fbpx

 

It’s another disheartening week in the media.

Spotify defends its $100 million investment in Joe Rogan, but libraries and schools across the country are being told or asked to ban books.

They’re completely unrelated issues, except for how they’re not.

If Spotify were to terminate its contract with Rogan, that would reek of cancel culture’s excesses.

Rogan could still amass an audience on Spotify just like every other podcaster. Spotify doesn’t need to pay him nine-figures for exclusive rights to his distribution. It’s not censorship when you pay someone to do a job, don’t like what you’re getting for your money, and then go a different direction.

I’ve had that happen to me in the past. It happened whenever a company decided to spend its money on things that aren’t me (or, in some cases, when a company had no money left to spend). I was canned, not canceled. When it was my choice, I didn’t cancel them; I candidly told them I had another opportunity.

What could Spotify spend money on? A tweet Monday from @Eve6 gives a clue; it racked up 80,000 likes and more than 10,000 retweets.

They posted: “our stupid band gets close to a million monthly streams on spotify. spotify pays out .003 cents per stream. 100% of that goes to our former label sony who is a part owner of spotify. this is why i’m mad”

Eve6 continued: “lemme put it this way if instead of getting 300 million dollars joe rogan was also getting .003 cents per stream that he then had to split with a record company that was a part owner of spotify i would be standing in solidarity with joe rogan”

Yeah, those terms wouldn’t involve canceling anyone. And you’d get a ton of people uniting who wouldn’t care if he advocates vaxing, unvaxing, revaxing, or watching reruns of The Vax of Life.

You know who should be worried about being canceled?

Authors.

Especially black authors.

Jewish authors.

LGBTQ authors.

LatinX authors.

Anyone who puts a black, Jewish, LGBTQ, or LatinX character in their book.

Anyone who writes about a Nazi in a book.

Anyone who writes about rape in a book.

Anyone who writes about an immigrant in a book.

Anyone who draws a picture in a book showing two people of the same gender sharing an intimate moment together.

Anyone who writes a book about American history — one that’s about all Americans, or all kinds of Americans, or Americans who weren’t in most of our history books when we grew up. Including Native Americans.

Anyone who writes about anything in a book that can make someone feel uncomfortable.

I’m currently re-reading Portnoy’s Complaint by Philip Roth, the book that cemented his reputation as being a self-hating Jew obsessed with writing pornography.

He was none of those things, though that work and certain others did probably cost him a few mentions on the lists of the greatest American authors of the past century. And Sweden never did call him about the Nobel.

Turn to just about any page – any paragraph – and you can probably find a reason to ban this book.

If you’re Jewish, you can probably find a reason (or several) every paragraph that would make some of your relatives, living or dead, uncomfortable.

It is not a book that’s supposed to make you feel comfortable. When my clown friend I mentioned previously asked for a Roth recommendation as she wanted to get into his work, I gave her a copy of Portnoy (I’d much rather give out Roth books than $CMO coins). It should be on the shortlist of funniest books ever written, so it was the obvious choice to share with a clown.

I first started reading Roth in high school, when I wrote my AP English thesis on Philip Roth’s depiction of women.

That meant that my thesis was about two subjects I couldn’t possibly understand: Philip Roth, and women.

My oldest brother, a literature professor and Fulbright scholar, had recommended I tackle it though, and Roth has messed with my head ever since.

I wasn’t ready to read Roth in high school. I wasn’t nearly uncomfortable enough reading Roth in high school, just like I wasn’t uncomfortable enough reading Toni Morrison, or Chinua Achebe, or Franz Kafka. But I got exposed to them anyway, and I have opportunities for my discomfort to grow as I get to understand them better.

We need to grow comfortable being uncomfortable. There’s little growth in constant comfort.

The US Constitution, especially as it was originally written, should make us all uncomfortable. It referred to those who were not “free persons” as three-fifths of a person. There were approximately 700,000 enslaved Americans out of a total population of nearly 4 million in 1790, just after the Constitution was authored and ratified.

The Constitution makes me uncomfortable, but we need to teach it all the more, not ban it from our classrooms and libraries.

It’s hard to find much comfort in where the country is going. Consider this NBC News report of 50 books Texas parents want banned. This isn’t about Texas or the South; there are undoubtedly tons of parents who are my neighbors who are writing such letters here too.

At least Maus is selling briskly after Tennessee parents banned it.

What’s most troubling is that so many of the same people who believe in paying Rogan $100 million to say whatever he wants are okay with banning books full of ideas and idioms and imagery that are brave and bold and beautiful.

While we still have choices to make about who we pay attention to, we have opportunities to be mindful about them.

For me, I’ll take solace in knowing that there is one clown out there who’s a little more uncomfortable thanks to what’s on her nightstand.

Maybe today isn’t a day for consolation though.

I’ll leave you with another tweet, one recently posted by Michael W. Twitty, author of the brilliant book The Cooking Gene and known as @koshersoul on Twitter.

He tweeted:

“I’m a #Black Gay Jew.  #VotingRights are under attack,synagogues are being attacked, Nazis are here, #HBCUs being threatened, Black& #Jewish &Gay authors are seeing our books banned under false pretense.some schools will ban discussion of LGBTQ issues. We are hurting. Im hurting.”

We are hurting.

David

————————————————–
WHAT TO READ
————————————————–
Recent content shared by Serial Marketers and friends:

————————————————–
HOW TO SHARE
————————————————–

Thanks to Scott MontyBob GilbreathMat ZuckerNancy HarhutE.B. MossPraveen MishraAmy GittelmanMatthew SilvermanJeremy Woolf, and Jason Gardner for spreading the word about the newsletter recently.

