Richard Laermer, founder and CEO of RLM PR and no stranger to fame, just published a manifesto of sorts through Change This, How to Fame: Stand Out/Get Ahead/That Simple. I've enjoyed a lot of Laermer&39;s work since reading his book Full Frontal PR years back, though I was a little hesitant to dive into something about fame, a subject that can get a little too shallow for my tastes, especially in a how-to guide.
This latest publication had two things going for it:
First, it&39;s short. I could stomach fifteen pages on fame from him.
Second, and more importantly, it&39;s not really about fame. Or, the definition of fame here is so different from how I tend to think of it. Instead, it&39;s a guide to personal branding, a subject I find far more useful, universal, and meaningful than trying to be famous for fame&39;s sake.
On to the notes:
Page 7 has the best summary, the one some people may want to print out and stick on their cubicle or office wall. Laermer calls it the &39;keys to fame,&39; but I don&39;t think there&39;s much relating to fame in authenticity, proactivity, and polish.
As for the personal branding part, Frank&39;s story that you&39;ll read is more grounded, and there&39;s some useful advice and good reminders, and&0160;it&39;s worth at least a few minutes checking it out, if not far more time should it resonate.