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  1. Customer Service

Not So Fast

FastCompany rang me this evening saying I’m a "preferred customer" and that in return, they’d like to lock me in at their lowest-ever rate of $1.25 per issue for a five-year subscription.

When the representative finished, I told her, "While I was on the phone with you, I found a better deal online for $1 an issue, and that was at the first website I went to." She was stunned, and then wished me a good day.

Of course, the different arms of your marketing organization aren’t siloed like that, right?

Thought so.

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