Dell Dudes Blogging

Today’s Search Insider covers the new Dell blog and some lessons any corporate blogger (and especially potential corporate blogger) can learn from the endeavor. All in all, Dell’s doing a lot of things right, especially by listening first and blogging later.

For me, the best part of a company like Dell blogging is that it feels so human. Businesses don’t blog; people do. As I write in the article, "Dell’s corporate sites give it a search presence; the blog gives it a voice."

For complete coverage of the Frost & Sullivan session that inspired the column, read Jeremiah’s blog. And the Dell column’s here at MediaPost.