Rule #1 of online marketing: if you’re starting an organization, register the domain name.
Working Families for Wal-Mart, the "independent" organization created by Wal-Mart’s PR firm, Edelman, forgot to register the .com domain. Now,
http://workingfamiliesforwalmart.com isn’t the best source of PR for the retail giant.
Source: Web Strategy by Jeremiah – Walmart Brand Hijack Blog.
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