fbpx
  1. Conferences and Events
  2. Food and Drink
  3. Social Media

Steve Rubel: Seven Deadly Sins of Social Media at iMedia Breakthrough

steve rubel Steve Rubel, SVP, Director of Insights, Edelman Digital, as presented at the iMedia Breakthrough Summit today:

7 Deadly Sins of Social Media

1) Lust: Don’t go lusting after the hot social network. Find the right fit.

2) Gluttony: Don’t just go everywhere when you don’t have bandwidth. Start small. Don’t overdo it.

3) Greed: Don’t create something only product focused, only as a sales funnel. It’s not about traffic – it’s about relationships.

4) Sloth: It’s really about apathy. A worst practice is not having relationships in place when you need them.

5) Envy: Enough playing copycat, get me one of those (“gmoot”).

6) Wrath: You can’t beat the stick down when stuff doesn’t the way you want it to. Have a plan to deal with the worst before it comes up. Also, don’t make off-hand comments on Twitter – that can bite you (Steve notes it has for himself).

7) Pride: Be prepared to get dinged, get criticized. Don’t let that get in the way.

People reacted to this story.
Show comments Hide comments
Comments to: Steve Rubel: Seven Deadly Sins of Social Media at iMedia Breakthrough
  • Avatar
    March 24, 2009

    Nice post. Very useful and simple

    Reply
  • Avatar
    March 24, 2009

    Very well stated. I think gluttony and greed points are the key. Social media is about relationships–and if those relationships are treated well they will help you in the long run. And don’t be a social network glutton–each is a unique experience and remember greed-its about relationships.

    Reply
  • Avatar
    March 24, 2009

    Thanks for the feedback. I thanked Steve in person here for the very
    bloggable post.

    Reply
  • Avatar
    September 25, 2009

    Hmm… seems to be a well translated copy of the German Blog-entry “Die 7 Todsuenden im Web 2.0” (http://www.h-d-c.de/blog/?p=14)…

    Reply

Write a response

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.