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Viral Personalization with Dexter

I love these personalized viral campaigns. I’m also how long we’re going to keep seeing these until they jump the shark (a euphemism which has itself jumped the shark).

The latest: Dexter on Showtime. My sister keeps telling me this is the best show I’m not watching. I started watching Mindfreak because of A&E’s viral. Maybe this will help motivate me too.

One caveat: it’s much, much funnier if you happen to share the name with a serial killer.

Dexter1_2

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    July 11, 2007

    David,
    Don’t tell me ‘jumped the shark’ has jumped the shark! I just heard it this year for the first time — got the full Fonzi explanation — and it’s one of my favorite sayings! I can’t believe I’m so far behind the curve 🙁

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