Five Reasons My Posting Has Lagged

1) Twitter. Quick links and short updates wind up going there. And it’s easier to have conversations there. I’ve also found that on a lot of posts comments have dropped off because the discussion happens on Twitter. That’s good and bad. Twitter comments are fleeting and ephemeral and they only benefit people on Twitter, but they also allow for other people there to join in and have an actual conversation. Maybe all this stuff will be integrated one day.

2) Events. Some of the events I’ve been to in NY this month include OMMA Social, Advertising 2.0 (Digital Hollywood), Digital Publishing & Advertising Conference, Internet Marketing Conference’s mobile forum, and Mobile Marketing Forum. There have been other council meetings, breakfasts, and networking events. Then there have been some great events I’ve missed like Forrester Research’s financial services event, the Advertising Research Foundation’s Audience Measurement 3.0, Conversational Marketing Summit, Personal Democracy Forum, and others. Last Monday I had drinks and dinner with people who were attending four different major events that day. The good news: NY looks a lot quieter for July, though one I wanted to go to, IAB’s mobile event, is when I’ll be on the road at two others – Frost & Sullivan’s marketing summit in Beaver Creek, CO and then SMX Local & Mobile event in San Francisco, the week of July 20.

3) Clients. They’re awesome. I LOVE clients. But they also prevent me from doing other things sometimes, like talking to other clients at events, so clients are thus blamed for me not blogging, being inattentive at events, and ignoring other clients. I’ll also blame them for global warming. I’m at an agency. It’s my job to blame clients, when I’m not blaming my colleagues and throwing them under the bus (okay, the throwing-under-bus part isn’t just at agencies).

4) Less Online Play Time. Okay, I’m on MouseHunt and Mob Wars as a couple quick distractions, but blogging requires playing with stuff and digesting it. Hopefully the event slowdown will make for more playtime, which means more blog time.

5) Email Overload. That hurts too, and I’ve been slow in responding to some people due to a lot of reasons already noted, but I try to address most of the email discussions before blogging since people won’t think I’m a jerk if I’m slow to blog, but I do look like a jerk if I’m ignoring people who reach out to me personally.

In any case, I will aim to get back to blogging more regularly, since I find it a valuable use of time to try to process and digest a lot of what I’m seeing, and it’s a good way to join in the myriad conversations out there.