1. Conferences and Events
  2. Emerging Media

WidgetBox Case Study – WidgetCon

More from WidgetCon – a good 3-fold case study from WidgetBox CEO Ed Anuff.

3 types of branded widgets

Branded Content – PopSugar’s MySugar that spread in social network Bebo
    – viral brand extension
    – post anywhere
    – typically not perceived as ad
E-Commerce – eBay
    – leverages existing affiliate programs
    – revenue sharing with community
In-Widget Advertising – Forbes.com news widget with light Visa branding
    – branded content
    – objective editorial
    – ad-supported

People reacted to this story.
Show comments Hide comments
Comments to: WidgetBox Case Study – WidgetCon
  • Avatar
    July 11, 2007

    Hey, do you want to see Sicko next Thurs? We hope so.
    David and CK

    Reply

Write a response

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives