1. Marketing

Carnival: The Wright Hires

For the final Carnival of Marketing entry, we’ll offer something a little unorthodox — a post which, on the surface, doesn’t seem to have anything to do with marketing at all. Namely, we turn to a blogger who’s not an A-list blogger, but a .300 hitter and Major League Baseball All Star, David Wright of the New York Mets.

In this post, Wright discusses human resources issues, and how his management is going to great lengths to build a team for the future while gunning for a big win this fall. One of the biggest challenges marketers face is making sure that they have people they can build a team around, and then keeping them for the long haul.

Okay, it helps when you can shell out $50 million contracts spanning a few years and call it a day, but even in more modest environments, reassuring their team members that these are the people they want for the future and focusing on team chemistry can help keep everyone focused on the company’s vision.

As for Wright’s words, he writes:

One of the things the club wanted to do was avoid having the
distractions of going year-to-year with our contracts. But it also
speaks well of the ownership and the front office in that it shows
everyone is thinking both short-term and long-term.

Well ‘Wrightten’; Wread the wrest.

It’s been a pleasure taking part in the Carnival. Next week, I’ll put together a summary of all the entries in one post so you can have them all in one spot, should you want to catch up. Thanks again to Noah Kagan for running the Carnival.

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Comments to: Carnival: The Wright Hires
  • Avatar
    September 2, 2006

    Look forward to the summary. Hopefully your readership is growing in the great state of Texas. I keep telling people about the amazing David!
    Take care my friend and as always….
    Ripple On!
    Steve Harper

  • Avatar
    September 4, 2006

    Thanks for bringing us a great week of posts, I’ve enjoyed the carnival and all the work you’ve put into it.


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