Your AI Reading List

Brought to you by: Compete Week
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I’m writing this from Austin, where I was been speaking at the HGS Build for the Future Summit. It’s both fun and humbling to feel like such a novice in a room full of brilliant folks tackling customer experience (CX) challenges or applying their other areas of expertise.

I made up for my relative lack of knowledge with the sheer volume of content I was trying to cram into a 20-minute talk (well, it should have been 15 — sorry, Eric Schwamberger, a long-time kindred spirit from the agency side who’s at HGS and invited me).

I’ll keep today’s missive lighter on original content but richer in the aggregated variety, as it’s been quite a stretch getting to this point. While the slides lack voiceover, there’s a lot of material that may be good for your bookmark stash. These links cover most of it:

A big theme of my talk, largely about AI’s role in supporting the marketing funnel, was captured in the adorably illustrated slides (thanks DALL-E 3 in ChatGPT) that said, “Ask not what job you can do with AI tech; ask what job you want AI technologies to do.”

Okay, Kennedy said it better, and more handsomely, but the idea is right now you can probably find AI-centric or AI-supported tech to do some or all of literally any marketing job. And when you hear about some weird things I share, or that come up in AI Marketers Guild (AIMG), you should try whatever moves you. But when it comes to your day job, first figure out the job you need to be done, and only then see how AI can help — or IF it can help. As Judy Shapiro noted on a recent AI Insiders call, AI needs to earn your trust.

Speaking of which, AIMG continues to shape up to be THE community-led organization for marketers trying to make sense of AI, and the weekly calls, now regularly with subject matter experts and demos, is fantastic. We have a mix of brand, agency, tech, association, and academia folks learning tons from each other, and you should make one of our upcoming editions, always Wednesdays at 12pm EST.

Our upcoming lineup includes:

Really, they’re amazing, and if you need a speaker for any AI topic, I’m keeping a running list. I’d love to join you myself if appropriate, but I can also recommend others.

Hope to see you at one of those. Let me know what you think of the resources shared, and send any tips for resources you recommend.

If you’re not in the community yet, I’d love to have you there too. Just reply and I’ll get you right in — until I figure out how AI can automate all that.

David

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BROUGHT TO YOU BY: COMPETE WEEK
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Learn from CMOs at CompeteWeek2023

Learn from top CMOs that are competing within saturated markets at Compete Week 2023 on Nov. 8-9 hosted by Klue (one of LinkedIn’s Top Startups).

Top GTM leaders from Apollo, Hubspot, and Salesforce sharing what they’re doing to make their teams more efficient, how they’re using competitive intel to generate demand, and help revenue teams close what’s in their existing pipeline. Including sessions and speakers like:

– Sydney Sloan on lessons from a career competing for mindshare leading teams at Adobe, Salesloft, and now Drata

– Meagen Eisenberg on where competitive intel fits into her portfolio as a CMO

– Jarod Greene on the programs he runs to keep the C-Suite on top of the competitive landscape

Save your seat!

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WHAT TO WATCH & READ:
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Recent content shared by Serial Marketers and friends:

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HOW TO SHARE
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Thanks to James Gardner, Cary Munk, Dan LaFontaine, Andre Archimbaud, Devin Brown, Justin Dank, Pauline Echols, Paul Robinson, James A. Gardner, Seth Girksy, and Michael Winter for spreading the word about the newsletter recently.

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EVENTS
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)

ASCENT CONFERENCE
October 30, New York
“The Ascent Conference is all about Elevating Ideas & Inspiring Innovation. Join 600 industry thought-leaders. Designed for CEOs, CMOs, CROs, VPs and Directors of $5M-to-$1BN companies looking to immerse themselves in a knowledge-rich experience. Supplement the information you gain from the sessions and take a deep-dive into the specific topics and challenges you’re facing today at work. Together, we will shape the future and ascend to new heights of success. By attending the only C-level, VP-level, and Director-level SaaS conference in the US, you’ll walk away with the actionable insights and strategies that you can immediately implement for sustainable growth.”
Register

AI FOR MARKETERS SUMMIT
November 14-16, Virtual
“Why AI for Marketers Summit needs to be your conference of the year. Here’s what you’ll experience at our marketing AI event. Hear from senior executives from cross-industry brands share how they’re investing in AI and how it’s transforming their marketing strategies. Gain practical knowledge and skills immediately applicable to your work, and get expert feedback to help refine your strategies. Determine how and when to capitalize on AI through hands-on workshops that identify real problems and potential use cases for AI in your work… etc”
Register

GENERATIVE AI FOR MARKETING SUMMIT 2023
February 27-28 2024, London UK
“The Generative AI for Marketing Summit 2024 is set to take place on February 27th-28th, 2024, at a venue to be confirmed in London. This pioneering event marks a significant milestone as the first gathering of strategic marketing leaders, creatives, and technology enthusiasts to explore the transformative power of Generative AI. Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing.”
Register

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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Also, check out the AI Marketers Guild job board. For other job resources for marketing jobs, see a long and regularly updated list here.

STRIVE
Chief Marketing Officer
New York, NY
“STRIVE seeks in its first ever Chief Marketing Officer (CMO), a world class communications leader ready to architect, build, and institutionalize an ambitious and comprehensive marketing strategy that is simultaneously national in scope and bespoke in local execution. Supported by critical investments from Blue Meridian Partners, MacKenzie Scott, Ballmer Group, the Annie E. Casey Foundation, the Bill & Melinda Gates Foundation, and many others—STRIVE is excited to welcome an inaugural CMO to provide vision, expertise, and enterprise-wide marketing and communications leadership amidst a watershed moment of growth. For nearly 40 years, STRIVE’s mission has been singular: Break cycles of poverty by equipping the underserved for meaningful and lasting employment.”
Apply

OVERDRIVE
Senior Marketing Manager
Cleveland, Ohio/Hybrid
“The Senior Marketing Manager is responsible for OverDrive’s Emerging Brands and Business Units. This seasoned B2B demand generation specialist is well-versed in leading emerging businesses and is proficient with CRM platforms such as Hubspot and Salesforce Marketing Cloud. The ideal candidate’s role is to drive lead generation and boost sales across various channels, including email, social media, and Google ad campaigns. With a deep understanding of our customers’ journeys, they provide incremental value to engage and convert both existing and new customers effectively.”
Apply

HORIZON HEALTHCARE STAFFING
Marketing Director
Hicksville, NY
“Horizon Healthcare Staffing is searching for a Marketing Manager / Marketing. Director for our corporate office in Hicksville, NY. Horizon Healthcare Staffing is a leading healthcare staffing agency serving the New York and New Jersey Metropolitan area. With a staffing history spanning over 30 years, we take pride in providing exceptional staffing solutions for healthcare clients, while also assisting job seekers in finding rewarding employment opportunities. Our commitment to both the clients we serve and the healthcare professionals we support sets us apart as a trusted partner in the industry.”
Apply

OVERDRIVE
Senior Marketing Manager
Cleveland, Ohio/Hybrid
“The Senior Marketing Manager is responsible for OverDrive’s Emerging Brands and Business Units. This seasoned B2B demand generation specialist is well-versed in leading emerging businesses and is proficient with CRM platforms such as Hubspot and Salesforce Marketing Cloud. The ideal candidate’s role is to drive lead generation and boost sales across various channels, including email, social media, and Google ad campaigns. With a deep understanding of our customers’ journeys, they provide incremental value to engage and convert both existing and new customers effectively.”
Apply