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The Net-Savvy Executive: Jargon 2.0

Following my recent rants on Web 2.0, Nathan Gilliatt offers a rent of his own:

It’s becoming popular to complain about Web 2.0 even while using it. David Berkowitz says Web 2.0 "reeks of dot-com geek elitism," but it has the frustrating property of being useful—for
framing his article, for example. He’s not alone in disliking the term,
but I haven’t seen a good alternative, and we do need a shorthand to
refer to the trends. At this point, Web 2.0 has momentum, and it will take a convincing argument to replace it.

Read the rest: The Net-Savvy Executive: Jargon 2.0.

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