David Berkowitz, Author at Serial Marketer

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Books
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On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

Community
Personal
Social Action

Working the Relationship Spectrum, Part II

Last week, we explored the extensions of Dunbar’s Number beyond the 150 friends one can presumably keep track of. Robin Dunbar’s research shows how one must spend time and energy to cultivate acquaintances (one can manage 500), known names (1,500), and known faces (5,000) so that some join the inner circles of friends, good […]

Written by David Berkowitz July 14, 2021July 14, 2021

Blogging
Books
Community
Culture
Personal
Social Action

Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Arts and Entertainment
Conferences and Events
Culture
In the Press

Aluminum Jaguar Nominations are Open

It’s advertising award season, everybody! That’s right — you too can win an award, as long as the production value for your submission makes the work look like the best thing since sliced bread… even if the work features a moldy hamburger bun. When ads featuring moldy bread somehow win awards, the industry seems detached […]

Written by David Berkowitz June 30, 2021June 30, 2021

Innovation
Mobile
Personal
Technology
Tools and Tips

Fewer Characters Welcome

By word count, this will be one of my shorter columns. That’s because I’ve wanted to write about shortcuts for some time. First though, I would like to officially concede in the race for mayor of New York City. I wish the future Mayor Adams, Wiley, or Garcia best of luck in the city’s […]

Written by David Berkowitz June 23, 2021June 23, 2021

Blogging
Fun
Newsletter
Personal
Tools and Tips

The Cats Came Back

Old Marketer Berkowitz had troubles of his ownHe had a kid with thoughts of cats that would not leave her aloneHe had to give the first pair of adopted cats awayBut he found another pair who came from far, far away The cats came back. You thought that they were goners? This Sunday, I adopted a […]

Written by David Berkowitz June 16, 2021June 16, 2021

Blogging
Flubs, Gaffes, and Blunders
Food and Drink
Newsletter

Baking vs. Cooking

Ignorance isn’t always bliss, but ignorance can be informative. It was only as an adult, after college, when I learned that there was a material difference between baking and cooking. I’d meet people who identified as enjoying one or the other. There are bakers, and there are cooks. Growing up, I didn’t know the difference. […]

Written by David Berkowitz June 9, 2021June 9, 2021

Innovation
Jobs
Marketing
Professional
Social Action
Tools and Tips

20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Blogging
Community
Conferences and Events
Health and Science
Jobs
Newsletter
Social Action

The Very Model of a WFH Professional, Act II

Last year, I chronicled the shift to indefinite work-from-home life with a modern, major adaptation. The nation’s grand reopening deserves an equally grand sequel, albeit with equally apologies to W.S. Gilbert and Arthur Sullivan. Welcome to Act II. Enter: WFH ProfessionalAllegro vivace We’re lately vaccinated as our blood has Covid RNAWe’re no longer elated watching Cuomo speak […]

Written by David Berkowitz May 12, 2021May 12, 2021

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Aluminum Jaguar Nominations are Open

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