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Did We F It All Up?

  Brought to you by: Five Tier—– “In the olden days, the relentless pounding of advertising turned the craft of marketing into something consumers learned, at best, to tolerate. Social media may well be the pain reliever we have all needed — the medicine that makes advertising relevant and welcome in our lives.”-Randall Rothenberg, then President and […]
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The Worst Person at SXSW

  Great news: after spending a few days at SXSW, I am now an expert on SBV and the global banking system. Isn’t everybody? Maybe not. But I did get to witness the first-ever SXSW Interactive where bankers were the most sought-after celebs. At this SXSW, for about 72 hours, instead of AI and GPT, all […]
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Meet Serial Marketer’s New Hire

I just issued a new press release: “Serial Marketer Welcomes ChatGPT Plus as Virtual Associate, Boosting Marketing Capabilities and Customer Satisfaction” I was tempted to paste it here, but take a sec to read it. I’ll make a cup of ChatGPTea. … Oh, good to have you back. Yes, it was mostly written by ChatGPT. It took […]
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Are These Ad Truths Self-Evident?

  “Do you remember that in classical times when Cicero had finished speaking, the people said, ‘How well he spoke’—but when Demosthenes had finished speaking, the people said, ‘Let us march’?”-Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, 1960. This is one of the quotes that […]
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Agencies on the Oregon Trail

  Thanks to our supporter First Insights— Choose who you want in your party. Stock up on supplies. Determine your route. Brush up on your hunting skills. And wonder how long it’ll be until you get hit with dysentery. If you do, try not to die. And if you die, decide if you want to do […]
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The Ghosts of Consulting Past

  Happy February 3. If a marketing consultant sees their shadow, it means there will be six more weeks before that invoice you sent gets paid. So much for net 15. Anyhoo… I was going to write about a bunch of things I’ve been seeing and hearing as I shift gears with what I’m working […]
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You Had One Job (sorry)

  I’ve been writing about jobs a lot lately. The highs and lows of the hunt. Reference materials. Wacky experiments at the intersection of job searches & AI. Job writing isn’t a genre. It’s a vibe. And it’s a vibe that’s shifting for quite a few folks these days. Here’s a roundup, some of which […]
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In Need of a CESta

  I had a call with community member Dave Weinberg right after CES, and after I mentioned how exhausting it was, one of us came up with idea of the “CESta.” Dave seemed ready to launch a whole business around CES nap pods. Who’s investing? So, yes, I’m back from CES, and now I need […]
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Ready for a big update?

Happiest of New Years to you! 2023 already has some fireworks. If you’ve seen my latest post on LinkedIn, you might have seen some changes brewing, so I’ll take this week to share some personal updates. The big news is that I’m transitioning out of my role at Mediaocean, where I’d been spearheading corporate marketing and […]
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What. A. Year.

  As we wrap up the year and head into the holidays (or deeper into the holidays, for those already celebrating Hanukkah),here are some overdue or additional notes of thanks, in not much of a particular order: Mediaocean: Thanks to the whole team I’ve had the pleasure of working with this year. It’s a phenomenal crew […]
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