Share it with five others who subscribe and receive 10 $CMO coins, along with other rewards. Even one referral will net you a coin (try it out).

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.https://sparklp.co/823bcd55

Share via: Email | Twitter | Facebook | LinkedIn————————————————–
EVENTS
————————————————–

Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All times are ET.

UPCOMING SERIAL MARKETERS EVENTS

  • 2/2: First Wednesdays in-person NYC, Mason Jar on E 30th (vax proof required), 5-7pm
  • 2/16: Serial Marketers Community Salons, Co-hosted with Michael Bendit of Trusted Referral Network.

AD AGE IN-DEPTH: SUPER BOWL
FEBRUARY 8
“Super Bowl LV last February was anything but normal. Big Game regulars like Budweiser, Coca-Cola and Hyundai sat on the sidelines while more than a dozen brands made their debuts, running commercials for the first time. Many marketers turned to nostalgia to distract from COVID and some used the momentum of 2020’s social justice movement to expand their diversity and inclusion efforts.”
Register

BRAND INNOVATORS SPORTS MARKETING UPFRONTS
FEBRUARY 8-10
“This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.”
Register

RETAIL BRAND INSIDER SUMMIT
February 16 – 19
San Diego, CA
“Clicks to Bricks Personalization: Understanding ‘This’ Customer. As the phygital retail experience brings digital expectations into B&M, it won’t be enough for retail marketers to understand “the customer.” It is time to understand this customer – the one right in front of you this second – the one with her own history of dealing with your brand on and off and with her own needs and preferred touch-points.”
Register

CHALLENGER BRANDS 2022
FEBRUARY 22-24
“We’re talking strategy, tech and pure ingenuity with today’s breakthrough brands. In an ever-shifting marketing landscape, innovation, agility and consumer insights can make or break a business. Legacy brands with well-established names and challenger brands breaking into the space must stay equally competitive to gain and retain a loyal audience. Join Adweek for the fourth-annual Challenger Brands summit, a signature Brandweek series event, to learn from disruptive and legendary brands that are redefining the industry. This year, we’ll explore eight crucial topics ranging from e-commerce to live marketing, UX and more.”
Register

SOCIAL MEDIA STRATEGIES SUMMIT
February 23–24, 2022
“Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals. –Learn the nuts and bolts of a successful social media strategy to position your brand for success.– Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. –Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. and more…”
Register

————————————————–
JOBS
————————————————–

Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.

PROHASKA CONSULTING
Associate, Marketing
Remote
“We are seeking a talented and ambitious marketing associate to join our team. This individual will report directly to the CMO and support a full spectrum of paid, owned, and earned marketing initiatives for both our brand and our clients. The ideal candidate will have a strong interest in the world of digital media and marketing and in learning the ropes of building a robust marketing department in a fast-paced global organization.”
Apply

PEARL CERTIFICATION
Marketing Manager
Remote
Via Ted in the community
“Pearl is a national start-up that certifies high-performing homes: homes with efficient heating and cooling, solar, smart home devices, resilient features and much more. Pearl’s certification drives demand for these improvements by capturing their value for resale and appraisal. We are looking for a Marketing Manager to join our dynamic, supportive team to work remotely from anywhere in the US. (We have been fully remote since our founding.)”
Apply

HALO COLLAR
Creative Director
Remote
Via John in the community
“Halo Collar is looking for a Creative Director to help us manage the rapid growth and innovation of our Creative offering. The Creative leader will report to the CMO and will be responsible for overseeing the design layout and visual impact of all internal and external-facing marketing materials, products and publications. Current initiatives/channels include: brand advertising, website and mobile UX, paid and owned social, influencer and community, packaging as well as all member communications (in App, email, text).”
Apply

CROWD COW
Senior Growth Marketing Manager
Remote
“We are seeking a sharp, quantitative, results-oriented Senior Digital Marketing Manager to own and lead the growth strategy for our team. This is someone who loves brands, consumer-centric businesses, motivated to scale demand for delicious, high-quality meats, sustainably raised, sourced for incredible taste! In this role, you will drive customer acquisition across all paid and organic channels. You have deep experience developing, executing, analyzing and optimizing customer acquisition campaigns, and an impressive track record of delivering marketing efficiency against CAC, ROAS, LTV and payback targets.”
Apply

ODEN TECHNOLOGIES
Enterprise Account Executive
Remote
“As an Enterprise Account Executive, you will drive net new revenue and expand existing customer accounts. The ideal candidate will be a self-directed, resourceful individual with a hunter mentality who is laser-focused on building their own book of business. You’ll be responsible for building, managing and closing opportunities with managers, directors and executives of large industrial corporations. This individual puts the best interests of the clients first and is excited to inspire manufacturers to adopt predictive manufacturing analytics worldwide.”
Apply

Also, check out the Serial Marketers job board.

Other job resources:

  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
  • Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
  • Content Writing Jobs: Content marketers, enjoy
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • Demand Curve: Growth and marketing jobs
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Gently Ventures: Helps scale businesses by finding the right talent
  • Growth Collective: Apply to join this network of notable freelance marketers
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pangea: Hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
  • Startup.Jobs: There’s a section for marketing jobs
  • Teal: One place to organize and manage your job search.
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac VenturesPearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.

————————————————-
OFFERS
————————————————-

Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.

ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.

Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Sept. 30, 2021. Contact Steve Markman to redeem.

Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.

FocusedFounder
Get 5% back on any bookings of the FocusGrowth, and ReFocus plan. To receive your rebate, please contact me after you book the course.

My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.

ReverseAds
Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Copysmith
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Comments to: Will the Banned Play On?

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.