I’ll start the new year off with a post inspired by an email from my personal life that should be a good read for those considering blogging professionally.
The New York Times ran an article several days ago on the opportunities and challenges of small business owners blogging, summing up blogging as a "low-cost, high return marketing tool" in the column headline.
I received a surprising, wonderful example of this from the photographer, Ileana Ravasio at Tropical Imaging, who shot my wedding last month. She wrote my wife and I a few weeks after the wedding to tell us that she wrote about our wedding on her blog, which describes the ceremony, talks about how she captured it, and provides a number of examples (I’ll add that for her examples, she didn’t just pick a highlight reel; all of the hundreds of images are just as amazing).
For a photographer, this is perfect marketing. It’s great for winning over potential clients, for starters. Additionally, while right now there’s not too much competition where she’s based in Turks & Caicos, the islands are bustling and developing rapidly, and others might try to aggressively compete down the road. Tropical Imaging already owns top rankings for (without quotes ‘turks caicos photography’ and ‘turks caicos photographer,’ and the blog can potentially expand that further to other phrases like ‘turks caicos weddings.’
Consider all the others who can follow Ileana’s lead – the hotels, other reception venues, caterers, bands, florists and centerpiece designers, and all the others who provide wedding services, especially those in more competitive areas.
It’s one of these gifts that keeps giving. My wife and I will share this blog with tons of people (posting the link here is just gravy for them), and perhaps someone who’s not getting married will see the blog category for portraits and consider professional family photo shoot during an upcoming vacation there. Even if the blog post took an hour for resizing images, editing the text, and other fine tuning, that odd hour every few days may be the most effective marketing Ileana does outside of building relationships with hotels’ wedding coordinators.
Happy New Year, and thanks for your readership, which has kept this blog here and growing for its third New Year’s celebration (it was born in November 05).
Blogging Inspiration: Wedding Blogging
Bookmarked your post over at Blog Bookmarker.com!
I would agree 100% with you about wedding blogging paying off for photographers. I’ve have had several clients increase their orders based on the 4-5 photos I put up on my blog within 5 days of the wedding (at http://blog.jaybryant.com)
One of the better wedding photographer’s blogs is at: http://beckersblog.com/
Happy New Year David! Photoblogging is especially conducive to building a small photography business. This Chicago blogger also has her own wedding photo business…http://chicagouncommon.com/ Great work and great blog. I am sure there are many more like her. All the best, Joe
Blogging is definitely a great way to market for a wedding vendor.
Blogging is a great way to get the word out about your business.
Thanks so much for sharing all of your expertise and knowledge about the wedding blogging. I learned so much and if I put just a little of it into practice my blog will be much improved!
Thanks for being so fabulous and inspiring.