1. Innovation


At Search Engine Strategies this week, there was one advertiser that stood out from the pack. It was the only one in sight and commanded my attention. It was from a company that bills itself as "Website Content Editing," and the proprietor left business cards atop every urinal in the second floor men’s room.

I can’t say this is how I’d want to do my branding, and the website itself isn’t all that impressive. I also can’t imagine who else besides a blogger would pick up one of these cards; I’m hoping the person who left it there washed his hands first. In any case, if you have any website content editing needs that can be served by someone who leaves business cards on urinals, we leaked it here first.

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