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Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Blogging
Fun
Newsletter
Personal
Tools and Tips

The Cats Came Back

Old Marketer Berkowitz had troubles of his ownHe had a kid with thoughts of cats that would not leave her aloneHe had to give the first pair of adopted cats awayBut he found another pair who came from far, far away The cats came back. You thought that they were goners? This Sunday, I adopted a […]

Written by David Berkowitz June 16, 2021June 16, 2021

Blogging
Flubs, Gaffes, and Blunders
Food and Drink
Newsletter

Baking vs. Cooking

Ignorance isn’t always bliss, but ignorance can be informative. It was only as an adult, after college, when I learned that there was a material difference between baking and cooking. I’d meet people who identified as enjoying one or the other. There are bakers, and there are cooks. Growing up, I didn’t know the difference. […]

Written by David Berkowitz June 9, 2021June 9, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Blogging
Community
Conferences and Events
Health and Science
Jobs
Newsletter
Social Action

The Very Model of a WFH Professional, Act II

Last year, I chronicled the shift to indefinite work-from-home life with a modern, major adaptation. The nation’s grand reopening deserves an equally grand sequel, albeit with equally apologies to W.S. Gilbert and Arthur Sullivan. Welcome to Act II. Enter: WFH ProfessionalAllegro vivace We’re lately vaccinated as our blood has Covid RNAWe’re no longer elated watching Cuomo speak […]

Written by David Berkowitz May 12, 2021May 12, 2021

Blogging

Goodbye MarketersStudio.com, Hello SerialMarketer.net!

Hooray! After 10 years and 10 months of blogging at MarketersStudio.com, today marks a new chapter, as this blog is officially live at SerialMarketer.net. I’ll share a lot more about what happened behind the scenes. The first thing you need to know though is who made this all possible: Paul Stadnyk of Revved Design. A […]

Written by David Berkowitz September 8, 2016November 26, 2020

Blogging
Personal

Welcome to the Future Home of Serial Marketer

In November 2005, ten and a half years ago, I launched the MarketersStudio.com blog. The name was inspired by Inside the Actors Studio. The original idea was to build on the interviews I published at eMarketer from 2001-2004. I probably should have done a lot more of that. Now, some change is coming. I will […]

Written by David Berkowitz May 16, 2016November 26, 2020

Blogging

Why the New Design? #Mobilegeddon!

It turns  out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven&39;t exactly been eating my own dog food.&0160; Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn&39;t. At all. It was terrible.&0160; […]

Written by David Berkowitz April 21, 2015November 26, 2020

Blogging

Ian Chee Has a Blog

My colleague Ian Chee, MRY's Chief Strategy Officer, now has a blog. He says I inspired him to do it. Ten years after I started blogging, others are still coming on board. Welcome to the blogosphere, Ian! Did I mention he&39;s really smart? See his piece on the Instagram Rule of 11 as Exhibit A. […]

Written by David Berkowitz March 5, 2014November 26, 2020

Blogging

New TypePad Search – look to your right

New from TypePad – its own search functionality: So what’s being added to the search index? Pretty much everything that deals with the content on your blog. For this initial release, we provided the ability for readers to search for posts, pages and comments within your blog by keyword.  via beta.typepad.com This is long overdue […]

Written by David Berkowitz March 30, 2010November 26, 2020

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Blogging

Goodbye MarketersStudio.com, Hello SerialMarketer.net!

Welcome to the Future Home of Serial Marketer

Why the New Design? #Mobilegeddon!

Ian Chee Has a Blog

New TypePad Search – look to your right

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