It’s tough staying up to speed on this tagging stuff, but I’m gradually starting to appreciate how important it is, and I ruminated on this in today’s column:
Tags are the most important part, for our purposes. Search marketers, at least
those doing search engine optimization, were some of the first to grasp the
importance of tags. Metatags, title tags, and their ilk were the core focus of
Search 1.0. Now, with Web 2.0, tags are back, with a twist: instead of marketers
and Web developers choosing them, the control has shifted to the consumers.