1. Campaigns

Viral Personalization with Dexter

I love these personalized viral campaigns. I’m also how long we’re going to keep seeing these until they jump the shark (a euphemism which has itself jumped the shark).

The latest: Dexter on Showtime. My sister keeps telling me this is the best show I’m not watching. I started watching Mindfreak because of A&E’s viral. Maybe this will help motivate me too.

One caveat: it’s much, much funnier if you happen to share the name with a serial killer.

Dexter1_2

People reacted to this story.
Show comments Hide comments
Comments to: Viral Personalization with Dexter
  • July 11, 2007

    David,
    Don’t tell me ‘jumped the shark’ has jumped the shark! I just heard it this year for the first time — got the full Fonzi explanation — and it’s one of my favorite sayings! I can’t believe I’m so far behind the curve 🙁

    Reply

Write a response

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives