1. Books

The Best Business Book of 2006: Seeing What's Next

Though the Top 9 rankings are somewhat arbitrary (as if a subjective list wasn’t arbitrary enough), I had to pick a favorite, so here it is:  Seeing What’s Next: Using Theories of Innovation to Predict Industry Change by Clayton M. Christensen.

I ran a column on this one in March and reviewed it there:
   

The book’s tone ranges from brain-achingly esoteric to
enlighteningly accessible, and while I might not do Christensen
justice, a kernel of his thesis is worth distilling here in reference
to search engines and their developments for both consumers and
marketers.

The goal of the book is to present a theory that objectively
evaluates innovation, and the theory addresses a number of angles:
whether the innovation is sustaining or disruptive, whether incumbent
companies or startups will fare best in capitalizing on the changes,
and what types of consumers are targeted by the innovation.

Tomorrow I’ll post a recap of the best business books, and then I’ll also include some additional favorites throughout the month.

Don’t forget to share your recommendations in this blog’s comments to be entered to win the top book of your choice (the best recommendations will get two books).

 

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