This week, I celebrated my birthday (yay), participated in a 60-person offsite with my colleagues, hosted a webinar, hosted a community virtual event, celebrated a relationship anniversary, and somehow got a few other things done.
Writing a whole bespoke newsletter wasn’t in the cards. But I would like to post a couple of updates.
First, I need to share something I first wrote about on LinkedIn recently and want to make sure you caught here too. I’m grateful for all the members of the Serial Marketers community who contributed to my daughter’s NYC public school drive to get critical supplies to more than 50 Venezuelan refugee families who are now part of our school community.
My family has been closely involved with coordinating efforts (big shoutout to Cara Berkowitz for helping lead the charge). When you see how little they came here with, how much they need, and how eager they are to do whatever it takes to create better lives for their families, it’s a beautiful thing to see people from so many walks of life come together.
These families still need A LOT. And if you are able to donate anything off this Amazon wishlist, within days, these items will get directly to refugee families who need them most. It’s constantly updated with the latest priorities. If you have access to any corporate suppliers of items on the list, we can use any such leads too. We’ve had generous suppliers for items like water bottles and dental supply kits that have made a huge difference.
Every coat, pair of gloves, bra, bottle of shampoo, and stick of deodorant makes a difference. Thanks for at least following the journey, and if you can help at all right now, all the better.
As for what I’ve been busy with at work, this week, I had the opportunity to host the Mediaocean webinar on CPG and retail media trends, featuring eMarketer analyst Andrew Lipsman and Kimberly-Clark programmatic exec Rachel Mervis. I’m proud of how this one came together and got to give a few opening remarks that included my cats starring in a TikTok of my daughter’s. She was impressed.
I don’t plug all my Mediaocean work here, but I learned more than a few things from Andrew’s overview alone, let alone from the other presenters. If you want to know why retail media is such a big deal, among other related topics, check out the recording.
And you are also welcome to follow me on TikTok and give my daughter’s videos (of our cats, not her) all the likes you can muster. She will be grateful. And some of them are way too funny.
Lastly, it’s a big week at Twitter. I’m among those who never thought it would happen. We were promised flying cars, and we got uncensored tweets. I’ll be sticking around, but I’ll be unfollowing and muting those like Musk who want to make Twitter all about them rather than about those who they’re supposed to serve. It’s a rule that applies equally to marketers, CEOs, and politicians. Once any media channel becomes all about you, it’s boring. I’d much rather bore people by being uninteresting than be boring by constantly making everything about me.
If you’re in the former category of boring and sticking around Twitter, let’s connect there. I won’t always entertain you, but I’ll be curious about how you’re doing.
David
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WHAT TO READ:
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Recent content shared by Serial Marketers and friends:
- Ye Is Running Out of Platforms by Jon Caramanica
- How a relatively unknown digital agency won the Nike media account by Ad Age
- Guardian US announces appointment of new managing director by The Guardian
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HOW TO SHARE
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Thanks to Seth Girksy, Michael Winter, Richy Glassberg, Scott Monty, Bob Gilbreath, Mat Zucker, Nancy Harhut, and E.B. Moss for spreading the word about the newsletter recently.
Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://
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EVENTS
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Please submit any events you’re hosting to our calendar at https://serialmarketers.
UPCOMING SERIAL MARKETERS EVENTS
- 11/02: First Wednesdays in-person NYC, Mason Jar on E 30th. RSVP on Meetup! 5-7pm.
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BRAND SAFETY WEEK IN NEW YORK
November 1-3, Live from New York City
“Brand Safety Week is the leading place where companies transacting online demonstrate to the world that they are safe to do business with. Brand Safety Week is a full week of content programmed around our flagship event, the Brand Safety Summit, which takes place live from New York City every November and will bring together approximately 2,000 leaders both in-person and virtually for timely conversations that promote safety in online environments.”
