As we wrap up the year and head into the holidays (or deeper into the holidays, for those already celebrating Hanukkah),here are some overdue or additional notes of thanks, in not much of a particular order:
Mediaocean: Thanks to the whole team I’ve had the pleasure of working with this year. It’s a phenomenal crew stacked with some of the smartest folks in the business. Aaron, Bill, and co, it’s nothing short of an honor. And kudos to Kirsten and team for making the branded swag look so good on Zoom calls. Or Teams. Or whatever we use.
Aside: Are you going to CES? Come meet some of the MO crew and dozens of all-star speakers at the Mediaocean Retreat Thurs-Fri 1/5-6. RSVP here. I’ll be there too — let’s catch up.
Wynter: They’ve been the biggest supporter yet of the community. They welcome having more experienced marketers as part of their panel, so check it out, and get paid for your feedback.
Honorable mention to Swapstack, which referred other advertisers to the newsletter. Check ’em out if you’re an advertiser or publisher.
Sneak preview: I’ll also be using Passionfroot for booking sponsorships, including testing new formats like classified-style ads. Want to try it out?
The team: Developer Alastair Marcellan and associate Ellie Rose Almeda have been invaluable contributors behind the scenes. They deserve so much credit for keeping the newsletters and community humming.
The tech: We have two new additions to our tech stack that I’m especially excited about: Dots.community which allows me to target bulk 1:1 messages in Slack, and Reciprocity which powers our Ask/Offer functionality. I’m looking to do way more with them next year and recommend them wholeheartedly.
Readers: You. This newsletter wouldn’t exist without you. Or it would, but I’d be the only one reading it. And that would be pitiful.
My family, my partner, and dearest friends: The past couple of years, I’ve been through a lot personally and professionally. Job changes, marital situation changes, new relationships, parental loss, and some family bouts of Covid were just some of what’s gone on lately. Going through all this, you appreciate who’s there with you on the best days and the worst days. I couldn’t keep it all together without this support network. The cats are cute too.
The composition of a family can change by your choice, by others’ choices, or by divine acts. As those relationships shift shapes, the importance of being surrounded by loved ones only comesinto greater focus.
If there is any way this newsletter, the community, and I can be a greater resource for you in the year ahead, I’d love to hear about it as we head into 2023.
Thanks for your presence and for being part of this journey.
David
|
Wynter is looking for Marketing Execs to join their reseach panel.
Compensation is $25-$100 depending on the survey length,
for only minutes of effort (it takes 2-7mins on average).
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WHAT TO READ:
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Recent content shared by Serial Marketers and friends:
- Breaking Down Bias: 6 Company-Led Initiatives That Are Green Flags for Women | InHerSight by Cara Hutto
- Report: Social platforms to see biggest ad spend increase
- Credly-verified Flashtalking badges now available for campaign management and creative development by Mediaocean
- The hidden upside of tech layoffs
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HOW TO SHARE
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Thanks to Seth Girksy, Michael Winter, Richy Glassberg, Scott Monty, Bob Gilbreath, Mat Zucker, Nancy Harhut, and E.B. Moss for spreading the word about the newsletter recently.
Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://
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EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.
UPCOMING SERIAL MARKETERS EVENTS
- 1/11: First Wednesdays in-person NYC, Mason Jar on E 30th. RSVP on Meetup! 5-7pm.
- 1/11: 17th Annual Holiday Cocktails Gala 2022. Ring in the New Year with TDF Holiday Cocktails Gala! Please join us and our gracious hosts XANDR.
CES
January 5 – 8, Las Vegas
“CES is a trade-only event for individuals 18 years of age or older and affiliated with the consumer technology industry. You are required to upload a photo and must provide proof of industry affiliation. Please have these ready before starting registration. We strongly encourage you to register using a business domain email address or the email address you were invited with. Creating an account using a different email address will not associate you with the group inviting you to participate in CES 2023. Using a business domain and/or the email address you were invited with will help expedite the registration process.”
Register
LEAD GENERATION WORLD
January 8 – 10, San Diego
“Lead Generation World brings a fully immersive feel to its attendees. Offering a resort like experience with limitless opportunities to network and engage Experience a conference like no other before this coming January 2023 in San Diego! LGW brings together the brightest minds in the industry and those that want to improve their lead generation campaigns from creation to close. LGW’s primary focus is to help Advertisers and Lead Buyers successfully navigate the lead generation ecosystem by providing highly targeted and insightful content alongside exclusive networking opportunities with companies that can support their efforts.”
