I can’t get enough of the whole blockchain space, as I try to figure out how marketers are really using it. (No, Oscar Mayer’s Bacoin doesn’t count.) You can expect far meatier (sorry) examples at the CDX Academy’s inaugural Blockchain for Marketers Summit. It’s coming up May 11 at Columbia University in NYC. Use code DB30 for […]
Category: Conferences and Events
Fellow Binghamton Alumni: Join This Marketing Event NYC 4/11
Are you a fellow Binghamton alumnus or alumna? Are you based in the New York area, or will you be around April 11? Do you like hearing from people not named David Berkowitz? If so, you are in for a real treat coming up. The event description is below; you can register via Binghamton’s Alumni […]
How CryptoKitties Killed Grumpy Cat at SXSW
“New Kids on the Blockchain.” “Bad Crypto Meetup.” “Initial Taco Offering.” These are real names of events about blockchain scheduled for South by Southwest 2018. But panels talk a big game without necessarily giving a tangible demonstration of what such technologies can do. In the past though, SXSW has been more about showing than telling. […]
See You at SXSW 2018? Plus, Join a Preview in NYC
Yes, I will be back at SXSW, even after writing last year’s poetic masterpiece, “This Will Be My Last SXSW.” But first, there’s more… I’ll be speaking at the BrainStation event right before to give a preview, joining Jeremy Simon of Konrad Group (the company behind BrainStation). It should be a fun event, and if […]
Why Samsung, not Google, should be the CES Hero
Originally published in Ad Age Marketers around the world following the Consumer Electronics Show (CES) this year might have been wondering whether to double down in their dealings with Google or Amazon. Yet any product manufacturer that is focused on its long-term relevance needs to be praying Samsung’s approach is the one that wins out […]
In DC, LA, MIA, NYC, or SF? Check out these ScreenUps
One of the reasons I was excited about Storyhunter (where I’m now running marketing) is that the company takes the word “community” literally. They use their ScreenUp event series, for example, to bring a lot of great creative professionals together with publishers and brands. At the events, brands and filmmakers show off some clips of […]
The Honest Marketer’s Guide to CES
In my first column for Ad Age since joining Storyhunter, I wrote a post previewing what seemed to be the hot trends at CES. Of course, these CES prom kings and queens were named the ‘winners’ before the show even started. The more polished, better edited version is in Ad Age; you can read it […]
Video: Harnessing Social Listening for Curating a Visual Storytelling Strategy
I just had the pleasure of doing a fun webcast with Shlomi Run of the Visual Storytelling Institute. He’s a kindred spirit, which I discovered when I caught his post, “Why User Generated Content Marketing is On the Rise and How to Harness Its Power with Visual Storytelling.” For this video, Shlomi and I discussed […]
Join These NYC, Boston, and Web-Based Events in October
I’m not quite sure how this happened, but this wound up being my busiest event stretch perhaps ever, and this doesn’t include some events I’m attending (including Fast Company Innovation, ad:tech NY, and Techonomy) but not participating in, nor does it include some university guest lectures. Let me know if you can make it to any […]
Join My Upcoming Webinar: Trends to Look for in 2018
I have a fun webinar coming up with Victoria Feder of the Online Marketing Institute in conjunction with the launch of a course I developed with them. Here’s a taste of what we’ll cover on October 18: We’ll discuss which emerging trends will have the biggest impact for marketers in 2018. Will augmented reality catch […]