Culture Health and Science Newsletter Personal Social Action The Agony of Resurrection Spring, a time of renewal in the Northern Hemisphere, is bringing about one of the more poignant changes of seasons that we’ve collectively experienced. It’s also a time of resurrection for many people of faith. That’s most literal with Easter, the holiday celebrating the resurrection of Jesus. Around the same time every year, Jews […] Written by David Berkowitz April 14, 2021April 14, 2021
Community Emerging Media In the Press Mobile Search Engine Marketing Technology Tools and Tips From the Shower to the Show The cliché of getting ideas in the shower feels a little… well… washed up. Sometimes, clichés are true though. I had an epiphany in the shower months ago that led to a new project publicly launching now, and it’s a site that may help you launch your next big idea. Before there was the shower […] Written by David Berkowitz April 7, 2021April 14, 2021
Culture Newsletter Social Action If You Don’t Know, You Know I keep deleting the opening line to this newsletter but am letting this one stand. I have to start somewhere, even when I am writing about what I don’t know — what we don’t know. What we don’t know is the most basic truth: how so many people we care about are doing. I had […] Written by David Berkowitz March 31, 2021April 2, 2021
Health and Science Marketing Newsletter Public Relations Research Trends The Good, The Bad, The Krispy I can’t even remember all the other things I wanted to write about this week. All I can think about Krispy Kreme. You might have heard the news: Show a COVID vaccination card, get a doughnut. Every day this year. This. Is. Nuts. I’m trying to think of a marketing stunt that isn’t just this […] Written by David Berkowitz March 24, 2021March 24, 2021
Marketing Newsletter Professional The Block before the House Before there was a house, there was a block. We’ll soon revisit the house, known as a Clubhouse. We will start with the block party. The block party was happening on Twitter. And there was a new kid on the block, H&R Block. Its icon was a plain, green block. In March 2008, Twitter maybe had […] Written by David Berkowitz March 17, 2021March 17, 2021
Community Conferences and Events Jobs Public Relations Social Action Curated Serendipity Last week, I was on a call Mark Burrell, the co-founder of parenting platform Weldon who I got to know when he was co-founder of crowdsourcing marketplace Tongal. We were talking about community (shocking), and he mentioned how some of the best value of networking through communities comes from serendipity. This was particularly true of events like South […] Written by David Berkowitz March 10, 2021March 10, 2021
Conferences and Events Fun Games Marketing Trends The Queens of Authenticity It’s March now, and for me, that means one thing: It’s no longer Esports & Gaming Week. Last week’s series was one that came together faster than most events I’ve been a part of, which is all the crazier in that The Consumer Engagement Company CEO Zachary Rozga roped in about 20 speakers in a matter of weeks. I’d […] Written by David Berkowitz March 3, 2021March 3, 2021
Campaigns Marketing Technology A $CMO Coin for Your Thoughts Have you ever been bribed to read a newsletter? No? Well, it’s about freakin’ time someone’s paid you to read. That’s because I just launched the brand spanking new Marketing Coin trading as $CMO on Rally.io, the platform for Creator Coins. Come for the innovation, stay for the shilling. (Get it? Shilling?) Anyhoo… I found out about […] Written by David Berkowitz February 24, 2021February 24, 2021
In the Press Jobs Personal The Artful Catalyst Catalyst: “A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.” (Oxford Languages, via Google) About 95% of the time I get on a call with someone about a project, I assume I won’t be able to help them directly. Instead, I see if I can refer people, […] Written by David Berkowitz February 17, 2021February 17, 2021
Conferences and Events Emerging Media Fun Personal Public Relations Social Action Social Media Find. Your. Club. Are you on Clubhouse? Are you on there all the time? Did you try it and leave the club? Are you looking for an invite? (More on that in a minute.) Here’s what I can tell you about your answer to any of those questions: It doesn’t matter. Well, you matter to me. I care […] Written by David Berkowitz February 10, 2021February 10, 2021