A Newcomer's Guide to Inside the Marketers Studio

It’s a place to share some grounded, original insights into digital media and marketing. If you want to know whether the latest thing everyone’s buzzing about really matters, you’ll find some answers here. You’ll also read highlights from a number of the events I go to as a speaker and blogger — but just the good stuff, I promise.

No, you’re thinking of that David Berkowitz. THIS David Berkowitz (no relation to the other) is a digital media strategist, currently at ad agency 360i where I educate clients about the best ways to use social media, mobile marketing, search, and all these other online marketing vehicles. I’ve been blogging for most of this decade, and I’ve spent my career in online media. I’m constantly learning though, and with any luck I’ll get to learn a few things from you.

Here are a handful of posts that a lot of readers seemed to enjoy:

• 100 Ways to Measure Social Media: The most popular post ever published on this blog, it lists a broad range of metrics to consider
• Ten Ways to Decide if Your Business Should Tweet: A guide for businesses considering how to handle Twitter
• The Chutzpah of Facebook’s Jewdar: How did a Facebook advertiser know I was Jewish?
• User-Generated Content Measurement Presentation: At the Strategy Institute, I shared some ways to measure social media 
• Google vs. Grandmom: My grandmother has survived quite a bit, but can she master the Internet  

Where can I find out more about you?
That’s kind of you to ask. I’d recommend Twitter, LinkedIn, Facebook, and MeeID (a site with 10 links about me). You can find a lot of those links just below the header on every page of the blog.

And if I want to contact you directly?
Again, flattered. Use marketersstudio @ gmail . com. (I’d put an email link but am controlling for spam.)