I had a great time at Strategy Institute’s Digital Media Measurement & Pricing Summit this week. It was a bit of a sleeper, one where I wasn’t too sure what to expect, but they had some very strong speakers (including a commanding keynote from Canoe Ventures CEO David Verklin) and a great bunch of client-side marketing practitioners in the room. I’d have blogged some of the sessions, but there was no WiFi and outlets were as scarce as Republican votes for Obama’s stimulus bill.
Still, I can share the presentation I gave, covering some of the practical ground to complement the strategy discussed by fellow presenter Dean McRobie, Organic’s Executive Director of Technology. I annotated my presentation so you’ll be able to get the gist of it even without the voiceover. If you click through to SlideShare, you’ll find the link to download it (along with adding me as a contact or, if it really reasonates, marking it as a favorite).
Lastly, while this presentation is meant to be more of a starting point rather than a Mashable-style bible to every link out there, I’d welcome your take on links and resources that are worth reviewing to include in future presentations, or that other readers of this blog might find useful. This is about user-generated content after all, and the biggest form of thanks I could receive if you learn something from this is to share something you’ve learned in return – and publicly at that, to benefit everyone.
Update: I tried the embedded version and the version on SlideShare, and the slides on SlideShare are generally more clear and easier to read, so I recommend going directly to http://www.slideshare.net/davidberkowitz/usergenerated-content-measurement-from-strategy-institutes-digital-media-measurement-pricing-summit .