Resume

SUMMARY OF ACHIEVEMENTS

  • 3x C-level Marketing and Strategy leader at digital firms building practices and teams
  • Trusted advisor to brands such as Coca-Cola, Johnson & Johnson, Bravo, and OppenheimerFunds
  • Launched 360i’s Emerging Media Practice, creating new revenues in social and mobile marketing
  • Presented at 350+ events globally, including: Cannes, SXSW, CES, and Mobile World Congress
  • Published 500+ columns in Ad Age, MediaPost, VentureBeat, Adweek, and other outlets

WORK EXPERIENCE

Storyhunter (Brooklyn, NY) – Head of Marketing                                            1/2018-7/2018

Storyhunter is a video production marketplace and freelancer management system 

  • Led all aspects of marketing – demand generation, product marketing, branding, events, comms
  • Ran logo redesign and brand refresh to give Storyhunter a more modern, professional image
  • Launched a series of channels including SEM, webinars, and white papers
  • Overhauled content marketing approach with better measurement and more impactful articles
  • Created new landing pages, collateral, decks, email copy, and other sales enablement materials
  • Sourced deals through business development including Solve Innovation Group, Huge, and C-Hear
  • Engaged in continual vendor management to increase efficiency and quality while minimizing costs

 

Sysomos (New York, NY) – Chief Strategy Officer                                           12/2016-12/2017

Sysomos is a Canadian marketing tech company focused on social listening and content publishing 

  • Launched, managed client and corporate strategy practice
  • Clients directly advised include: UPS, First Republic, W2O Group, Interbrand, Yamaha, Porsche
  • Managed strategy and sales engineer team responsible for accounts totaling >$15 million
  • Led PR, directly pitching trades; delivered >50% increase in PR pickups in first six months
  • Managed analyst relations with Forrester Research, Gartner, and other firms

 

Serial Marketer (New York, NY) – Principal / Founder                                      5/2016-11/2016

Serial Marketer, my own firm, kept tech, media, and consumer brands at the cutting edge of marketing 

  • Launched consultancy offering brand strategy, PR, thought leadership, and business development
  • Clients included: Decoded Advertising, Imperson, ChannelSight, Vivoom, and Mintz & Gold
  • Via General Assembly and Econsultancy, worked with OppenheimerFunds, Merck, Intuit, and others

 

MRY (New York, NY) – Chief Marketing Officer                                                6/2013-4/2016

MRY is a creative agency within Publicis Groupe’s Publicis Media

  • Ran marketing operations, brand strategy and communications; managed marketing team
  • Won awards: Mashable’s Digital Innovator of the Year, MediaPost’s Social Agency of the Year
  • Initiated “Everyone Contributes” goal getting hundreds of people building the agency’s brand
  • Empowered dozens of team members to represent MRY publicly in press (20 in 2014 alone)
  • Spearheaded partnerships between startups and clients such as J&J, Visa and MegaRed
  • Produced Future of Mobility research series featured in national media such as Fox Opening Bell
  • Netted exposure in press for MRY’s work with clients such as Visa, Gillette and Pizza Hut
  • Led communications during MRY’s transition to align under SMG/Publicis Media
  • Aligned closely with biz dev team to manage pitches, create collateral, and source leads

 

360i (New York, NY) – Vice President of Emerging Media                                2/2006-6/2013

360i is a digital marketing agency within Dentsu Aegis Network

  • Created Emerging Media Practice, expanding agency offerings into social media
  • Crafted social and mobile marketing strategy for brands such as Coke, Bravo, HGTV, and Oreo
  • Founded Startup Outlook, the framework and event series analyzing tech for Fortune 500 brands
  • Launched startup pilots such as H&R Block with Twitter and Kraft with Qualia
  • Built Emerging Media Lab to give staff and clients hands-on experiences with new technologies
  • Authored Mobile Marketing Playbook (2010) and Social Commerce Playbook (2011)
  • Launched Bagels with Berky program that supported 360i’s first Ad Age Agency of the Year honor

Viewpoint Corporation (New York, NY) – Director of Marketing                       8/2005-1/2006
Viewpoint, since acquired by Enliven and DG, owned Unicast, the rich media ad tech platform 

  • Brought back Unicast’s brand following its acquisition by Viewpoint
  • Established Unicast as industry leader through events, advertising, bylines, Rich Media Today blog
  • Managed relationships with press and analyst community generating trade, national coverage
  • Managed marketing staff

 

iCrossing (New York, NY) – Director of Marketing                                           6/2004-7/2005

iCrossing was a top search marketing agency; it’s now a digital agency within Hearst Corporation 

  • Led B2B marketing programs, including: PR, advertising, and strategic partnerships
  • Created digital content and press releases featuring Fairmont, Saks, and Restoration Hardware
  • Developed brand identify; authored style guide
  • Initiated my first MediaPost byline through their Search Insider series and moderated my first panel

eMarketer (New York, NY) – Director of Media Relations / Editor                     1/2001-5/2004

eMarketer is a research firm that analyzes data and trends from thousands of sources

 Spearheaded media relations with 1,000+ journalists, landing coverage in NYT, WSJ, CNBC, AP

  • Wrote daily and weekly newsletters, while editing hundreds of articles and research reports
  • Initiated weekly Q&A series, featuring Keith Hernandez, Dick Morris, Scott Adams & 170 others

Kohman, Inc. / Popupshop (New York, NY) – Technical Writer                                     5/2000-11/2000

Kohman, a tech startup, developed software for conducting transactions within pop-up windows

  • Wrote technical documentation for the website as company launched
  • Established style guide; wrote press releases, handbooks, QA test plans, marketing collateral
  • Managed summer internship program

 

PUBLIC SPEAKING HIGHLIGHTS

  • August 2017: IAB Conecta (Mexico City) – Speaker: Marketers’ Hopes & Fears for AI
  • October 2016: Virtual Reality Summit (China) –Speaker: How Marketers Use Augmented Reality
  • February 2016: Mobile World Congress (Spain) – Speaker: Masterful Mobile Experiences
  • July 2015: Richemont Luxury Marketing Summit – Speaker: Conspicuous Inconspicuousness
  • June 2015: Salesforce Connections – Speaker: Marketing 5 Years in the Future
  • June 2014: Cannes Lions (France)– Speaker: The New Era of Celebrity Marketing
  • September 2013: IPZ 2013 (Turkey) – Keynote: Marketing in the Age of the Cyborg Consumer
  • June 2012: Greycroft Partners CEO Summit – Speaker: How Agencies Track Innovation
  • June 2011: Coca-Cola Mobility Summit – Keynote: 9 Emerging Trends; Panelist: Future of Mobile
  • April 2011: Dentsu Asia Leadership Summit (Indonesia) – Speaker: Social Marketing Strategies
  • August 2007: Google Vertical & Industry Summit – Keynote: Emerging Online Ad Opportunities
  • University lectures include: Binghamton University, MIT Sloan School of Management, NYU, Rutgers Center for Management Development, University of Maryland Robert H. Smith School of Business, and Yale School of Management