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WOMEN IN RETAIL ON THE ROAD
November 9, San Francisco
“Join us in San Francisco as we take the Women in Retail Leadership Circle “on the road”! Like the popular Women in Retail Leadership Summit, these invitation-only events enable executive women in leadership positions at retail companies the opportunity to network, learn from each other, and improve business processes. WIRLC events are like no other, featuring content focusing on both executive professional development and retail business strategy. Attendees will hear inspiring keynote presentations from C-level women at enterprise retailers as well as from founders of startup companies disrupting the retail space. In addition to engaging keynote presentations, WIRLC: On the Road events feature thought-provoking panels as well as fun, unique networking opportunities. Take advantage of these opportunities to share your knowledge with new contacts, discuss industry issues, and find inspiration on how to conquer challenges in both your personal and professional lives.“
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BEAUTY AND WELLNESS SUMMIT
November 14-16, Huntington Beach
“The beauty and wellness industries have experienced immense change. Between a daily influx of new brand launches, the shift back to retail from pure-play DTC, and a changing of the guard among social platform dominance, companies are being challenged to make business decisions that are proactive versus reactive. And this is all against the backdrop of new technological developments, social justice advocacy and economic volatility. At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will share their strategies for luring shoppers with compelling innovation and strong values, adapting to a dynamic marketing landscape, and future-proofing for the next generation of consumers.”
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JOBS
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Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.
UNITEDMASTERS
Head of Sync Sales & Music Partnerships
New York, NY (On-site)
Via Eric in the community
“The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a Music Partnerships and Sync Sales Lead to join UnitedMasters!# What You’ll Do: -Build, develop and maintain relationships with Fortune 500 brands, Major Sports Leagues, Agencies, Film Studios and Networks in order to secure large-scale music sync partnerships.-Pitch, facilitate and negotiate commercial licensing agreements and creative music ideas to potential clients…etc”
Apply
MINT
VP Customer Success
Remote
Via Matt in the community
“Mint is hiring a VP of Customer Success to join our leadership team and lead the necessary client development to support the next phase of growth for Mint. You know about blockchain technology or actively participate in various aspects of Web3. In addition, you have client partnership development experience and will identify growth opportunities; maintain, develop and advance strategic relationships (primarily with brands, sports leagues and teams, agencies, and art galleries) to support new business and ultimately ensure the satisfaction of our clients. This role will serve as a critical member of the Mint team and presents an excellent opportunity to showcase your skills and expertise in long-term strategic planning and delivering upon short-term targets.”
Apply
PREFECT
Head of Marketing
Remote (US)
“As Head of Marketing, you will craft and execute strategies for our marketing programs, including Digital, Advertising, Communications, Brand & Creative. Your primary goals will be: to create initiatives that will deliver Prefect Cloud leads to our sales organization, increase and measure brand awareness and work with our product and developer advocate teams to grow the Prefect Community. You will have the opportunity to grow a team and define the marketing function at Prefect. We are an open-core company with an enthusiastic community of technical users. Traditional marketing can oftentimes alienate the developers we look to provide value for, meaning that our Head of Marketing should bring a perspective that keeps those users in mind. We are looking for someone who has experience marketing to our technical users.”
Apply
ACHIEVE
Director of Product Design
SF Area only Direct Hire
“Director of Product Design – SF Area only Direct Hire. $275,000 – $375,000/yr. This role is in the Bay Area, California. Candidates must be comfortable coming into office 1-2 x a week. A mission-driven company needs a leader! Freedom Financial Network was founded on a simple idea: that our consumers should be empowered to make healthy financial decisions. We take a people-first approach to empower our consumers to overcome debt and create a brighter financial future.”
Apply
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Hearty: Get recommended by peers and be discovered
- Hue: Amplifying voices of people in color working in marketing
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
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OFFERS
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Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
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Get 5% back on any bookings of the Focus, Growth, and ReFocus plan. To receive your rebate, please contact me after you book the course.
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My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.
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Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
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