18: Featuring Rosie Yakob of Genius Steals
4/1: More networking
4/15: Even more networking

ZEITGUIDE CULTURE CLASS (with Brad Grossman)
WHERE WE ARE NOW & WHERE WE ARE GOING
March 3, 4pm
ZEITGUIDE Founder, Brad Grossman, takes you on a learning journey through some of the most important cultural trends of 2021:
“Sticking with my ’embarking on a cultural renaissance’ theme, I will review the inspiring ways we pivoted during the last year and how this will motivate us for the next era of humanity.”
https://zeitguide.com/cultureclass/2021
Use code “KEEPLEARNING” for a 50% discount.

FIRST WEDNESDAY
March 3, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
https://www.meetup.com/Serial-Marketers/events/kszqsryccfbfb/

MGS GAMES
March 4, 10am
“MGS GAMES is a one-day developer, publisher, and marketer-focused conference where you can connect with and learn from mobile app and online marketing professionals. Learn how to make better games, market and monetize them more effectively, improve business operations, and hold onto your users for higher LTV.”
https://www.mobilegrowthassociation.com/events/games

PIVOTING TO DATA CAREERS
A CHICKTECH EVENT
March 4, 12pm
“If you’re interested in a career move to the exciting and fast-growing world of data and tech, join this event to hear the stories of DISQO’s innovative specialists who’ve made the switch successfully.”
https://www.disqo.com/webinars-chicktech/

WOMEN OF IMPACT: A SEAT AT THE TABLE
March 8, 2pm
Via Christine Crandell in the community:
“Join Coupa Empower as we celebrate International Women’s Day with three international public Board Directors who will share stories, insights, and perspectives on their career and lifelong journey of impact.”
https://get.coupa.com/Empower-IWD_Register.html

DIGIDAY MEDIA BUYING SUMMIT
March 10-12
“As more brands move their agency capabilities in-house, the pressure is on to be more creative, efficient, and genuine. After a year of moving faster than ever before, media buyers are taking a step back and recalibrating. What does that mean for the future of a media spend?”
https://digiday.com/events/digiday-media-buying-summit-live/

LINKEDIN STRATEGY FOR A WINNING BUSINESS
March 11, 12:30
“Success is not defined by your accomplishments but by how you master your time and energy each day. On LinkedIn, it’s all about taking action. If you have trouble deciding what to post, getting engagement, or encouraging followers to buy, this LinkedIn webinar is for you.”
https://www.eventbrite.com/e/linkedin-strategy-for-a-winning-business-tickets-129040265909

SXSW ONLINE
March 16-20
I’m not sure if Stubb’s delivers to me, but I’ll be seeing if they can capture any of the magic with the online festival. “Register today to take advantage of the unique opportunities this event has to offer, including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW, all in a digital setting.”
https://www.sxsw.com/attend/

PERSONALIZE YOUR EMAILS WITH DYNAMIC NOTIFICATION BANNERS
March 18, 1pm
Via Randy Levy in the community:
“Notification banners are widely used on the web, but are rarely used in email marketing messages. That’s about to change in 2021. Join Zembula CEO, Robert Haydock, and Tom Buchok, CEO of MailCharts, for a discussion on bringing your emails up to speed with critical updates and hyper-personalized notification banners.”
https://us02web.zoom.us/webinar/register/8116135231651/WN_WcR1jrx7T2iYmyGcvg9THQ

WOMEN IN ECOMMERCE
March 25, 4pm
Via William Álvarez in the community:
“Registration for the second installment of our Women in eCommerce event is now open! We’re bringing together a great line-up of senior eCommerce executives, including the Chief Digital Officers of E.L.F. Beauty and WD-40, for another inspiring evening of conversations & connections.”
https://events.bizzabo.com/294862

FIRST WEDNESDAY
April 7, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
https://www.meetup.com/Serial-Marketers/events/kszqsryccgbkb/

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.

