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“So now I know when people say they’re going to therapy in Brooklyn, they mean a wine bar.”
That’s a zinger I wrote in my notebook while speaking on a panel, Demystifying AI, with the Brooklyn Chamber of Commerce this week.
I wrote it after the host said they’re having an event at Therapy Wine Bar, but if I never got to use the line. You have to time your zingers.
Still, some of my other lines I jotted down made it in, including a callback to the Chamber lead’s opening remarks about how 84% of businesses in Brooklyn have 10 or fewer employees. I used that one early on to share how I feel their pain as I have such a business, and I need to navigate AI in ways similar to the people in the room.
It was the first event where I was at where I was actively employing some of the lessons I learned from
Mehdi Hassan’s book “Win Every Argument.”
There was no argument to win here, but panels – even overly collegial ones – are the closest I get to playing competitive sports. We may be all on the same team (except for speakers who like to bludgeon or bore audiences to death — they are on the opposing team), in that we are (supposed to be) there to make sure it’s worth attendees’ time, money, and attention. But there’s a rush from keeping up with your peers and putting on a good show.
Hasan’s book is perhaps the best guide I’ve read not just on rhetoric and speaking well but how to connect with audiences. Seasoned speakers and rookies should give it a shot. For people trying to use the book as verbal jujitsu with romantic partners, it might help too, but use it at your own risk; most such arguments need not be “won.”
I had some fun during this panel. It was one of three talks I gave on AI this week alone, the first of which being my first-ever paid-only event, “AI Marketing Tools to Save You Time & Money,” covering 30+ of the best SMB and enterprise technologies to use, and tips on how to use them. If you want the recording and aren’t a premium member yet, you can get it as a one-off purchase here for the same rate that other attendees had (gotta be fair to them, of course).
The second talk was a private discussion for a tech company where they had me as a guest expert on AI. The first question, I kid you not, was, “Who are you, really?” because some attendees Googled me and expressed concern about David Berkowitz participating in a corporate on-site. I wish every session started with such an ontological question. I mean, who are YOU, really?
(An aside: I heard that the Infillion interview I did recently made some people wonder if the company was resorting to base ways to get a few more clicks. I told Caroline McCarthy that she could expect some of the wrong kinds of traffic.)
Then there was no sleep till Brooklyn.
Perhaps my favorite contribution during the Brooklyn panel came during a question from the moderator about robotics and whether robots were all AI-powered. While one panelist explained how robots are AI-powered, I offered a different take — an example I never used before.
I’m not an expert in robotics by any means, so I stuck to two examples I was familiar with and hoped most attendees could relate to: Roomba versus Furby (also, a BattleBots match-up I’d pay to see). Roomba, purpose-driven as it is, has the intelligence to recognize that a certain object collecting dust on the floor is actually part of a cat, and that it should not vacuum Fluffy’s tail.
Furby, in its various generations, would gain conversational abilities the more one interacted with it, but all of that was programmed rather than learned. It is thus possible to have extremely ‘dumb’ robots. Furby had the notoriety of lacking both intelligence and an “off” switch, proving that dumb robots can be way more frightening than smart ones.
I did repeat myself a few times over the few days. I like to talk about superpowers, even if I’m fatigued by Marvel Cinematic Universe’s Phase Four (the multiverse is the worst trope to hit movie sequels since Jar Jar Binks). There are the superpowers we have that AI can enhance (for me, using AI to help with writing is one example, even though not a word of this is AI-generated — just the image).
Then there are the superpowers it gives you for skills you don’t have, like how Opus.pro can help me act as a video producer. I’m reminded of the chapter in Richard Farson’s ever-quotable book “Management of the Absurd”: “We want for ourselves not what we are missing, but more of what we already have.” That alone is a powerful psychographic segment worth testing if you’re an AI-powered tech company.
Thanks to everyone who joined any of the events this week, along with Paul Chaney and Kristina Martin, authors of the AI Marketing Ethics newsletter, who joined our weekly AI Insiders call this week. I can’t stress enough how those Insiders sessions (free and open to you even if you’re not otherwise engaged with AIMG — just RSVP) have become a highlight of my week. As Paul said on LinkedIn, “And the attendees — wow! — are one smart group of people!”
No argument there, Paul.
Thanks also to Caitlin Kelly of EZ Newswire for connecting me with the Brooklyn organizers.
Lastly, thanks to Tom Deierlein, founder of the TD Foundation, for hosting yet another meaningful and memorable TDF Gala this week. Tom is one of the few true heroes in the ad industry, and he’s the biggest-hearted Purple Heart honoree. Shot and wounded in Iraq by a sniper while on a military tour there where he was securing humanitarian aid, he started TDF to provide aid to children of wounded warriors and fallen heroes. If you don’t know of it, read the full story on the site. And better yet, hear Tom talk about it at next year’s gala, my favorite ad industry annual reunion.
