1. Search Engine Marketing

Can Search Predict Elections?

Yesterday, the Yahoo Search blog asked, “Can Search Usage Predict Election Outcomes?”
The answer is no. I covered this in a Search Insider column in November 2006, “The Unpredictable Election“:

If you were able to, in any rough
sense, predict the results of the U.S. elections last week for either
chamber of our bicameral legislature (and, yes, I’ve been waiting years
to use “bicameral” in a column), then you can feel pretty good about
yourself. It means you have a leg up on the search engines.
I should slow down, as that’s not
entirely accurate. The search engines themselves weren’t predicting
anything about the elections (though it would be fun to see them try).
What some of my colleagues and I tried examining, however, was whether
consumer search behavior was a better predictor of election results
than polls. It wasn’t.

I will agree with Yahoo’s take on the value of search usage:

That may be a bit of a stretch, but there’s no doubt that online search
behavior can be an insightful window in the minds of consumers and

For that reason, among others, have fun with the Yahoo Political Dashboard, where Yahoo Buzz, based on search behavior, is one of the factors considered for candidate success.

People reacted to this story.
Show comments Hide comments
Comments to: Can Search Predict Elections?
  • Avatar
    December 19, 2007

    I dont trust the media, and their bias agenda. I hear on the streets Ron Paul, yet others are getting more of this fake coverage. It makes no sense.

  • Avatar
    December 19, 2007

    What I meant to try to say is the mass mediamachine, like the newspapers and TV are bias with their own agendas. The internet is much more free. That’s why Ron Paul seems to leading on the web, because people are looking up his info and deciding thereselves, and not going by what the bias based polls show us what they want us to do. Independence is the key!

  • Avatar
    May 22, 2008

    Best engine systems.


Write a response

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​



Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.