CK, one of the toughest critics when it comes to social media and marketing best practices, reviews my Media Sponsorship Policy on her blog (the policy’s posted here). She posted her review after an email back and forth where she also made a few great suggestions for improving it, so it’s stronger now than it was a few days ago.
Her coverage is some of the most gratifying coverage I’ve received. She writes:
Why am I pleased? Because of:
- How David is looking to add value to his blog (clever!) while bringing value to his readers.
- How his new sponsorship is rooted in an authentic passion of his–seriously, that dude gets around a lot, and speaks at and attends conferences left, right and center.
- How upfront and respectful his policy is of his blog’s audience.
- How responsive he has been to all my questions and recommendations.
Read her whole entry for how this connects to her three-point (or four-point) paradigm for bloggers accepting freebies.