socialad08

  1. Conferences and Events
  2. Social Media
Hooman Radfar, ClearspringHeidi Henson, RockYouSam Wick, UserplaneBen Pashman, GigyaKevin Barenblat, Context Optional (moderator) Definitions of widgets? Moderator: I’m an advertiser and I want to do business with you. What am I buying? Userplane: They built a platform and they want to add community elements. They use us to help make it distributable. We’re B2B focused. […]
  1. Conferences and Events
Sean Ammirati, mSpoke/RWW (moderator)Albert Lai, kontagentJody McDermott, ClearspringIan Swanson, SometricsCam Balzer, DoubleClick Performics DoubleClick: Looking for measurable return, such as via hypertargeting on Facebook. If it works for 10,000 people in Chicago, scale it further. Sometrics: Sequencing of ads important. Need not just hypertargeting but more of an ROI model that drives interaction. Moderator: Frequency […]
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