Newsletter Public Relations Social Media Trends How To Be Selfish One of the best ways to make yourself invaluable involves doing what may seem unthinkable: Putting yourself first. “No!” you, my selfless reader, are thinking. “My client comes first.” “My family comes first.” “My team comes first.” “My friends come first.” “Society comes first.” “The planet comes first.” Wonderful sentiments. But what about you? I’ve […] Written by David Berkowitz January 13, 2021January 13, 2021
Newsletter Public Relations Social Media Trends The Best Time to Start a Community Reflecting on a year where Serial Marketers grew by more than 1,000 members and nearly tripled from the 700 it had in December, it begs the question: when’s the best time to start a community? The question came up when I was in a chat with Mac Reddin, founder of Commsor and Community Club. As we […] Written by David Berkowitz December 16, 2020January 1, 2021
Trends Pessimistic Plea, Optimistic Offer I have two themes this week instead of one, given how much I want to get in before taking a break for the holidays in a few weeks. First comes something a little darker; you can skip ahead to the feel-good part just a bit further down if you like. Pessimistic Plea A friend of […] Written by David Berkowitz December 6, 2020December 6, 2020
Emerging Media A Golden Age for Agency Bots Last week’s column described how the pandemic will play into the foundational and growth stories of the next hot agencies. It led to a lot of fun responses, including some people filling me in on what it was like to produce some of the first groundbreaking digital work. There’s one angle that I wasn’t thinking about that […] Written by David Berkowitz December 6, 2020December 6, 2020
Personal A New Agency Golden Age Who’s going to be the next Crispin Porter + Bogusky? Four predictions: 1) It’s a shop barely anyone has heard of yet. 2) It will take about 3-5 years for them to start showing up on trades’ “rising star” and “hot list” roundups. 3) The pandemic will be a critical part of the founding story. 4) […] Written by David Berkowitz December 5, 2020December 5, 2020
Personal Lost at a Landmark As I write this, it’s not yet Election Day, and I’m publishing this a day early. I can’t fathom focusing on this once the initial results come in Tuesday night. Whoever wins, this country where I’ve lived my whole life comes off looking lost. I got an appreciation for what it’s like by walking around […] Written by David Berkowitz November 3, 2020November 26, 2020
Personal Letter from a Ghost Town Last week, taking the subway and then walking through midtown Manhattan, the first line of the essay below came to me. I had to write it. I then published it on Facebook, and after one person requested it to be public, more than 20 people shared it. If you already read it there, I’ve added a […] Written by David Berkowitz November 3, 2020November 26, 2020
Innovation Introducing Serial Marketers Advisors I used to describe Serial Marketers as a hobby. Then I started exploring how it could work as a business. My favorite way to think about it now is as a product. For more than a year, I’ve had a roadmap for this product, one that has gotten much better thanks to my advisors Orli, Peggy, Jessica, and Weston. […] Written by David Berkowitz November 3, 2020November 26, 2020
Technology The Devil in Halo’s Details “That devil box tells you nothing but lies!” — Mama Imelda in Coco Amazon’s Halo isn’t a devil box, and it seemed to be mostly honest with me (too honest at times), but I sent it packing anyway. As I write this, my Halo is somewhere between my home in New York and wherever UPS is returning it. […] Written by David Berkowitz October 19, 2020November 26, 2020
Innovation Write What You Don’t Know Last week, I wrote about why service providers should consider the Service as a Product (SaaP) model, and it sparked some of the most interesting conversations I’ve had that stemmed from this newsletter. The best part about a column like this is that hits on one of my favorite themes: writing what I don’t know. At […] Written by David Berkowitz October 19, 2020November 26, 2020
