When Will Facebook Find Its Voice?

A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here.  When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]

The Rebirth of Advertising

La French Touch, a conference series connecting French entrepreneurs around the world, invited me to speak at their NYC event in June and gave me 20 minutes to talk about anything I wanted regarding marketing. After toying around with some ideas, the presentation ultimately became The Rebirth of Advertising. It was originally dubbed “The End […]

A 5-Step Framework for Visual Search

originally published on Convince & Convert How would you hashtag the Mona Lisa? You can probably come up with a lot of ideas. Perhaps your list would include: #art, #DaVinci, #smile, #masterpiece, and #Louvre, among others. Conversely, reading a few of those hashtags would make it easy for most literate, English-speaking adults to guess the […]

Divining the F8 of Image Recognition for Marketers

Originally published in Ad Age; image via Wikimedia Commons Facebook’s F8 developer conference this week provided the most fanciful view yet of where augmented reality is headed. The event also gave marketers — Facebook is, after all, one of the world’s largest ad-supported busineses — a glimpse of AR’s commercial potential. While Facebook previewed its […]