Why You Probably Don't Need to Read Seth Godin's New Book Linchpin – Unless You Do

I disagree with your perspective on this book. You seemed to have chalked it up as another self-help book and missed an opportunity to think about it from another perspective.
In your work, are you teaching people to be average or make a difference? I suspect it is the later. Do your clients and co-workers think of you as an Artist? Are you easily replaceable? What about your employees? Are they Linchpins or replaceable commodities? What kind of people do you want to work with? hire? be friend? love? What about the products your company produces? What about this blog post? Does the reader think they should ignore you or deem you worthy of following? Are our schools teaching our kids to be linchpins or to be ordinary? Is your local government ordinary?
I’m not implying any personal by these questions. I am only suggesting Godin’s material has many more uses than you are giving it credit for. This book is not inside the self-help box, it is on the bleeding edges. I’d urge you to re-read it with a different perspective.

Thanks for this post, David. I’m glad you wrote it.
I’m not sure there are a lot of unknown facts about marketing left to write down. If that’s what people are seeking, they’d be better off without this book.
I like mysteries, I just don’t like bad ones. Science fiction too. I feel the same way about the genre called self-help. If a book helps me make a decision about my future, it’s a bargain. If it crosses genres and includes sociology, history and economics while making its case, even better. I’m hoping that the research I did and the arguments I make help a few people plan a better future. Judging from the response so far, it seems to be working.
Of course, you can’t please everyone. Even to try invites failure.