Register
OUTDOOR RETAILER
January 10 -12, Salt Lake City
“The largest global B2B trade events serving the outdoor industry. Outdoor Retailer is North America’s largest trade show in the outdoor industry drawing attendees from around the world. At the heart of Outdoor Retailer is an incredible community of brands, retailers, decision makers, designers and key stakeholders that gather to do business and have important conversations that influence our future. Don’t miss out—a community together wins!”
Register
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
PROFITERO
Head of Product
Boston or Remote
“We’re looking for a Head of Product to envision the future of our platform as we evolve from a provider of e-commerce analytics to the first global commerce platform using predictive intelligence to anticipate, activate and automate our client’s next best action to drive profitable growth. Our technology monitors 70 million products daily, across 900 retailers and 50 countries, helping over 4,000 leading brands optimize search placement, product content, pricing, stock availability, reviews and more. We are positioned well in the marketplace as the only integrated insights driven commerce solution providing customers the flexibility to utilize SaaS, advisory or full-service activation. News outlets, including Good Morning America, The Wall Street Journal and Ad Age frequently cite and trust our platform as a source of data for their stories. We have an entrepreneurial culture with core values of TAP; Think Like a Customer, Achievement over Activity, and Positivity is Contagious.”
Apply
TRIMARK DIGITAL
Senior Designer
Contract to Hire
“If you are a self-motivated designer, who possesses a growth-oriented mindset, enjoys team collaboration and shares our excitement of creating top-quality design work that performs, you might be the perfect fit for a Senior Graphic Design position at TriMark Digital. The Senior Designer will be responsible for taking ownership of a wide variety of campaigns, both print and digital, and ensuring the visual strategy effectively meets the performance goals of our clients. Education & Experience: *BA in Graphic Design or related design field .*3 – 5 years of agency experience with a strong graphic design portfolio that speaks towards that experience .*Design for marketing campaigns across various digital channels including: email, social, display ads, landing pages”
Apply
BOOM
Fractional Chief Marketing Officer
Remote
Part-Time
“We effectively do nothing for marketing at the moment. Users are growing organically. We’re seeking a marketing veteran to advise on consumer marketing and branding for a seed-stage fintech startup with tens-of-thousands of users and several million community members. There’s an opportunity for this role to become full time if there’s mutual interest and fit.What you’ll do: *Define the consumer marketing strategy (some B2B marketing focus as well, but initial priority on B2C). *Plan, develop, and help execute this marketing strategy to scale new user acquisition, working with various marketing channels (content/blog, SEO, customer email campaigns, affiliates, paid social, PPC, product-led growth features, etc.). We have a particular interest in product-led growth approaches.”
Apply
H STREET DIGITAL
Advertising Operations Manager
Remote
“H street digital is a boutique digital advertising agency that helps growing startups and sophisticated enterprises scale digital advertising campaigns for new customers, leads, and installs. We are searching for an ambitious ad operations manager who will develop healthy relationships with our clients and maximize output from our advertising operations team. You will have unprecedented exposure to all aspects of a growing business and the opportunity to make a lasting impact on a company. You will additionally enjoy the benefits of personalized training, an accelerated learning curve, and a rewarding compensation plan.”
Apply
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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OUR PARTNER: REFIND
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OFFERS
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
SURVIVAL: This 90-day transformation program takes consumer-facing brands from nobody to superstar with influencer marketing (or you don’t pay). It’s the most no-brainer way to try creator-driven growth especially if you’re bleeding money on Facebook ads. Premium members get a 10% off their 3-month done-for-you program. Speak with Yash to see if you qualify for the first cohort.
GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.
ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.
Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.
Thece: Get 10% off your first 3 months of a Run of Network Campaign in our Esports and Gaming Livestream Network — just let them know Serial Marketers sent you.
FocusedFounder
Get 5% back on any bookings of the Focus, Growth, and ReFocus plan. To receive your rebate, please contact me after you book the course.
My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.
ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.
Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
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Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
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Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).
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