1. Conferences and Events

Jeff Jarvis at BRITE 09

Jeff Jarvis spoke to a lot of his slides that are already on
SlideShare. You can flip through the slides, but they&;re not too
helpful out of context. It was pretty much all over the place.&;

American journalist Jeff Jarvis at the 2008 Wo...Image via Wikipedia

A few nuggets from the event:

  • Your worst customer is your best friend – you can turn that to your advantage.
  • Everything a brand does needs to be in public. "The more public you are, the more Google juiceyou have." Brands will soon be evaluated on their google rankings. [Soon? That day&39;s here.]
  • Your product is your ad, your customers are your ad agency.
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