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Some days, a columnist gets out of bed, puts pen to paper, and thinks, “Thank God that I’m alive in this time with a column and an audience just so that I may write these words over and over again: ‘Tubby Nugget.'”
Or maybe that’s just me?
Tubby @($&ing Nugget.
Mr. Nugget, or Tubby, as I feel privileged to call him given how much time I have spent with him, is at the forefront of a trend that we don’t discuss enough: the Kindness Crusade.
There is a genre of massively popular content that is nothing but raw, unadulterated, overly cute, always-relatable positivity. Even when there’s sadness, frustration, or some challenge arising, there’s a sense that one is not alone, and that one will overcome the adversity.
These stories are master classes in emotional resilience. My partner leads classes for school-aged children that are all about social-emotional learning (SEL), and practically every one of these clips or strips could illustrate or inspire a principle for a class.
These comics are not all morality plays. Much of Tubby’s tub of energy is depleted in his quest to find snacks. I’ve watched his multi-part origin story (I should mention that my nine-year-old is obsessed with him), and this doesn’t make sense to me because Tubby is a snack, or the main component of a combo meal. His quest for snacks still manages to be an excuse to show the little nugget’s resilience, along with his sharing skills.
If you can’t get enough of Tubby Nugget, whose creators simply go by their first names Josh and Jenine, there’s plenty more to see.
A personal favorite is Buddy Gator, and you can guess what the strip is about. Chow Hon Lam tells the story of a friendly alligator and his friends.
I’m partial to Nancy, the adult pink elephant, perhaps because of her name. And then there’s the sloth, Lance, whose presence often indicates that good deeds can take time to ripple through the world; a sweater he starts knitting as a child is ready for Buddy as an adult.
Then there’s The Boy, The Mole, The Fox, and the Horse by Charlie Mackesy. It was a book I first came across when the music teacher from my daughter’s elementary school read it aloud to everyone on a Zoom during peak pandemic, and it recently was adapted into a short animated film that won the Oscar in that category this year. You can watch it on Apple TV.
The book reads like an ancient guide for how to live well, both to be there for yourself and for others. Some favorite quotes via Goodreads:
“What do you want to be when you grow up?”
“Kind,” said the boy.
“What do you think is the biggest waste of time?”
“Comparing yourself to others,” said the mole.
“When things get difficult remember who you are.”
“Who am I?” asked the boy
“You are loved,” said the horse.
The quotes without the illustrations don’t do it justice. On Instagram, Mackesy pens his latest ideas in his signature calligraphy. It’s almost too much for Instagram.
There’s so much more beyond these examples. And yet, there’s not enough. I paused writing this column to visit the latest New York Times headlines. With the exception of a guide to making scones for the coronation this weekend, it’s all so bleak.
But there are these glimmers of light. They’re artists and storytellers who set aside cynicism and anxiety and outrage. They’re not just saying we can be better. They’re saying we are better. It’s inside us. Even when all we want in life is to snack, we can hunt for snacks in the sweetest, silliest, most sensitive way possible. There’s a Tubby Nugget inside all of us just waiting to come out.
Can brands follow suit? Can any focus on sharing what they love? Is it possible to build brands around unbridled positivity and hope and kindness?
It’s something to aspire to.
When we feel depressed about our own media habits, when we fear what our kids are exposed to online, and when the outrage engine is whirring out of control to the extent that we wonder if we could do away with our devices entirely, we can discover creators like those here.
We can find these meditations.
For a brief moment inside a square or rectangular frame, we can feel healed.
How can we find more of that?
How can this be what we’re exposed to when we go online?
How can this be what we’re exposed to in the world?
What do we want?
When do we want it?
Right after we get some snacks.
At least, that’s what Tubby Nugget would say.
He has his priorities in order.
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WHAT TO READ:
Recent content shared by Serial Marketers and friends:
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CONTENT MARKETING WORLD 2023
September 26-28, Washington D.C.
“Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all-new location, Washington D.C., September 26-29. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network, and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event. BONUS: Use the code SERIAL100 to save an extra $100 on your registration.”
Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
Via Ronan in the community
“The Marketing Coordinator is responsible for the management of content plans, executing directions from the Manager of Sales & Marketing, and creation of various marketing assets, including but not limited to: -White papers, blogs, one-pagers, -Sales enablement content, -Social media, -Email marketing materials. The Coordinator will work directly with in-house and third-party partners to execute Link2Feed’s content strategies, and will also work cross-functionally to support day-to-day functioning of the Marketing team. Link2Feed is a social enterprise SaaS company serving over 10,000 hunger and poverty relief non-profits across North America. We believe that technology and data are critical to better understand poverty and increase social impact.”
Director of Product Marketing
“The Director of Product Marketing at Topaz Labs has/is: -Dallas, in-office (open to relocation), -High-trajectory product marketing leader with 5+ years of experience. -Industry Experience: B2C or consumer-tech, high-growth/early-stage startup experience highly preferred. -Deep hands-on experience with SEO, paid acquisition, or content creation (videos, tutorials, emails, etc). -Customer-focused, self-starter, strong work ethic, high EQ, scrappy, interest in photography/videography highly preferred. -Tactile leader who can execute and drive strategy, experience managing a team is preferred.”
CONSUMER SAFETY TECHNOLOGY
Vice President of Performance Marketing
“The Vice President of Performance Marketing at Consumer Safety Technology has/is:-15+ years of total relevant experience with 7+ years specifically designated to B2C/DTC multichannel performance marketing. B2B experience is a plus. -Delivers on lead generating and customer acquisition goals through online (paid search, SEO, and GMB) and offline (direct mail and affiliate) channels for a portfolio of products. Social media experience is a plus.-Industry experience: Industry agnostic; $5M-$10M+ performance marketing budget and revenue derived from multiple product lines.-Innovative, cross-collaborative, and strategic executor with strong executive presence. A data-driven, hands-on people leader with the ability to build teams and processes to scale. -Builder mentality, growth oriented, and mission-driven with the ability to manage a complex matrixed marketing organization. Consumer-focused approach and thrives in a fast-paced environment.Location: Remote in the US with easy flight access to Des Moines.”
United States only
“Atlassian is looking for a Senior Product Marketing Manager to join our Enterprise Trust Product Marketing team. In this role, you’ll be responsible for developing and implementing marketing strategies and programs for cloud infrastructure and reliability across our cloud products, including the development of key messaging and campaigns. You’ll partner with the Cloud Infrastructure, Performance, and Scale R&D teams as well as support some of our data management teams for key feature launches and enablement programs. You will also partner with your peer enterprise product marketing teams to integrate cloud infrastructure initiatives into our enterprise sales motions.About you: You have 5-7+ years of B2B Product Marketing experience in cloud infrastructure for enterprise software. You have been responsible for creating, driving, and managing go-to-market plans and owning a product’s core messaging and positioning. You have strong technical acumen and experience collaborating with product teams and influencing R&D goals…”
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.——————————
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