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Anything but Standard

Iab_logo2The Interactive Advertising Bureau released its standards for broadband video commercials. This itself isn’t so surprising. We’ll admit we’re proud; Unicast’s Larry Allen helped devise the standards.

What’s striking is how quickly this came together.

Just today, eMarketer announced US internet video ad spending will soar from $225 million in 2005 to $640 million in 2007 to $1.5 billion in 2009. The market’s just heating up. Kudos to the IAB for getting ahead of the curve.

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