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Partner Plug: BDI's Mobile Social Communications event 9/21 NYC

MarketersStudio.com is a media sponsor of BDI. You can read my media sponsorship policy here. These BDI events are among my favorites, and I get no monetary reward of any kind for plugging them. They happen to combine of elements that make for a valuable day: enough strong speakers, a concise agenda with a lot of meat, networking opportunities, and a crowd of interesting people.

Bdi msc

For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $175.

Date:&;Wednesday, September 21, 2011
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center of The City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/mobilesocial2011.html

Keynote Speaker:
Emily White, Director of Local, Facebook
Emily leads Facebook&;s local business, including product management, sales, marketing, and partnerships. She is responsible for building Facebook&39;s consumer, merchant, and monetization products. In April 2011 she launched Deals , the company&39;s first product focused directly on helping local businesses drive customers into stores. From 2001 to 2010, Emily worked at Google. She was the first person hired into the AdWords group and she helped build Google&39;s online advertising network into the largest in the world. From 2009 to 2010, Emily built the Local and Commerce monetization businesses, both cornerstones of Google&39;s current strategic efforts. Emily was named " One to Watch" in Fortune magazine, Oct. 2010.

Check out recent news about Facebook Deals including their recent partnership with American Express here.

Case Study Presenters:

Scott Anderson
Director of eCommerce
The Vitamin Shoppe

Scott has P/L responsibility for the $70+ million eCommerce arm of The Vitamin Shoppe He runs the largest store in a 460+ store chain, offering 20,000 health, wellness, sports and green living products from over 400 brands.

Check out Scott&39;s thoughts about the emerging channel of Mobile Video that was recently featured in the Multichannel Merchant Article, How Mobile Connects The Multichannel Customer.

Laura Fink
VP, OPEN Social Media and Customer Marketing
American Express

Laura will share how American Express connects with small businesses through social media and mobile including their mobile application. Laura will demonstrate how the brand engages with small businesses and helps them achieve their business objectives.

Check out recent news including American Express&39; new partnership with Verizon on mobile payments here.

Ethan Fassett
SVP Product


Ethan oversees all product strategy and management for&0160;OpenFeint,&0160; the largest mobile gaming network on the planet. OpenFeint is focused on bringing social-gaming tools and intelligence to mobile gamers and game developers, and tapping the distribution potential of its 90+ million user base. Prior to recently joining OpenFeint, Ethan was the executive producer for Playdom, now part of Disney Interactive Media Group.

Check out recent news about Ethan and the white hot Mobile Social Gaming space here


****Ethan was the special guest thought leader of BDI&39;s first ever Tweet Chat on Thursday, July 28th. The topic was mobile social gaming. To see the Tweet Chat transcript, click&0160;here.

Eric Friedman
Director, Business Development

Eric develops partnerships with agencies, brands, merchant and strategic partners for Foursquare , the pioneering location-based mobile platform that makes cities easier to use and more interesting to explore. Eric helped grow Foursquare to more than 10 million users worldwide, more than 3 million check-ins per day and greater than 500,000 businesses using its Merchant Platform.

Check out recent news about Foursquare including a recent partnership with LivingSocial, Gilt Groupe and AT&T here .

Matthew Shadbolt
Director of Interactive Product & Marketing
The Corcoran Group

Matthew is responsible for the interactive output and advertising for The Corcoran Group, Manhattan&39;s largest real estate brokerage. Matthew&39;s thought leadership has been published across numerous worldwide outlets, including The New York Times, The Guardian (UK), Mashable.com, Forbes and Billboard Magazine. His work is regularly published in Real Estate industry publications such as The Real Deal, Curbed, Inman News and the Real Estate section of The New York Times.

Check out the Tech Savvy Agent article including an in-depth video interview with Matthew about The Corcoran Group&39;s Brand, Mobile and Social strategy here.

Tom Dorf
Senior Director of Advertising Sales

Tom will demonstrate how brands connect with multicultural consumers through mobile social. MocoSpace is the largest entertainment destination on the mobile Internet, with over 20 million registered users generating more than 1 million hours a day of games, music and more. The MocoSpace audience is diverse, with roughly 35% Hispanic and 33% African American members, and 94% in North America.

Check out news about MocoSpace&0160;here.

About the Event:

Mobile Social is more than the latest land grab in marketing. It&39;s where online meets offline; and, it&39;s proving to be one of the biggest opportunities for marketers and communicators to actually build one-on-one relationships with customers while increasing sales. It&39;s also a place where a rapidly increasing number of consumers are spending more time participating in online social games. New mobile social platforms allow brands to tailor messages and product offerings to consumers based on their location and loyalty. Our half day conference will share the best case studies of how real brands are achieving tangible business goals by integrating mobile social strategies into their overall marketing and communications approach.

The conference will cover the following questions:

  • How do brands participate in mobile social gaming to achieve marketing objectives?
  • What are the best examples of how leadings brands use mobile social strategies to achieve business goals?
  • How are location based platforms such as Facebook, Foursquare, and Yelp working with brands to connect with consumers?
  • How do marketers and communicators embrace virtual currency in the mobile social space?
  • How do you integrate mobile social strategies into your enterprise&39;s marketing and communications platform?
  • How do you overcome challenges from extending existing social media platforms into the mobile space?
  • Who are the leading agencies and technology players that have experience in helping brands create and execute mobile social strategies?

Roundtable Moderators:

Scott Anderson, Director of eCommerce, The Vitamin Shoppe
Joshua Cohen, Director of Content Licensing & Distribution, PR Newswire

Ethan Fassett, SVP Product, OpenFeint
Laura Fink, VP, OPEN Social Media and Customer Marketing, American Express Company

Mark Fishkin, VP Digital Sales and Marketing, Wall Street Journal Digital Network
Glen D. Gilmore, Esq, Gilmore Business Network

John Havens, Executive Vice President, Social Media, Porter Novelli

Fred McClimans, Founder, McClimans Group

Christine Perkett, Founder, Perkett PR

Brett Relander, VP of Business Development, Tactical Marketing Labs

Matthew Shadbolt, Director of Interactive Product & Marketing, The Corcoran Group

Michal Shapira, Associate VP, Digital Marketing, Wall Street Journal Digital Network
Jim Shilale, Mocospace

Marshall Sponder, Senior Analyst Manager, WCG & Author, Founder, Webmetricsguru.com

Hotel Sponsor: Roger Smith Hotel is the official hotel of BDI&39;s events. Use promo code BDI for 10% off rate by clicking here.

PR Newswire; The Wall Street Journal Digital Network;&0160;MocoSpace; Adrants;&0160;Blog Talk Radio; International Association of Business Communicators – New York; Manhattan Chamber of Commerce; Marketers Studio; New York University School of Continuing and Professional Studies; New York American Marketing Association; PR News; Public Relations Society of America; Reputation Garage; Social Media Today; The Community Manager

For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.
For event related questions, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.

For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $175.

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