Please donate directly if you can. BUT… if you’re already planning on getting the webinar recording (way less important than supporting TDF directly!), I’ll also split any of the proceeds coming from it with TDF, so maybe we can all do some good together. If you were going to join AIMG as a Fellow or Champion (details on the Join page here) , I’ll split that with TDF for the next week too (doesn’t matter if it comes in via this newsletter).
TDF comes first though. I don’t expect anyone to argue with me on that either.
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WHAT’S HOLDING BACK YOUR MARKETING TEAM’S FLOW?
January 30, Online
“Change is the only constant in B2B today. And it’s your ability to navigate change successfully that determines your go-to-market success. But how do you pinpoint the challenges and obstacles that stand in your way? If you find yourself asking questions like, “Why does it take so long to launch anything?” or “Can my team be more productive?” then you need to understand how to diagnose the underlying issues. Join our upcoming webinar, “What’s Holding Back Your Marketing Team’s Flow”, with Matt Heinz and Tom Swanson, as they walk through the first step of marketing orchestration: the discovery and diagnostic stage. They’ll discuss overcoming challenges such as stagnant communication, acquisition hurdles, change resistance, and more.”
GENERATIVE AI FOR MARKETING SUMMIT 2023
February 27-28 2024, London UK
“The Generative AI for Marketing Summit 2024 is set to take place on February 27th-28th, 2024, at a venue to be confirmed in London. This pioneering event marks a significant milestone as the first gathering of strategic marketing leaders, creatives, and technology enthusiasts to explore the transformative power of Generative AI. Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing.”
10TH ANNUAL LDV VISION SUMMIT
March 21, 2024, Virtual
“LDV Capital’s Annual LDV Vision Summit is celebrating its 10th anniversary this year! Throughout 9 previous summits, this premier gathering in visual tech and AI has welcomed over 300 speakers – deep tech researchers, founders and investors – to explore cutting-edge computer vision, machine learning and AI solutions that will improve the world we live in! This year’s LDV Vision Summit promises to be especially captivating with speakers from Sequoia Capital, Princeton University, Meta, Synthesia (the #1 platform for AI video valued at $1B), Snap, Future Ventures, the University of California, Nobias Therapeutics, Breakout Ventures, and DCVC Bio, among others.”
Keep checking out the #jobs channel in Serial Marketers for more. Also, check out the AI Marketers Guild job board. For other job resources for marketing jobs, see a long and regularly updated list here.
VELVET SUITE, INC.
CONTENT MARKETING COORDINATOR
Part Time Role
“Velvet Suite, Inc. is a high-growth leadership innovation firm on a mission to change the way we live and lead with purpose. We are looking for an immediate B2B Content Marketing Coordinator ready to help us launch our annual event in just 7 weeks. This is a part time role starting at 20 hours with the potential to expand to more hours and become long-term or even full time after proven delivery over the 90-day project period. The B2B content marketing coordinator role exists to deliver standout value through engaging content for prospects and customers to drive leads and brand awareness to our annual virtual Summit. We are looking to bring 50+ leads to attend our annual summit experience.”
Senior Manager- Influencer Marketing Strategy
Santa Monica, CA
“We are seeking a Senior Influencer Manager to shape Call of Duty: Mobile and Warzone Mobile’s content creator strategy. You have a vision for the intersection of content and product and are ready to make it come to life. You are a superstar marketer, stellar communicator, and an analytical problem-solver. You are a team player who can easily balance structure with dynamic environments. You will understand where the market is headed and the trends of content creators, as well as community growth. You are also responsible for amplifying the go to market for Call of Duty: Mobile and Warzone Mobile and developing additional lanes for consumers to connect in meaningful ways with our game.”
Director, Partnership Sales
Las Vegas, NV
“As part of a restructured Commercial team, Thrill One is looking to identify a Director – Partnership Sales, to drive the next phase of our growth across Thrill One’s entire portfolio of properties. The Director, Partnership Sales will be a member of the Commercial department. She/he will be responsible for driving revenue through all available commercial inventory across the portfolio utilizing industry-leading IP, live events, media, content, and talent assets. The successful candidate will have a proven track-record in building effective partnerships, as well as an established reputation for driving commercial success through multi-property and multi-platform businesses.”
Marketing Director, Product Design
“The Director of Product Design for Kinetic will lead the Marketing team in creating and evolving innovative web products for our customers. This role will have one direct report and is responsible for overseeing the entire product design process, from conducting Product Discovery and brainstorming initial product ideas to creating the final designs and high-fidelity prototypes. The Director of Product Design will also work closely with other departments, such as engineering, product management, marketing, and sales to ensure our products meet customer needs and align with our company goals.”