Global Communications: Connecting Across Borders and Understanding Cultural Differences (Partner Plug)

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Global
Communications: Connecting Across Borders and Understanding Cultural
Differences

For more information and to register visit www.bdionline.com/globalcommunications. Use promo
code MSCOM for a discounted rate of $345.


Date: Tuesday, May 13, 2008   
Time: 8:30 a.m. – 5:00 p.m.
Place: The Graduate Center/CUNY: 365 Fifth
Avenue; New York, NY 10016
Registration Fee:
$395
Website: http://www.bdionline.com/globalcommunications

It has been reported that a substantial number ofU.S.
based multinational companies’ primary source of growth and profits are linked
to global markets.  New generations of consumers are growing at a rapid
pace in China, India and many
other emerging markets. However, it’s not business as usual when communicating,
connecting and branding on world-wide basis. During this full day conference, we
will examine case studies from leading multinational companies who will share
their lessons learned from a communications and branding perspective. 300
communications and marketing professionals from both the corporate and agency
communities are expected to attend the conference.


Case Studies:

What Does Global Communications Look Like
Today?
Dave Armon, Chief Operating Officer, PR
Newswire

How SAP Connects With
Customers, Media and Employees Worldwide
Saswato Das, Global Media
Relations, Global Communications, SAP AG

A look at LatAm Communications Landscape and What US
Communicators Need to Know to be Successful
Marco Franca, Vice
President, Latin America, PR Newswire

How Mars Makes the World a Little Sweeter
Marlene Machut, Director of Health
and Nutrition, Mars

Xerox’s Global Rebranding
Campaign
Michael Moeller, Director, Corporate Public Relations

HSBC’s Global Corporate Social Responsibility
Program
Linda Recupero, EVP, Public Affairs,
HSBC

Additional Speakers include thought leaders
from Benbow International PR, High Context Consulting LLC, XPLANE,
Burson-Marsteller, MON REVE Cultural Diversity, Felician College, rEvolution,
Lifestyle International Productions, GTK Marketing Group,
Global Media Relations

Topics covered:
–
Understanding the communications landscape in China, Europe and emerging
markets
– Lessons learned about understanding culturual differences when
executing global communications campaigns
– Building community and
collaboration with global customers
– Strategies for connecting with global
media
– Global communications career trends

Sponsors: PR Newswire, LinkedIn, D
S Simon Productions Inc., The FeedRoom, GuestPass.com, Hispanic Trending, LatinVision, Manhattan Chamber of Commerce, MarketersStudio.com, NY:MIEG, New
York University, PR News, SEMPO Institute, SmallBizTechnology.com, Taproot Foundation, WOMMA

For more information and to register visit www.bdionline.com/globalcommunications. Use promo code
MSCOM for a discounted rate of $345.