Full disclosure: I’m a big fan of Ted Murphy and his work, and I even appeared on MindComet’s podcast series, Internet Marketing Voodoo.
I’m wary, however, of PayPerPost.com, a program he’s launching that pays bloggers $5 or $10 (or whatever the advertiser wants) to blog about various products and links. According to an article in BusinessWeek, the blogger’s disclosure isn’t required. Find the full story on Jeremiah Owyang’s blog (he sent me the link; he gets the clicks).
I have some experience with this. Some time ago, I went undercover with BzzAgent, the word of mouth marketing company. I signed up to get free products to rave about, didn’t actually rave about them, wrote creative reviews, and got points to redeem for free products. This isn’t a recommend course of action, and I donated any products received from it, though it did give me a taste of how it’s easy to scam both consumers and advertisers; all of it should be considered unethical.
If you want more info on the debate and will be in Boston July 12, RSVP to the blogger dinner @ Fire & Ice, where Ted, Jeremiah, and I will be among those attending.