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I’ll have a lot to say about CES coming up, but you’ll get a slice of life below with some of the best quotes I heard out there.
Before diving in, I have a few more resources to share in case you missed them:
Join the AI Insiders recap (whether or not you’re in AI Marketers Guild) this Wednesday at 12pm EST for more.
You can see some of my recent CES thoughts on LinkedIn, including my favorite tech I used out in Vegas, what CES would look like for pets (starring Bears, Kimchi, Cash, and Buddy), and my foolproof 5-step plan for how to get all the benefits of CES without actually going.
Meanwhile, here are four quotes I heard that stand out from CES. They’re not exactly overheard – they were said to me directly, or in a small group where I was conversing.
Sources are omitted to protect them, but if you really want to be known as the butthole person in my column, I’ll give you proper credit next time around.
1) “I’m not a go getter. I’m a go gooder.”
A recruiter I met was describing his ethos when he heard I’m a fractional CMO (okay, fraction-of-a-fractional…) and wanted to explore how to collaborate.
It is my favorite line I’ve heard in a long time, and long-time readers of this column can appreciate why it strikes a nerve.
He said it modestly, actually noting it’s how a friend of his described him, and how he wants to provide value to others even when he won’t make a dime from it.
A goal in life is to surround myself with as many go gooders out there. I think a lot of them are go getters too, in all the best ways.
2) “In 2021, everyone was looking to maximize upside. Now, they’re all looking to minimize downside.”
An Israeli startup founder I met with was sharing his take on the job landscape, especially when I mentioned a friend very happy in a safe job even if it wasn’t as challenging as they liked.
I’d heard in the past how maximum upside with minimum downside was the ideal risk to take – specifically in corporate innovation contexts.
The recession mindset, even if we weren’t in one, led to a greater yearning for safety. As interest rates drop, presumably with inflation manageable as well, we’ll see how much more job seekers look for risk and upside.
3) “It’s like Oura for your butthole.”
The most disgusting conversation I wound up in, fortunately well after dinner ended, was about smart toilets. It did involve a participant who manufactures smart toilets, and we were at CES, so this wasn’t the most ridiculous thing to talk about.
Scatological as it was, we wound up coming up with a theoretical four-part framework for how toilets could analyze data and report back on it. It goes something like this:
i) Toilets give you personalized health feedback, like, “Drink more water,” and, “You need to eat more fiber this week.” Hence the “Oura for your butthole” remark. We hypothesized that many would appreciate these recommendations from a smart toilet.
ii) Toilets give diagnostic health information, like, “You have a high probability of colon cancer.” This would probably discourage people from buying smart toilets, even if a small subset of the population would welcome having such alerts. Most people don’t want to be confronted with their own mortality every time they flush.
iii) Toilets share anonymized data with the public and non-profit entities, albeit with some localized parameters. The most obvious analogy is the value of wastewater testing for Covid outbreaks. I hypothesized that the more liberal the area, the more likely they’d opt in; conversative-skewing households would never go for this.
iv) Toilets share data with brands. This idea was posited but universally derided. Granted, I might enjoy seeing more ads for beets (#IYKYK).
If you’re holding a smart toilet summit, please invite me to flush, I mean flesh, this out as a talk. Did I mention I’m the son of a gastroenterologist? What better credentials could you ask for?
4) “The job of the CMO is the worst. You’re the first to get blamed and the last to get credit.”
I think there are worse jobs out there than being a CMO, but will anyone reading this disagree with the sentiment?
Figured.
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To all of you who shared your wisdom, thank you for the conversations.
To everyone I didn’t quote, you’re welcome.
See you at CES 2025, but hopefully way sooner. If I miss you, it’s because I’m at the other end of the Strip.
David
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WHAT TO WATCH & READ:
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Recent content shared by Serial Marketers and friends:
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EVENTS
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)
Weekly on Wednesdays at 12pm: AI Insiders — join this event series from AI Marketers Guild to discuss new developments and trends with AI
01/23, Zoom: AI Marketing Tools to Save You. First 20 get 20% off. Any premium members here get in free.
2/07, 5-7pm (NYC): Join us at our next First Wednesday event in NY to meet fellow Serial Marketers in person in this fun, relaxed setting.
