Advertising Customer Service Personal Why I Ditched Casper (and Found a Much Better Alternative) When I moved within Manhattan this spring, we wanted to upgrade our bed from a queen to a king, and that of course required buying a new mattress. Without thinking too hard about it, we decided to go with a Casper. After all, they advertise their “perfect mattress” everywhere. Who can argue with perfect? I […] Written by David Berkowitz September 26, 2016November 26, 2020
Advertising A Few Thoughts on Paid, Owned, and Earned Media In CMO.com, Matthew Schwartz just published a story on paid, owned, and earned media. I shared a few thoughts: “One of the big reasons for the confusion with PEO is you often have one component in ascendance and another decreasing,” said David Berkowitz, who was most recently CMO of MRY, part of Publicis Groupe’s Starcom […] Written by David Berkowitz June 16, 2016November 26, 2020
Advertising Columns How to Make a Bad Impression This post originally ran in Ad Age. The image above is the rate card from QQTube. How to Make a Bad Impression When it comes to digital marketing, you always get a second chance to make an impression. Impressions are cheap, and way too many buyers and sellers still rely on them as currency. While […] Written by David Berkowitz June 6, 2016November 26, 2020
Advertising Columns A 12-Step Guide to Solving Every Ad Industry Crisis originally published in Advertising Age The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though the great work produced by top talent is rarely properly rewarded. Twenty years after the first banner ad debuted, we still can't agree on what an impression […] Written by David Berkowitz September 28, 2015November 26, 2020
Advertising Social Media Not Every Ad Has to be Social Got it? I had a few comments along those lines in this great story in Mashable, 4 Best Practices for Social Advertising, by Todd Wasserman:  Take a look at most advertising you see. Is it something you would want to pass on to a friend? No. That's because most ads are not entertaining in themselves, […] Written by David Berkowitz October 16, 2013November 26, 2020
Advertising Marketing Trends The Backlash to Real-Time Marketing is ON! Image via Jon Thomas at Post Advertising Is 2013 the year of real-time marketing (RTM)? Befitting such a buzzword, it had a few good months, but the backlash to it has been picking up steam. Here’s what MRY CEO Matt Britton had to say about it in Digiday: “It’s herd mentality, and for a lot […] Written by David Berkowitz October 4, 2013November 26, 2020
Advertising Campaigns Chevy Chase as You’ve Probably Never Seen Him: Pitching Turkish Cola And now for something slightly different… Ahead of a trip to Istanbul this week, I was catching up on some reading, which included Turkey: What Everyone Needs to Know by Andrew Finkel. Finkel mentions that Chevy Chase starred in commercials for Cola Turka last decade, showing what happens when Americans start drinking Turkish soda. It's […] Written by David Berkowitz September 9, 2013November 26, 2020
Advertising Conferences and Events Emerging Media Marketing Catch My New Presentation from Crowdsourcing Week – All the Way from Singapore Hi from Singapore, or as they say in Singapore, Hi from Singapore (the joys of visiting former British colonies…). Today, I'm presenting at Crowdsourcing Week here, a conference with impressive speakers from all over the world talking about different opportunities for and ramifications of crowdsourcing. I&39;m honored to be among them, giving a talk on […] Written by David Berkowitz June 3, 2013November 26, 2020
Advertising Books Emerging Media Technology Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch) I've had this odd feeling of déjà vu this month, especially as I discover that my first job out of college was at a tech startup that proved to be well ahead of its time. In 2000, I worked as technical writer, and then a marketing writer, for a startup whose main product was Popupshop.com, which […] Written by David Berkowitz May 28, 2013November 26, 2020
Advertising The Biggest Red Flag from a Vendor I receive a lot of pitches from companies and people collectively known as vendors. Some are publishers, platforms, technology companies, apps, developers, websites, and other self-described genres. They're all vendors though because they&39;re all selling something. They are also known as sellers. I&39;ve seen two major red flags lately, one from a vendor on the […] Written by David Berkowitz April 24, 2013November 26, 2020
