I posted a tweetstorm this week, given that I can’t resist beating a dead metaphor. For those who prefer something more linear and less real-time, here it is: A total eclipse of the ad industry: the ad industry is undergoing its own #SolarEclipse, but no one wants to watch it. We’ve longsince been eclipsed as […]
Category: Advertising
5 Reasons Brands Could Be the Next Victims of Fake News
originally published in Adweek The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects. There’s little doubt that the influence of social media […]
Why I Ditched Casper (and Found a Much Better Alternative)
When I moved within Manhattan this spring, we wanted to upgrade our bed from a queen to a king, and that of course required buying a new mattress. Without thinking too hard about it, we decided to go with a Casper. After all, they advertise their “perfect mattress” everywhere. Who can argue with perfect? I […]
A Few Thoughts on Paid, Owned, and Earned Media
In CMO.com, Matthew Schwartz just published a story on paid, owned, and earned media. I shared a few thoughts: “One of the big reasons for the confusion with PEO is you often have one component in ascendance and another decreasing,” said David Berkowitz, who was most recently CMO of MRY, part of Publicis Groupe’s Starcom […]
How to Make a Bad Impression
This post originally ran in Ad Age. The image above is the rate card from QQTube. How to Make a Bad Impression When it comes to digital marketing, you always get a second chance to make an impression. Impressions are cheap, and way too many buyers and sellers still rely on them as currency. While […]
A 12-Step Guide to Solving Every Ad Industry Crisis
originally published in Advertising Age The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can't agree on what an impression […]
Not Every Ad Has to be Social
Got it? I had a few comments along those lines in this great story in Mashable, 4 Best Practices for Social Advertising, by Todd Wasserman: Take a look at most advertising you see. Is it something you would want to pass on to a friend? No. That's because most ads are not entertaining in themselves, […]
The Backlash to Real-Time Marketing is ON!
Image via Jon Thomas at Post Advertising Is 2013 the year of real-time marketing (RTM)? Befitting such a buzzword, it had a few good months, but the backlash to it has been picking up steam. Here’s what MRY CEO Matt Britton had to say about it in Digiday: “It’s herd mentality, and for a lot […]
Chevy Chase as You’ve Probably Never Seen Him: Pitching Turkish Cola
And now for something slightly different… Ahead of a trip to Istanbul this week, I was catching up on some reading, which included Turkey: What Everyone Needs to Know by Andrew Finkel. Finkel mentions that Chevy Chase starred in commercials for Cola Turka last decade, showing what happens when Americans start drinking Turkish soda. It's […]
Catch My New Presentation from Crowdsourcing Week – All the Way from Singapore
Hi from Singapore, or as they say in Singapore, Hi from Singapore (the joys of visiting former British colonies…). Today, I'm presenting at Crowdsourcing Week here, a conference with impressive speakers from all over the world talking about different opportunities for and ramifications of crowdsourcing. I'm honored to be among them, giving a talk on […]