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To a Fruitful Year

Happy New Year, or Happy Back-to-Schoolyear, or Happy Unofficial Start of Fall or Spring (depending on your hemisphere). Millions of people around the world this year are celebrating the start of a new year this week. It also comes after hundreds of millions of Americans acknowledge an unofficial end of summer, and this coincides […]

Written by David Berkowitz September 9, 2021September 9, 2021

Blogging
Flubs, Gaffes, and Blunders
Food and Drink
Newsletter

Baking vs. Cooking

Ignorance isn’t always bliss, but ignorance can be informative. It was only as an adult, after college, when I learned that there was a material difference between baking and cooking. I’d meet people who identified as enjoying one or the other. There are bakers, and there are cooks. Growing up, I didn’t know the difference. […]

Written by David Berkowitz June 9, 2021June 9, 2021

Advertising
Campaigns
Food and Drink
Marketing

The Turtle and the Heir

You don’t always choose your areas of expertise. For instance, did you know that you’ll never see an Oreo ad with someone eating more than three cookies at a time? That’s because a single serving of regular Oreos is three cookies. Or at least that was the case when the agency I was at […]

Written by David Berkowitz April 28, 2021April 28, 2021

Conferences and Events
Food and Drink

What's Cooking at SXSW? The New SXSW Cookbook

Do you like cooking? Do you wonder what Ben Huh, Dennis Crowley, Craig Newmark, and Dan Ariely would cook for you if they came to your home to prepare a 100-course meal? Well, wonder no more, thanks to the official SXSW Cookbook! I'm a contributor to this one, included in the mix of past South […]

Written by David Berkowitz March 5, 2014November 26, 2020

Food and Drink

Bacon Brownies: The Video

You may recall a post last year on baking bacon brownies. At work, we had an international pot luck lunch, so I made the brownies again, and a video explaining why they fit in with an international event:   You can view photos here: &0160;

Written by David Berkowitz May 19, 2011November 26, 2020

Columns
Food and Drink
Mobile
Social Media

Talk to Strangers – and Listen

Originally published in MediaPost's Social Media Insider The famous chicken and waffle brunch at Birch & Barley How old were you when you first learned not to talk to strangers? It&39;s one of those rules parents try to instill at an early age, right up there with eating vegetables and not watching TV before finishing […]

Written by David Berkowitz October 5, 2010November 26, 2020

Food and Drink
Fun

Bacon Brownies – Behind the Scenes with a Bacony, Chocolatey Recipe

 This is a little off topic for this blog, but after about&0160;20&0160;comments and counting on photos I posted on Facebook, I had to share a few details on what I was up to this weekend. I was invited to a dinner party, and the host, knowing my sweet tooth, asked if I'd bring dessert. First, […]

Written by David Berkowitz May 17, 2010November 26, 2020

Columns
Food and Drink
Mobile
Social Media

Deconstructing Foodspotting

Originally published in MediaPost's Social Media Insider   Deconstructing Foodspotting If you were going to create a new application or tool to take advantage of the current trends in social media, what elements would you include? Add your thoughts in the comments, but I&39;ll share my wish list. First, there should be some mobile component, […]

Written by David Berkowitz March 26, 2010November 26, 2020

Food and Drink

Chocolate Covered Marshmallow Peeps: One More Reason to Believe in Easter, if Just for the Candy

Full disclosure: the product featured here was sent to me by a friend. Fuller disclosure: he wasn’t asking me to blog about these at all. He just had some inside information about the latest Peeps product and knew I loved this kind of stuff. I’m really just blogging it for fun. And since the product’s […]

Written by David Berkowitz February 10, 2010November 26, 2020

Conferences and Events
Food and Drink
Social Media

Social Media Week Panel: Milk, Cookies, and Social Media at Whole Foods

One of the closing events of Social Media Week took included snack time at a grocery store, as Whole Foods presented Afternoon Snack: A New York New Food Media Panel. On the menu were: Liza Mosquito de Guia, Founder & Chief Storyteller, food. curated. Cathy Erway, Not Eating Out In New York. Nick Fauchald, editor-in-chief, […]

Written by David Berkowitz February 5, 2010November 26, 2020

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Older posts

Food and Drink

The Turtle and the Heir

What's Cooking at SXSW? The New SXSW Cookbook

Bacon Brownies: The Video

Bacon Brownies – Behind the Scenes with a Bacony, Chocolatey Recipe

Chocolate Covered Marshmallow Peeps: One More Reason to Believe in Easter, if Just for the Candy

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