Earlier this year, when I decided to ditch the MarketersStudio.com blog and brand in favor of relaunching it as Serial Marketer, I had the good fortune of reconnecting with Paul Stadnyk, my former colleague at 360i. I always respected the work he did for brands like Oreo, Oscar Mayer, and Coca-Cola. He had since gone […]
Category: Blogging
Goodbye MarketersStudio.com, Hello SerialMarketer.net!
Hooray! After 10 years and 10 months of blogging at MarketersStudio.com, today marks a new chapter, as this blog is officially live at SerialMarketer.net. I’ll share a lot more about what happened behind the scenes. The first thing you need to know though is who made this all possible: Paul Stadnyk of Revved Design. A […]
Welcome to the Future Home of Serial Marketer
In November 2005, ten and a half years ago, I launched the MarketersStudio.com blog. The name was inspired by Inside the Actors Studio. The original idea was to build on the interviews I published at eMarketer from 2001-2004. I probably should have done a lot more of that. Now, some change is coming. I will […]
Why the New Design? #Mobilegeddon!
It turns out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven't exactly been eating my own dog food. Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn't. At all. It was terrible. […]
Ian Chee Has a Blog
My colleague Ian Chee, MRY's Chief Strategy Officer, now has a blog. He says I inspired him to do it. Ten years after I started blogging, others are still coming on board. Welcome to the blogosphere, Ian! Did I mention he's really smart? See his piece on the Instagram Rule of 11 as Exhibit A. […]
New TypePad Search – look to your right
New from TypePad – its own search functionality: So what’s being added to the search index? Pretty much everything that deals with the content on your blog. For this initial release, we provided the ability for readers to search for posts, pages and comments within your blog by keyword. via beta.typepad.com This is long overdue […]
Open for Debate: Blogging and Photo Sharing Ethics
Here’s a fun situation for you: you’re in a limo with a well known lifecaster – you know, one of those people who shares everything they’re doing on the web. She spends a good chunk of the ride talking about lifecasting. You’re on your way to a blogger party. You take a couple pictures (with […]
Conference Blogging Policies Need Updating
Conference blogging continues to fill a strange niche. In many ways, conference tweeting is overtaking it; far more people actively tweet events these days than blog them. Events I’ve participated in have taken a mixed approach to welcoming bloggers, from those that treat bloggers like press to those that don’t welcome them at all. I […]
Coca-Cola Brings Conversations to BDI’s Social Communications: The Case Studies
This post was originally published on 360i’s Digital Connections blog. At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year […]
Adding Google Friend Connect to TypePad Blogs
Feeling inspired by a little blog consulting I received from Andy Wibbels (more on that in a bit), I decided to try to see if I could get Google Friend Connect working on my blog. The Background: I’m not a coder. I know just enough HTML to fix a blog post, but not enough […]