COLUMBIA UNIVERSITY
Head of Marketing and Sales, Executive Education
NYC
This position will be responsible for creating competitive advantages for Columbia Executive Education’s business line of custom, online and open enrollment programs while establishing and executing the department’s strategic marketing and sales planning, direction, and forecasting.
https://opportunities.columbia.edu/en-us/job/512934/head-of-marketing-and-sales-in-the-executive-education-department

CONEXIOM
Director of Product Marketing
Chicago
Reporting to the Chief Marketing Officer, you will help to continue to define and evangelize the Conexiom story. You will partner closely with teams across the organization, specifically Marketing, Sales, Product and Services to set positioning and messaging, build product launch strategies, run and analyze product releases, develop sales enablement content, and drive engagement through ongoing marketing programs.
https://app.huntclub.com/jobs/1935?share_token=PcodCfyyr1Yz93evqQdoZGYw

CATALYST/GROUPM
Various roles
Boston
Via William Álvarez in the community:
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.
Paid Social Manager
SEO Manager
Search Marketing Project Director
Senior Paid Social Associate

TRADESWELL
Account Executive
Multiple locations
Via Liza Forbes in the community:
Tradeswell is looking for an intellectual and outgoing Account Executive to become the leading evangelist for the Tradeswell mission. Your goal will be to educate prospective customers on the broken and blurry reality around e-commerce and how to solve the biggest problems in the industry using Tradeswell.
https://angel.co/company/tradeswell/jobs/915903-account-executive

UNICORN PUFF
B2B Email Marketer/Outbound Campaign Manager
Remote
Via Joey Kercher in the community:
The Outbound Campaign Manager will work closely with the account management team to understand clients’ needs and translate them into outbound campaigns. The ideal candidate will have 3+ years of experience running successful outbound email campaigns for B2B clients. Previous experience managing outbound and lead generation LinkedIn campaigns is a plus.
https://hiring.unicornpuff.com/

AI FUND
Senior Brand Manager
Remote US or Canada
Via Sandhya Simhan in the community:
Are you a strong marketing generalist with a passion for content? Do you want to join the fascinating world of VC funds and early-stage startups? I’m hiring a full-time Senior Brand Manager to help me show off the amazingness of AI Fund. You’ll get to work with and learn from an ecosystem of experienced marketers while also owning the AI Fund corporate brand.
https://www.linkedin.com/jobs/view/2408940339/

MINERALTREE
(Senior) Product Marketing Manager
Cambridge, MA
Via Kristin Hambelton in the community:
MineralTree is searching for a Product Marketing Manager to be the voice of value and differentiation for our integrated payables and payments offerings. This individual will work hand in glove with our Product Management, Sales, and Marketing teams to deliver messaging, positioning, content, and enablement that entices and excites multiple audiences, including prospects, existing customers, and bank partners.

VIRTA HEALTH
Product Marketing Manager, Growth Marketing Manager
San Francisco, CA
Via Jesse Friedman in the community:
Former boss while we were both at Google is now working with a company that’s got an amazing way to reverse Type 2 diabetes without drugs. They’re a Series D called Virta Health. He’s hiring these two roles:

FYLLO
Account Executive
Remote US
Via Eric Tash in the community:
Are you passionate about digital and being part of a cutting-edge new vertical? Fyllo is looking for a motivated Account Executive that can acquire and build meaningful client relationships. Do you thrive under pressure and hustle to get things done? If so, we want to hear from you as we are growing our revenue team.
https://fyllo.breezy.hr/p/a9f2129e513b-account-executive

Other job resources:

Advisable: Get instant access to top marketing freelancers
AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
CareerList: Here’s a form for companies hiring and a form for job seekers; here’s the public list with tabs for both
Content Writing Jobs: Content marketers, enjoy
Creative Women of Color: List yourself in the database and find talent, via Women Who Create
Demand Curve: Growth and marketing jobs
ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
Hue: Amplifying voices of people in color working in marketing
Hunterz: A way for connectors to get paid to introduce startups to large enterprises
Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
NYC Ad Jobs & Networking: A popular Facebook group
One Club for Creativity: COVID-19 jobs Board
#OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
Pangea: Where you can hire college freelancers (and college students can get gigs)
Pocit: A platform connecting people of color with jobs in the tech industry
Remotists: Remote startup jobs, chronicled weekly
Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
Startup.Jobs: There’s a section for marketing jobs
Teal Job Tracker: A free Chrome extension to manage and enhance your job search
TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.

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OFFERS (NEW SECTION)
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Copysmith
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Dokkio
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)

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