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Social Media

Fresh Eyes on Social Media

Here's today&39;s Social Media Insider originally published in MediaPost If you think you&39;ve read everything you need to know about social media, maybe you should get your eyes checked. When you go, with any luck your optometrist will be Nathan Bonilla-Warford, O.D. in Tampa, Florida, as he can teach you a few things. Nathan reached […]

Written by David Berkowitz June 16, 2009November 26, 2020

Social Media

Facebook Turns a Design Flaw into a PR Coup

I've been commenting over on Scott Hoffman&39;s Cliqology about Facebook&39;s username registration.Scott wonders aloud if Facebook left $3 million in revenue on the table by not charging for the names. I responded: Facebook here is giving people something they expect on any other service – MySpace, Google, LinkedIn, etc. Creating a barrier to entry would […]

Written by David Berkowitz June 13, 2009November 26, 2020

Columns
Social Media

Ten Ways To Decide If Your Business Should Tweet

What's up with all the Twitter talk at Applebee&39;s? by Thomas Hawk via Flickr Originally published in MediaPost&39;s Social Media Insider During a late lunch (for me) or an early dinner (for my wife&39;s grandparents) at Applebee&39;s in Reading, Pa., I was distracted from figuring out how to eat my riblets when I heard the […]

Written by David Berkowitz June 9, 2009November 26, 2020

Search Engine Marketing
Social Media

Wave Riding over Bing

Google Wave Team celebrates – by niallkennedy via Flickr Originally published in MediaPost's Social Media Insider In the future, my dad will be a blogger. He&39;ll create wikis. He&39;ll have his work translated into languages spoken across Europe, Asia, and South America. He&39;ll accomplish it effortlessly with Google Wave. I watched the 80-minute developer preview […]

Written by David Berkowitz June 2, 2009November 26, 2020

Search Engine Marketing

Microsoft Bing: The World's First Search Portal

Image via CrunchBase I just shared a post on Ad Age's DigitalNext blog showing how Microsoft&39;s new search engine Bing is really a search portal, even if it calls itself a decision engine: I&39;ve spent the last few days trying out a live preview of Bing, and it&39;s much better categorized as a "search portal." […]

Written by David Berkowitz June 1, 2009November 26, 2020

Columns
Social Media

10 Steps For Mastering Your Social Domain

Big Ben, Twitter brand theft victim – image by simplistic.designs via Flickr Here's today&39;s Social Media Insider, originally published in MediaPost: If you&39;re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent example of […]

Written by David Berkowitz May 26, 2009November 26, 2020

Conferences and Events
Search Engine Marketing
Social Media
Trends

360i Uses Google to Predict American Idol's Winner

If you haven't checked out 360i&39;s blog Digital Connections, now&39;s a pretty good time to start. I&39;ll dispel two possible myths before you do: I&39;m not the 360i blogger. I&39;m one of them. You can read bios of the ten contributors and see for yourself. It&39;s not all about 360i. There are a lot of […]

Written by David Berkowitz May 20, 2009November 26, 2020

Columns
Conferences and Events
Social Media

The One Word You Can't Say in Social Media

George Carlin, by sarahinvegas via Flickr Here's today&39;s Social Media Insider, via MediaPost: The One Word You Can&39;t Say There are seven words you can&39;t say on television, according to George Carlin, but there&39;s only one you can&39;t say at social media conferences. As Carlin put it, it&39;s the one word that will "infect your […]

Written by David Berkowitz May 19, 2009November 26, 2020

Columns
Social Media

When Your Mother-in-Law Visits Twitter

Here's today&39;s column, from MediaPost&39;s Social Media Insider. The world&39;s gone (bleep)ing mad. When Your Mother-in-Law Visits Twitter However I try to explain what&39;s happening now, I keep returning to that thought. It&39;s what I told my dinner companions Thursday night at the Search Insider Summit, moments after I called my wife and she couldn&39;t […]

Written by David Berkowitz May 12, 2009November 26, 2020

Advertising
Columns
Conferences and Events
Social Media

Self-Help with Facebook's Self Service Ads

Here's today&39;s latest Social Media Insider from MediaPost. You can see more discussion of these ads in the previous post. The self-service ad model may not be the secret to Facebook&39;s future fortunes, but it presents marketers with some largely untapped opportunities for reaching the most precisely targeted audiences online. If you talk to Facebook&39;s […]

Written by David Berkowitz May 5, 2009November 26, 2020

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Microsoft Bing: The World's First Search Portal

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