1. Research

Where Do You Fit in the Typology of Information and Communication Technology Users?

Okay, so it isn’t the easiest quiz name to pronounce, but from a research group, it’s still a first attempt at ‘fun’ from this group, so it’s worth covering here. Pew Internet and American Life Project’s quiz begins, "The questions below allow you to place yourself in one of the
categories in the Pew Internet Project’s Typology of Information and
Communication Technology Users." Okay, so it’s not Glamour mag, or even Time.

Still, even for what it is, I found myself stumped at the first question:

people say they feel overloaded with information these days,
considering all the TV news shows, magazines, newspapers, and computer
information services. Others say they like having so much information
to choose from.

How about you… do you feel overloaded, or do you like having so much information available?
Feel overloaded
Like having so much information available

Why is this an either/or? I’d prefer "all of the above" (or "both of the above," if you want to be precise).

As for my results, I did the best I could with the quiz (other questions were better, but some were still ambiguous), and it turns out I’m an Omnivore, along with 8% of Americans. For what that means, see the extended entry.

Where do you fit?

Your Results

Based on your
answers to the questionnaire, you most closely resemble survey
respondents within the Omnivores typology group. This does not mean
that you necessarily fit every group characteristic.

Omnivores make up 8% of the American public.

Basic Description
Members of this group use their extensive suite of technology tools to
do an enormous range of things online, on the go, and with their cell
phones. Omnivores are highly engaged with video online and digital
content. Between blogging, maintaining their Web pages, remixing
digital content, or posting their creations to their websites, they are
creative participants in cyberspace.

Defining Characteristics
You might see them watching video on an iPod. They might talk about
their video games or their participation in virtual worlds the way
their parents talked about their favorite TV episode a generation ago.
Much of this chatter will take place via instant messages, texting on a
cell phone, or on personal blogs. Omnivores are particularly active in
dealing with video content. Most have video or digital cameras, and
most have tried watching TV on a non-television device, such as a
laptop or a cell phone.

embrace all this connectivity, feeling confident in how they manage
information and their many devices. This puts information technology at
the center of how they express themselves, do their jobs, and connect
to their friends.

Who They Are
are young, ethnically diverse, and mostly male (70%). The median age is
28; just more than half of them are under age 30, versus one in five in
the general population. Over half are white (64%) and 11% are black
(compared to 12% in the general population). English-speaking Hispanics
make up 18% of this group. Perhaps unsurprisingly, many (42% versus the
13% average) of Omnivores are students.

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