fbpx
Linkedin Twitter

Author: David Berkowitz

  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Community
  8. Culture
  9. In the Press
  10. Innovation
  11. Jobs
  12. Marketing
  13. Media
  14. Mobile
  15. Newsletter
  16. Personal
  17. Professional
  18. Public Relations
  19. Research
  20. Social Action
  21. Tools and Tips
  22. Trends

The Greek Gods of Advertising

  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
Written by
  1. Blogging
  2. Books
  3. Conferences and Events
  4. Health and Science
  5. In the Press
  6. Jobs
  7. Marketing
  8. Newsletter
  9. Personal
  10. Public Relations
  11. Social Action
  12. Social Media
  13. Technology
  14. Tools and Tips
  15. Trends

Single-Handed Constraints

  Last week, my daughter temporarily lost the use of one of her arms, and Twitter found many of its advertisers temporarily pausing campaigns there. Conceptually, they’re related to a broader theme, one that  I explored in a 2020 column, “In a World without Facebook.”  The theme is how to adapt to constraints. The biggest […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Campaigns
  5. Columns
  6. Community
  7. Conferences and Events
  8. Culture
  9. Customer Service
  10. Emerging Media
  11. In the Press
  12. Innovation
  13. Jobs
  14. Marketing
  15. Media
  16. Mobile
  17. Newsletter
  18. Personal
  19. Professional
  20. Public Relations
  21. Research
  22. Search Engine Marketing
  23. Shopping and Retail
  24. Social Action
  25. Social Media
  26. Technology
  27. Tools and Tips
  28. Trends

It’s Always about People

  As I first wrote this, I was returning from a dinner event celebrating the anniversary of a friend’s PR firm. Then, I went on Twitter and saw news story after news story about changes that will affect people’s lives. Those changes are unfolding as I write this now. Twitter sometimes seems like it’s all about […]
Written by
  1. Blogging
  2. Community
  3. Conferences and Events
  4. Culture
  5. Emerging Media
  6. Food and Drink
  7. Health and Science
  8. In the Press
  9. Media
  10. Mobile
  11. Newsletter
  12. Personal
  13. Public Relations
  14. Social Action
  15. Social Media
  16. Travel

On Gratitude

  This week, I celebrated my birthday (yay), participated in a 60-person offsite with my colleagues, hosted a webinar, hosted a community virtual event, celebrated a relationship anniversary, and somehow got a few other things done. Writing a whole bespoke newsletter wasn’t in the cards. But I would like to post a couple of updates. […]
Written by
  1. Blogging
  2. Books
  3. Conferences and Events
  4. Culture
  5. In the Press
  6. Marketing
  7. Media
  8. Mobile
  9. Newsletter
  10. Personal
  11. Public Relations
  12. Research
  13. Social Action

Doing More with Less Ye

  I can’t believe I’m saying this, but the topic we weren’t talking about enough this week at Advertising Week was Ye. I’m throwing up in my mouth. But it’s true. As much as I’d rather talk about a thing else — cookie deprecation, creative optimization, Terry Kawaja’s Streamopoly board — I wish more of us (myself […]
Written by
  1. Blogging
  2. Books
  3. Campaigns
  4. Columns
  5. Community
  6. Conferences and Events
  7. Culture
  8. Customer Service
  9. Health and Science
  10. Marketing
  11. Mobile
  12. Newsletter
  13. Personal
  14. Public Relations
  15. Research
  16. Social Action
  17. Social Media

Atonement and Attention

  Allow me to atone as last week’s holiday and some other obligations delayed this missive’s publication. It’s still a piece I wanted to share. Writing this as I wrapped the Day of Atonement holiday, known in Hebrew as Yom Kippur, I expected to use the column as an excuse to revisit the marketing sins […]
Written by
  1. Advertising
  2. Arts and Entertainment
  3. Blogging
  4. Books
  5. Campaigns
  6. Columns
  7. Community
  8. Conferences and Events
  9. Customer Service
  10. Emerging Media
  11. Health and Science
  12. In the Press
  13. Innovation
  14. Marketing
  15. Media
  16. Mobile
  17. Newsletter
  18. Professional
  19. Research
  20. Search Engine Marketing
  21. Social Action
  22. Social Media
  23. Technology
  24. Tools and Tips
  25. Trends

How Not to Train Your AI

  “A cat and a dog pooping on a book that is pink.” Sure, maybe it wasn’t the best idea to let my eight-year-old sit down with me late at night and burn through my first batch of search credits on Dall-E 2, OpenAI’s AI-powered image generation app. And yet… I combed through my search results.­­ […]
Written by
  1. Blogging
  2. Books
  3. Campaigns
  4. Columns
  5. Community
  6. Conferences and Events
  7. Customer Service
  8. Emerging Media
  9. In the Press
  10. Innovation
  11. Jobs
  12. Marketing
  13. Media
  14. Mobile
  15. Newsletter
  16. Professional
  17. Public Relations
  18. Research
  19. Search Engine Marketing
  20. Social Media
  21. Technology
  22. Tools and Tips
  23. Trends

OKRs & the Freedom to Fail

  I was away last week at a conference where I wasn’t speaking or blogging or Instagramming. Yes, really. It was an unusual treat for me, as it was a rare opportunity where I could focus on professional development. The event was the Global Member Meeting for Forrester’s Analyst Relations Council, a peer networking and edution group […]
Written by
  1. Blogging
  2. Community
  3. Culture
  4. Emerging Media
  5. Fun
  6. In the Press
  7. Marketing
  8. Media
  9. Newsletter
  10. Personal
  11. Professional
  12. Public Relations
  13. Social Action
  14. Social Media

“Nice to See You”

  “Nice to see you,” he said. And that was pretty much it. It was 31 years since I last saw him. I’ll call him Sven. He was my bunkmate at Camp Scatico, up in Elizaville, NY, in the Hudson Highlands. I made a name for myself there, not for any feats that a kid […]
Written by
  1. Advertising
  2. Blogging
  3. Community
  4. Conferences and Events
  5. Culture
  6. Fun
  7. In the Press
  8. Marketing
  9. Media
  10. Mobile
  11. Newsletter
  12. Personal
  13. Professional
  14. Public Relations
  15. Social Action
  16. Social Media

500 Friends of Mine (and a Few of Ours)

  My name is David, and I’m a connectorholic. You might know that introducing people to each other is a hobby of mine, and even a pastime, but you might not realize that I find it addictive. I get a little too eager to introduce two people who can create that 1+1=3 magic together. Those […]
Written by
Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Subscribe

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.

Join Us

Join Our Community

© 2018 Serial Marketer. All Rights Reserved

Linkedin Twitter