39 Archives - Page 18 of 22

Conferences and Events
Social Media

DigiDay Brand Keynote Case Study – Don Steele, VP, Digital Marketing, MTVN (MTV Networks) Entertainment Group

Image by toprankonlinemarketing via Flickr Don Steele Why they use digital marketing* Leveraging critical digital space to market brand and programs* Driving traffic to websites/mobile sites to drive traffic, revenue* Understand, promote brand's presence in digital space "Our audience lives online so we must understand how and where to speak to them." The new landscape: […]

Written by David Berkowitz March 12, 2009November 26, 2020

Uncategorized

DigiDay Social: Scott Monty from Ford Motor Company on Social Media & The Automotive Industry

  Scott Monty by Dave Delaney via Flickr Switching gears from DigiDay Mobile (see previous posts on my blog here, here, and here) to DigiDay Social. 12:45pm: Social Media & the Automotive Industry: Moving Along the Networked Information Superhighway Keynote Presenter: Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company All the stuff […]

Written by David Berkowitz March 12, 2009November 26, 2020

Conferences and Events
Mobile

Digiday Mobile: Mobile Marketer Roundtable: The Elephant in the Room: The Economy

Image via CrunchBase More Twitter Highlights Below from DigiDay Mobile: The Mobile Marketer Roundtable: The Elephant in the Room: The Economy: What impact will it have (or won't have) on mobile? And how can marketers use mobile to gain the edge in a down market? How does an agency and marketer justify spending on an […]

Written by David Berkowitz March 12, 2009November 26, 2020

Columns
Search Engine Marketing

Wolfram Alpha And The Holy Grail Of Search

Image by Bernt Rostad via Flickr Here's today&39;s Search Insider, via MediaPost Search Insider: Stop! Who would claim to be the Bridge to the Death of Google must answer me these questions three. What is your name? Search Engine: Today, call me Wolfram Alpha. I was previously known as Microsoft, Powerset, and Cuil. Search Insider: […]

Written by David Berkowitz March 10, 2009November 26, 2020

Search Engine Marketing
Social Media

Could Facebook Out-Google the Google?

Image via CrunchBase I can't get into great detail on this today, but this story&39;s huge and worth a read: Ad Age: Facebook Sending More Traffic Than Google to Some Sites Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large […]

Written by David Berkowitz March 10, 2009November 26, 2020

Social Media

Have Search, Will Tweet: Twitter Gets a Facelift – new post in Ad Age

Today in Ad Age, I talk about the new Twitter changes. A couple highlights: A search box: Yes, you can search for anything — not just people. What took Twitter YEARS to do this? Heaven knows (or, Biz knows). But the days of opening up separate browser tabs for Twitter and Twitter Search may be […]

Written by David Berkowitz March 6, 2009November 26, 2020

What's a Twinkie in the Context of the Skittles Conversation?

Image via Wikipedia I need to open up this crucial question as I received some conflicting information in response to my recent column on Why Skittles Killed Its Website. I included this seemingly innocuous aside: Other posts were nonsensical or irrelevant [to the Skittles brand], such as when an Ohio man named Nathan wrote, "Funny. […]

Written by David Berkowitz March 5, 2009November 26, 2020

Conferences and Events

Jeff Jarvis at BRITE 09

Jeff Jarvis spoke to a lot of his slides that are already on SlideShare. You can flip through the slides, but they're not too helpful out of context. It was pretty much all over the place.  WWGD? – The PowerPoint View more presentations from jeffjarvis. (tags: buzzmachine business) Image via Wikipedia A few nuggets from […]

Written by David Berkowitz March 4, 2009November 26, 2020

Conferences and Events

Steve Rubel, Senior VP, Director of Insights, Edelman Digital at BRITE 09

Image by Laughing Squid via Flickr This post comes live from the BRITE conference on Branding, Innovation, and Technology at Columbia University in New York City. Steve Rubel, Senior VP, Director of Insights, Edelman Digital Five Digital Trends to Watch for 2009 1: Satisfaction Guaranteed: younger online consumers are learning not to dial 1-800 numbers […]

Written by David Berkowitz March 4, 2009November 26, 2020

Conferences and Events

Avner Ronen, CEO, Boxee at Brite 09

Image via CrunchBase This post comes live from the BRITE conference on Branding, Innovation, and Technology at Columbia University in New York City. Boxee: Home media center aggregating digital content. 300,000 users. Q: How did it come out, and who's funding it? AR: As consumers we were frustrated with the experience. Started it in early […]

Written by David Berkowitz March 4, 2009November 26, 2020

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39

DigiDay Social: Scott Monty from Ford Motor Company on Social Media & The Automotive Industry

Digiday Mobile: Mobile Marketer Roundtable: The Elephant in the Room: The Economy

Wolfram Alpha And The Holy Grail Of Search

What's a Twinkie in the Context of the Skittles Conversation?

Jeff Jarvis at BRITE 09

Steve Rubel, Senior VP, Director of Insights, Edelman Digital at BRITE 09

Avner Ronen, CEO, Boxee at Brite 09

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