The prolific Jeremiah Owyang offers a whopping 40 points as to why this matters. The guy’s insane. And it’s hard to argue with him.
It might even make good fodder for my next column – namely, taking his riff on ODS (maybe even crediting him), and then spinning this for search marketers and web publishers (who, if they’re doing any form of search engine optimization, are ipso facto search marketers).
Read Jeremiah’s masterwork.