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  1. Conferences and Events
  2. Social Media

OMMA Social Panel: Socially Awkward: Using Social Media in Difficult Client Categories

Image via Wikipedia Socially Awkward: Using Social Media in Difficult Client Categories Dorothy Wetzel, Partner, Chief Marketing Extrovert, Extrovertic Seth Ginsberg, President, TGI Healthworks Moderator: Catharine P. Taylor, Columnist, MediaPost Here's the last panel of the day from the whirlwind of OMMA Social. Amazing to think it&39;s nearly 5pm already – today flew by. Dorothy: […]
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OMMA Social Panel: Looking Beyond Facebook: The New Places for Advertisers to Unleash Apps

works Image by sitmonkeysupreme via FlickrModerator: Derek Leedy, VP, Account Director, MediasmithDavid Vanderpoel, Principal, Strategy and Marketing, North HighlandSebastian Gard, Manager of Ditial Marketing and Social Media, MicrosoftChris Cunningham, Founder and CEO, AppSavvyKevin Barenblat, Co-Founder, Context Optional Chris: The social media definition has gotten out of hand. It's really simple. It&39;s really about locations where […]
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OMMA Social Panel: Navigating the Financial Crisis: How Marketers Should Use Social Media in a Time of Tight Budgets

Image by inspecie.co.uk via Flickr Navigating the Financial Crisis: How Marketers Should Use Social Media in a Time of Tight BudgetsModerator: Joan Voight, Contributor, MediaPostHeidi Skinner, Director of Emerging Media, Critical Mass (yay, another director of emerging media!)Neal Shenoy, Marketing Partner, [212] MediaDeborah Shultz, social media consultantLiza Hausman, VP Marketing, GigyaRob Crumpler, CEO, BuzzLogic Q: […]
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  1. Conferences and Events
  2. Social Media

OMMA Social Panel: The Personal CPM: Quirky Idea or Future Marketing Reality?

Li by Thomas Hawk via Flickr The Personal CPM: Quirky Idea or Future Marketing Reality? Moderator: Charlene Li, Founder, The Altimeter GroupDavid Honig, Co-Founder, Media6DegreesJoe Marchese, President, SocialVibeJamie Tedford, Founder/CEO, Brand NetworksEric Wheeler, CEO, 33Across Q: Something about the social graph. Charlene's mic isn&39;t working well. Eric: With media, it&39;s about the connections between people […]
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  1. Conferences and Events
  2. Social Media

OMMA Social Panel: Seen But Not Heard; When Is It Appropriate for Brands to Simply Listen?

Cover of Listen Seen But Not Heard; When Is It Appropriate for Brands to Simply Listen? Moderator: Cory Treffiletti, President/ Managing Director, Catalyst:SF Shane Ginsberg, Executive Director, Global Business Development, Organic Gary Goldhammer, Senior Vice President & Director, Client Services West, Edelman Digital Martin Green, COO, meebo Matt Sanchez, CEO, VideoEgg Rich Ullman, SVP of […]
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OMMA Social Keynote: Angela Courtin, SVP Marketing, Entertainment & Content, MySpace

Image via CrunchBaseOMMA SOcial Keynote: Angela Courtin, SVP Marketing, Entertainment & Content, MySpace MySpace is combining social media and portals into a social portal. Five-year-old company, profitable "since [they] turned the lights on." 40% of all online moms are on MySpace. They're online 11 hours a week. "As usage shifts to social networking, there is […]
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  1. Columns
  2. Conferences and Events
  3. Search Engine Marketing
  4. Technology

Have You Driven a Search Engine Lately? – Ford on Cars as Search Engines

  Today's MediaPost column is excerpted from my Ford interviews at CES. This week I&39;ll also post the full videos and transcripts. Have You Driven a Search Engine Lately? YOU MAY be used to using your phone as a search engine, and you&39;ve seen ideas for years about your TV serving as a search engine, […]
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