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Search Insider: The Aristocracy of Relevance

Wikipedia has taught me everything I now know about the history of aristocracies. If the entry was entirely fabricated, then I’m in trouble with this column. (Read the whole thing via the link.)

If Google Co-Op, Yahoo! My Web, and other such developments from the search engines continue to emerge and grow in prominence, then the search engines and their hundreds of millions of users will soon find themselves subjugating to a new ruling class: the Aristocracy of Relevance.

Read more at MediaPost. I was just excited about a few of the comments that came in, such as hearing from an old friend who wound up at Ask.com — all the best to you, Akhill. And for anyone who wants to work with all the engines instead of just one, 360i’s hiring.

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