Marketing a Startup vs. Marketing an Agency

This was originally published in Adweek, albeit with a much longer title So, you’re considering taking on a marketing leadership role, perhaps as a chief marketing officer. You see two potential paths: rising the ladder at an agency or taking on a startup job. Each route has its peaks and pitfalls, and as someone who […]

The Honest Marketer’s Guide to CES

In my first column for Ad Age since joining Storyhunter, I wrote a post previewing what seemed to be the hot trends at CES. Of course, these CES prom kings and queens were named the ‘winners’ before the show even started. The more polished, better edited version is in Ad Age; you can read it […]

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27 Ways Marketers Can Use Blockchain

Originally published in Advertising Age Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may be more impactful than anything marketers have encountered since the advent of the internet. […]

When Will Facebook Find Its Voice?

A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here.  When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]

A 5-Step Framework for Visual Search

originally published on Convince & Convert How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it easy for most literate, English-speaking adults to guess the […]