3x C-level Marketing and Strategy leader at digital firms building practices and teams

Trusted advisor to brands such as Coca-Cola, Johnson & Johnson, Bravo, and OppenheimerFunds

Launched 360i’s Emerging Media Practice, creating new revenues in social and mobile marketing

Presented at 350+ events globally, including: Cannes, SXSW, CES, and Mobile World Congress

Published 500+ columns in Ad Age, MediaPost, VentureBeat, Adweek, and other outlets


Storyhunter (Brooklyn, NY)

Head of Marketing


Storyhunter is a video production marketplace and freelancer management system

Led all aspects of marketing – demand generation, product marketing, branding, events, comms
Ran logo redesign and brand refresh to give Storyhunter a more modern, professional image
Launched a series of channels including SEM, webinars, and white papers
Overhauled content marketing approach with better measurement and more impactful articles
Created new landing pages, collateral, decks, email copy, and other sales enablement materials
Sourced deals through business development including Solve Innovation Group, Huge, and C-Hear
Engaged in continual vendor management to increase efficiency and quality while minimizing costs

Serial Marketer (New York, NY)

Principal / Founder


Serial Marketer, my own firm, kept tech, media, and consumer brands at the cutting edge of marketing

Launched consultancy offering brand strategy, PR, thought leadership, and business development
Clients included: Decoded Advertising, Imperson, ChannelSight, Vivoom, and Mintz & Gold
Via General Assembly and Econsultancy, worked with OppenheimerFunds, Merck, Intuit, and others

360i (New York, NY)

Vice President of Emerging Media


360i is a digital marketing agency within Dentsu Aegis Network

Created Emerging Media Practice, expanding agency offerings into social media
Crafted social and mobile marketing strategy for brands such as Coke, Bravo, HGTV, and Oreo
Founded Startup Outlook, the framework and event series analyzing tech for Fortune 500 brands
Launched startup pilots such as H&R Block with Twitter and Kraft with Qualia
Built Emerging Media Lab to give staff and clients hands-on experiences with new technologies
Authored Mobile Marketing Playbook (2010) and Social Commerce Playbook (2011)
Launched Bagels with Berky program that supported 360i’s first Ad Age Agency of the Year honor

iCrossing (New York, NY)

Director of Marketing


iCrossing was a top search marketing agency; it’s now a digital agency within Hearst Corporation

Led B2B marketing programs, including: PR, advertising, and strategic partnerships
Created digital content and press releases featuring Fairmont, Saks, and Restoration Hardware
Developed brand identify; authored style guide
Initiated my first MediaPost byline through their Search Insider series and moderated my first panel

Sysomos (New York, NY)

Chief Strategy Officer


Sysomos is a Canadian marketing tech company focused on social listening and content publishing

Launched, managed client and corporate strategy practice
Clients directly advised include: UPS, First Republic, W2O Group, Interbrand, Yamaha, Porsche
Managed strategy and sales engineer team responsible for accounts totaling >$15 million
Led PR, directly pitching trades; delivered >50% increase in PR pickups in first six months
Managed analyst relations with Forrester Research, Gartner, and other firms

MRY (New York, NY)

Chief Marketing Officer


MRY is a creative agency within Publicis Groupe’s Publicis Media

Ran marketing operations, brand strategy and communications; managed marketing team
Won awards: Mashable’s Digital Innovator of the Year, MediaPost’s Social Agency of the Year
Initiated “Everyone Contributes” goal getting hundreds of people building the agency’s brand
Empowered dozens of team members to represent MRY publicly in press (20 in 2014 alone)
Spearheaded partnerships between startups and clients such as J&J, Visa and MegaRed
Produced Future of Mobility research series featured in national media such as Fox Opening Bell
Netted exposure in press for MRY’s work with clients such as Visa, Gillette and Pizza Hut
Led communications during MRY’s transition to align under SMG/Publicis Media
Aligned closely with biz dev team to manage pitches, create collateral, and source leads

Viewpoint Corporation (New York, NY)

Director of Marketing


Viewpoint, since acquired by Enliven and DG, owned Unicast, the rich media ad tech platform

Established Unicast as industry leader through events, advertising, bylines, Rich Media Today blog
Managed relationships with press and analyst community generating trade, national coverage
Managed marketing staff

eMarketer (New York, NY)

Director of Media Relations / Editor


eMarketer is a research firm that analyzes data and trends from thousands of sources

Spearheaded media relations with 1,000+ journalists, landing coverage in NYT, WSJ, CNBC, AP

Wrote daily and weekly newsletters, while editing hundreds of articles and research reports
Initiated weekly Q&A series, featuring Keith Hernandez, Dick Morris, Scott Adams & 170 others

Kohman, Inc. / Popupshop (New York, NY)

Technical Writer


Kohman, a tech startup, developed software for conducting transactions within pop-up windows

Wrote technical documentation for the website as company launched
Established style guide; wrote press releases, handbooks, QA test plans, marketing collateral
Managed summer internship program


August 2017: IAB Conecta (Mexico City) – Speaker: Marketers’ Hopes & Fears for AI

October 2016: Virtual Reality Summit (China) –Speaker: How Marketers Use Augmented Reality

February 2016: Mobile World Congress (Spain) – Speaker: Masterful Mobile Experiences

July 2015: Richemont Luxury Marketing Summit – Speaker: Conspicuous Inconspicuousness

June 2015: Salesforce Connections – Speaker: Marketing 5 Years in the Future

June 2014: Cannes Lions (France)– Speaker: The New Era of Celebrity Marketing

September 2013: IPZ 2013 (Turkey) – Keynote: Marketing in the Age of the Cyborg Consumer

June 2012: Greycroft Partners CEO Summit – Speaker: How Agencies Track Innovation

June 2011: Coca-Cola Mobility Summit – Keynote: 9 Emerging Trends; Panelist: Future of Mobile

April 2011: Dentsu Asia Leadership Summit (Indonesia) – Speaker: Social Marketing Strategies

August 2007: Google Vertical & Industry Summit – Keynote: Emerging Online Ad Opportunities

University lectures include: Binghamton University, MIT Sloan School of Management, NYU, Rutgers Center for Management Development, University of Maryland Robert H. Smith School of Business, and Yale School of Management