AUTOMATING FOR EFFICIENCY: AI AND NON-AI TOOLS
January 17, Online
“Learn how to choose the right tools to simplify workflows, reduce repetitive tasks, and create more space for creative genius. This strategic perspective ensures that the selected tools align with immediate needs and contribute to the organization’s growth and innovation over time. And discover the art of striking a crucial balance between machine efficiency, AI, and the irreplaceable human touch in creative work. Pam is a marketing strategist, tech unicorn, and founder of Simply Magic Marketing. With over a decade of experience in the online space, she’s known for finding smart, sustainable, innovative ways to help businesses grow and be more profitable.”
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WORLD LOGIC DAY
January 21, Austin, TX
“Join us this year to engage, collaborate with, and learn alongside the decision-makers building a brighter future together. For 2024 we expect over 1,500+ attendees and will gather in Austin’s beloved Long Center for the Performing Arts. Over 30+ community local and global partners have already committed to celebrating and joining us for UN World Logic Day in Austin, TX this year (see list below). We are thrilled to announce our Local Co-Chairs Anika Chokhavatia (UT McCombs & 2023 World Logic Day Award Winner) & Emily Gupton (Austin Women & Technology) & our Global Co-Chairs Nisaa Jetha (Founding Chief UK Member), Olivia Dell (Cometa & NOVA Impact), & Sofia Sunaga (Intergen Family Office) who embody and champion logic and impact in their professional and personal lives.”
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GENERATIVE AI FOR MARKETING SUMMIT 2023
February 27-28 2024, London UK
“The Generative AI for Marketing Summit 2024 is set to take place on February 27th-28th, 2024, at a venue to be confirmed in London. This pioneering event marks a significant milestone as the first gathering of strategic marketing leaders, creatives, and technology enthusiasts to explore the transformative power of Generative AI. Generative AI has ignited unprecedented levels of excitement and curiosity within the marketing and creative industries. Its potential to revolutionize marketing workflows is undeniable, and this summit aims to provide a comprehensive understanding of how Generative AI can shape the future of marketing.”
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Also, check out the AI Marketers Guild job board. For other job resources for marketing jobs, see a long and regularly updated list here.
BOX
Sr. Product Marketing Manager
San Francisco, CA
“Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. As a product marketer for key content management and workflow capabilities at Box, you’re responsible for developing positioning, messaging, and integrated go-to-market plans to drive awareness and adoption, and have fun while doing so! You’ll get to partner cross-functionally and bring together product management, business development, sales, and customer success to blow our customers’ minds. And you’ll help define what the future of work looks like – both at Box and for our customers.”
Apply
UDEMY
Corporate Communications Manager
San Francisco, CA
“At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. We’re looking for a creative and tenacious Corporate Communications Manager to help promote our corporate narrative–raising Udemy’s visibility as the learning platform of choice to help individuals and organizations transition toward a skills-based economy–and elevate the company’s external engagements through executive positioning, media and stakeholder relations. You have a proven track record of growing a company’s profile and you’re results-driven, with a passion for winning at an increasingly competitive media relations game. You’re hands-on and on top of the details. You love writing content that motivates and inspires. You enjoy working cross-functionally and with agencies to flawlessly execute corporate communications programs.”
Apply
COMMONWEALTH FUSION SYSTEMS
Head of Internal Communications and Engagement
Devens, MA
“Commonwealth Fusion Systems seeks a creative and seasoned internal communications leader to join our mission of enabling limitless clean energy. As the Head of Internal Communications and Engagement, you will steer our company’s internal narrative, ensuring our mission, strategy, and values are clear and resonate throughout the organization. With a pulse on what’s happening, you will keep the team informed, engaged, and inspired and ensure that employees understand the rationale behind decisions. Collaboration is paramount, whether partnering with the CEO or working with individual contributors. You’ll play a pivotal part in shaping our vibrant company culture, and contributing to our overall success.”
Apply
WINDSTREAM
Marketing Director, Product Design
United States
“The Director of Product Design for Kinetic will lead the Marketing team in creating and evolving innovative web products for our customers. This role will have one direct report and is responsible for overseeing the entire product design process, from conducting Product Discovery and brainstorming initial product ideas to creating the final designs and high-fidelity prototypes. The Director of Product Design will also work closely with other departments, such as engineering, product management, marketing, and sales to ensure our products meet customer needs and align with our company goals.”
Apply
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